Experience

St. Cloud Area Convention and Visitors Bureau

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales

  • Sep 2021 - Present

  Assisting meeting planners with attendees of 250+ is my specialty. In this role, my focus is showcasing St. Cloud as a premier destination to host large scale conferences. I have a great working relationship with area venues - really strategizing to sell the large venue space options to planners. I prepare sales proposals of available facilities for business being pursued and participate in the planning/execution of the client's site selection and services they will be utilizing during the dates of their conference. Additional responsiblities include guiding the sales team and overseeing the sales process. I spend time monitoring and communicating sales team contact, lead and definite booking activity throughout the month and quarterly. I serve as the liason between the CVB and all sales database training with partners, performing all communication updates within the module and managing all digital sales assests in the partner interface as well as the meetings section of the Visit Greater St. Cloud website.I lead the efforts to develop the annual marketing plan and budget related to the conventions/meetings segment. Show less

• Convention & Meetings Sales Manager

  • Jun 2014 - Sep 2021

  I develop strategies for selling St. Cloud as a premier meeting destination by working directly with meeting planner clients to plan their events. I work to prepare sales proposals of available facilities for business that is being pursued. Along with participating in the planning/execution of events, I coordinate hotel accommodations as needed. Market Segments I work with include: Service clubs & Fraternal organizations, military & reunion groups, corporate, government, religion, agriculture & education Show less

• Sales & Marketing Coordinator

  • May 2012 - Jun 2014

  The most rewarding part of this job is being able to work directly with clients and be out at events promoting the Greater St. Cloud Area. As the Sales & Marketing Coordinator, my main job objectives include the monitoring and communication of the sales team contacts, leads and definite booking activity throughout the month and quarterly. I plan monthly sales blitz activity and prepare the monthly sales reports & distribute accordingly. Management and monitoring our sales system, hotel partner interface & CVB website are an important part of my role, making updates accordingly. For clients, we often promote special services to make the event planner's job easier and include housing bureaus set up with the hotels along with registration services. We want to show our clients the best possible service as we enjoy working with them so much. Our Director of Visitor Services & Office Administrator work to communicate with me the needs of these special services I oversee. I also enjoy using my creativity while coordinating all client gifts, tradeshow items and other sales related collateral. Show less

• Office Administrator

  • Jan 2006 - May 2012

  As the Administrator of the CVB, the main job focuses included all Visitor Guide Distribution, management of our website along with our sales database, creation of brochures/marketing pieces, assisting current and potential visitors with planning their travel, & managing all office equipment and purchasing of supplies.



St. Cloud CVB Travel Information Center

• Travel Counselor Internship

  • May 2004 - Jan 2006

  Became knowledgeable in all tourist areas of Minnesota. Needed to be able to give directions to travelers, suggestions on things to see and do along with provide any brochure requested. Kept track of how many travelers came to the counter with questions and was asked to provide a journal entry daily explaining how the day went and who visited. Became knowledgeable in all tourist areas of Minnesota. Needed to be able to give directions to travelers, suggestions on things to see and do along with provide any brochure requested. Kept track of how many travelers came to the counter with questions and was asked to provide a journal entry daily explaining how the day went and who visited.