Experience

Giant Group 巨大集團

• Taiwan
• Sporting Goods Manufacturing
• 200 - 300 Employee

• Global Digital Retailing Manager

  • Oct 2021 - Present

  Help the company build the B2B facing digital infrastructure that support Giant Group's global business

• Global Digital Retailing Manager

  • Oct 2021 - Oct 2021



Liv Cycling

• Taiwan
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Senior Global Marketing Manager for Liv

  • May 2018 - Oct 2021

• Liv Global Marketing Manager

  • Mar 2017 - May 2018

  Just launched How We Liv Campaign with Wild Ideas in April to elaborate Liv brand's cool brand stories from founder to ambassadors. Manage inbound marketing, product marketing and content creation team that sustains Liv brand key brand initiatives.

• Global Brand Manager

  • Jan 2014 - Mar 2017

  Working with a group of awesome women to create a genuine female cycling brand that empowers women globally. Having Giant Bicycles as mother brand, Liv cycling have more opportunity and capability to realize commitment for female cyclists.



Giant Bicycle

• Sporting Goods Manufacturing
• 100 - 200 Employee

• Liv/giant Brand Manager

  • May 2008 - Dec 2013

  Brand ManagerEngaging in product development, business development, multi administration functions and marketing activities for Liv/giant brand. Kicked off the brand launch in Taiwan, Japan and China then roll out to the world with primarily Liv/giant branded products through Giant's retail network.

• Marketing Specialist

  • May 2007 - Apr 2008

  Copy writing, product marketing, office management, trade show, awards application, governmental cycling promotion project, host press conferences, website design and internal cycling activity promotion.