Experience

Whizz

• United States
• Equipment Rental Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2023 - Present



Food Rocket

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2022 - Mar 2023

  – Recruited by founders and relocated to lead a grocery delivery startup growth, managing $300-600k monthly marketing budget. – Revamped the marketing strategy within 4 months, resulting in a 25% decrease in CAC while achieving a monthly increase of over 400% in new customers. – Established an experiential-partnerships-affiliates structure from scratch, recruiting and managing more than 115 brand ambassadors within 3 months. – Achieved a 40% reduction in CAC within digital channels… Show more – Recruited by founders and relocated to lead a grocery delivery startup growth, managing $300-600k monthly marketing budget. – Revamped the marketing strategy within 4 months, resulting in a 25% decrease in CAC while achieving a monthly increase of over 400% in new customers. – Established an experiential-partnerships-affiliates structure from scratch, recruiting and managing more than 115 brand ambassadors within 3 months. – Achieved a 40% reduction in CAC within digital channels within 2 months of starting in a new role. Hired 6, managed a team of 10 employees (total of 13 employees in the "growth stream"). Show less – Recruited by founders and relocated to lead a grocery delivery startup growth, managing $300-600k monthly marketing budget. – Revamped the marketing strategy within 4 months, resulting in a 25% decrease in CAC while achieving a monthly increase of over 400% in new customers. – Established an experiential-partnerships-affiliates structure from scratch, recruiting and managing more than 115 brand ambassadors within 3 months. – Achieved a 40% reduction in CAC within digital channels… Show more – Recruited by founders and relocated to lead a grocery delivery startup growth, managing $300-600k monthly marketing budget. – Revamped the marketing strategy within 4 months, resulting in a 25% decrease in CAC while achieving a monthly increase of over 400% in new customers. – Established an experiential-partnerships-affiliates structure from scratch, recruiting and managing more than 115 brand ambassadors within 3 months. – Achieved a 40% reduction in CAC within digital channels within 2 months of starting in a new role. Hired 6, managed a team of 10 employees (total of 13 employees in the "growth stream"). Show less



Tiggy

• Canada
• Retail
• 1 - 100 Employee

• CMO

  • Sep 2021 - Jul 2022

  – Successfully conducted testing across over 20 UA channels, while simultaneously scaling the budget both online and offline, within the first 6 months of a project. As a result reduced the CAC by 66% in 9 months. – Identified the Brand Ambassadors channel as a promising avenue for growth and scaled it by 35%+ MoM, resulting in significant new user growth and 350% CAC decrease. – Achieved an average monthly growth of 45% in the new customers base. – Built and managed a high-performing… Show more – Successfully conducted testing across over 20 UA channels, while simultaneously scaling the budget both online and offline, within the first 6 months of a project. As a result reduced the CAC by 66% in 9 months. – Identified the Brand Ambassadors channel as a promising avenue for growth and scaled it by 35%+ MoM, resulting in significant new user growth and 350% CAC decrease. – Achieved an average monthly growth of 45% in the new customers base. – Built and managed a high-performing marketing team from the ground up, consisting of 9 employees. Show less – Successfully conducted testing across over 20 UA channels, while simultaneously scaling the budget both online and offline, within the first 6 months of a project. As a result reduced the CAC by 66% in 9 months. – Identified the Brand Ambassadors channel as a promising avenue for growth and scaled it by 35%+ MoM, resulting in significant new user growth and 350% CAC decrease. – Achieved an average monthly growth of 45% in the new customers base. – Built and managed a high-performing… Show more – Successfully conducted testing across over 20 UA channels, while simultaneously scaling the budget both online and offline, within the first 6 months of a project. As a result reduced the CAC by 66% in 9 months. – Identified the Brand Ambassadors channel as a promising avenue for growth and scaled it by 35%+ MoM, resulting in significant new user growth and 350% CAC decrease. – Achieved an average monthly growth of 45% in the new customers base. – Built and managed a high-performing marketing team from the ground up, consisting of 9 employees. Show less



WIKIUM

• Technology, Information and Internet
• 1 - 100 Employee

• CMO

  • Jun 2021 - Oct 2021

  – Successfully reorganized the marketing team, achieving a 45% cost reduction while simultaneously scaling the marketing budget by 20% MoM. – Managed user acquisition across various channels including Facebook, Google, Yandex, affiliate networks, email partnerships, SEO, and influencers, with an average ROAS 60% per week and 200% per month. – Launched and optimized 13 different affiliate networks from scratch, resulting in a doubled revenue within four months and a raised ROAS from 220%… Show more – Successfully reorganized the marketing team, achieving a 45% cost reduction while simultaneously scaling the marketing budget by 20% MoM. – Managed user acquisition across various channels including Facebook, Google, Yandex, affiliate networks, email partnerships, SEO, and influencers, with an average ROAS 60% per week and 200% per month. – Launched and optimized 13 different affiliate networks from scratch, resulting in a doubled revenue within four months and a raised ROAS from 220% to 310%. – Collaborated with a project manager to build a successful webinar funnel and scale Facebook and YouTube ads by 450% and 600%, respectively, while maintaining a strong ROAS over 130% per week.

• Marketing Manager

  • Jun 2019 - May 2021



Food Family

• CMO

  • Mar 2019 - May 2019



Embacy

• Spain
• Design Services
• 1 - 100 Employee

• Head of Digital Buying

  • Sep 2018 - Feb 2019



ADV

• Advertising Services
• 500 - 600 Employee

• Programmatic Manager

  • Jun 2017 - Aug 2018