Experience

byrne·dean

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Senior Digital Marketing & Brand Executive

  • Apr 2021 - Present



Zulucow

• Marketing

  • Oct 2020 - Jul 2021

  Responsibilities: • Design, write and produce Marketing materials in line with branding and ethos of the company • Relaunch of new website, working with web developer to ensure consistency and branding • Design, write and produce newsletters • Contact clients to ensure customer satisfaction • Promotion of products through proactive PR • Update of Social Media, including Facebook, Instagram and Pinterest Responsibilities: • Design, write and produce Marketing materials in line with branding and ethos of the company • Relaunch of new website, working with web developer to ensure consistency and branding • Design, write and produce newsletters • Contact clients to ensure customer satisfaction • Promotion of products through proactive PR • Update of Social Media, including Facebook, Instagram and Pinterest



Hermes Fund Managers

• Client Communications Manager

  • Jun 2008 - Apr 2012

  Responsibilities: Accountable for the end to end process from initial brief to final sign off and production of all marketing materials produced in support of both business development activities and client services. • Timely production of all regular marketing materials (factsheets, product brochures, pitch books, advertising etc.) to brief and appropriate execution using both internal and external resources as appropriate • Development, implementation and maintenance of an appropriate sign off process for marketing materials • Liaison with Business Development and all investment capabilities/business units in respect of provision, prioritisation and execution of work required • Writing market, product and fund commentaries (sourcing information as appropriate from Business Units and performance teams) and delivering to deadline • Review and development of the marketing materials used with Hermes’ clients • Develop, support and protect the visual identity programme and ensure its consistent representation across all materials and across all business units Show less



Credit Suisse Asset Management

• European Marketing Communications Manager

  • Mar 2007 - Jun 2008

  Responsibilities: Project manager for a variety of projects including: The production of brand compliant marketing material for fund launches (involved close liaison with product managers, brand managers and compliance to meet business needs, briefing and managing external and internal agencies, ensuring strict adherence to brand guidelines, budgeting and selecting media channels). Produced: Brochures, Thought Leadership pieces, Fund profiles, PowerPoint presentations, interactive emails and video recordings for publication on the intra and internet. Channel Manager for the Multi-Manager team Responsible for all Multi-Manager marketing materials ranging from advertising, presentations and fund launches through to interviews and placed articles in specified publications Directly responsible for: • Uploading content to the Retail, Intermediary and Institutional website • Revamping and maintaining 6 client microsites • Producing quarterly retail client magazines (distributed to over 200,000 clients and IFA’s) • Publishing monthly newsletters for institutional clients • Art working, contributing to, editing and compiling sales collateral, fund profiles, sales aids, client newsletters, advertising material, promotions, internet and intranet client communications Show less



Swiss Re

• Switzerland
• Insurance
• 700 & Above Employee

• Senior Marketing Specialist, Europe

  • Oct 2002 - Feb 2007

  Aug 2005 – Feb 2007 Promoted to Senior Marketing Specialist, Europe Jun 2004 – Aug 2005 Promoted to Marketing Communications Manager, Europe Jun 2003 – Jun 2004 Promoted to Marketing Analyst, UK Oct 2002 – Jun 2003 Executive Assistant, Sales and Marketing (Temporary Role) Responsibilities: Marketing Communications • Led the creation and buy in of the marketing plans for European Marketing • Project manager for all marketing materials, including online content, brochures, newsletters, client and IFA surveys, events and yearly Insurance Report • Brand champion for the company ensuring employees had access to brand guidelines and a clear understanding of the brand • Editor of online magazine (AMOLAH) • Editorial Assistant on Property Magazine (EXPOSURE) • Produced 5 Product Brochures • Created and managed company Image library • Managed Intranet site for a P & L Events • Internal Events (Brand launch, CEO and Functional updates, Customer weeks) • Hospitality and Social Events (Award Ceremonies, Cultural outings, Drinks parties (including Wine challenges), Sporting events e.g. Wimbledon, Bespoke Golf days, Yacht at Monte Carlo) • Seminars (Functional Seminars for both UK and International clients involving over 30 clients) • Leadership Summits (Senior Management events involving over 230 clients) • Training Courses for Clients (Courses which achieved the highest scores in their 6 year history) • Exhibitions (Booths at Actuarial Exhibitions, Company representation at global events) • Created websites for event management and information dissemination • Wrote event review articles for posting on Intranet sites • Produced all Marketing Collateral (invitations, programmes, biographies, team sheets etc) for major client events • Responsible for negotiating all costs and monitoring budgets for company events • Regular presentations to Senior Management on progress and feedback results of events Show less