Senior Product Marketing Manager

• Jan 2023 - Present

Product Marketing Manager

• Dec 2021 - Present

ACTO is the gold standard for omnichannel learning; by offering the industry’s most robust and innovative Omnichannel Learning ecosystem, we provide learners with all the tools they need to succeed. As the Product Marketing Manager, I lead go-to-market strategies for all product launches and design messaging and positioning for our core tools. Working in collaboration with our Product, Sales, and CS teams, I direct release enablement and create customer-facing assets across our Product suite.

Marketing and Success Manager

• Jul 2020 - Sep 2021

Junction AI leverages first-of-its-kind AI technology to help transform the way eCommerce retailers utilise ad-tech and mar-tech to harness actionable data for more accurate daily sales forecasts. As the Success Manager, I focused on helping client accounts utilise actionable insights mined from their first-party data that helped them see a better return on ad-spend. I also worked directly with our CEO to write, and author content to help drive brand awareness and position Junction AI as thought leaders within our industry. Show less

Associate Editor

• Sep 2018 - Apr 2020

The Mike is the official bi-weekly u newspaper at The University of St.Michael's College in the University of Toronto and has been since 1947. Working as a contributor, and then as Associate Editor of Opinions, I wrote, pitched, and edited articles for a variety of genres and topics. The Mike is the official bi-weekly u newspaper at The University of St.Michael's College in the University of Toronto and has been since 1947. Working as a contributor, and then as Associate Editor of Opinions, I wrote, pitched, and edited articles for a variety of genres and topics.

Marketing & Advertising

• Nov 2019 - Feb 2020

Making boring companies exciting since 2015 ☀️ The Creative Exchange helps transforms modern CPG brands with a holistic, inclusive approach that helps increase sales, tell stories, and build relationships. Primarily working in an administrative and supportive capacity, I worked on market research and build trend reports and news cycles for CPG brands that helped influence, and shape brand direction for clients. I also supported the social media management efforts of client accounts to boost their engagement, and prime launch days for more success. Show less

Success Specialist

• Jun 2019 - Nov 2019

NiceJob (now acquired by Paystone) uses cloud-based reputation marketing and review management software to help businesses build better loyalty, get more reviews, referrals, and sales. As a Success Specialist, I handled customer interactions and liaised with Product and Sales teams to often help understand how best to handle product concerns and product knowledge. I diagnosed problems borne from a lack of product knowledge while educating, and also helped reduce the average speed-to-answer across every interaction. Show less