Nikita Phulwani
Managing Director at By Niggi- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Professional working proficiency
-
Hindi Native or bilingual proficiency
Topline Score
Bio
Linda McLoughlin MCC MBS
It is my pleasure to recommend Nikita who I have known and worked closely with for 18 months. Nikita is the Placement Office Executive at the School of Business and Management at AUS. She is a truly dynamic; proactive and organized team member. She has responsibility for social media and event management. She has developed an excellent social media for our services showing great flair and creativity. She has superb leadership skills and great attention to detail in terms of event planning. She communicates both in writing and orally very effectively. She is a joy to work with and I can also recommend her as a top student academically and as President of the Dean's Business Team.
LinkedIn User
Nikita is great team player and never limits herself to only fulfil her official duties. As former member of the Student Council, she was always willing to support others in addition to successfully complete all the projects, activities, and tasks assigned to her. She always showed outstanding skills in project management, media, and budget allocation, among others. Nikita was one of the strongest pillars of the AUS Student Council 2011-2012.
Linda McLoughlin MCC MBS
It is my pleasure to recommend Nikita who I have known and worked closely with for 18 months. Nikita is the Placement Office Executive at the School of Business and Management at AUS. She is a truly dynamic; proactive and organized team member. She has responsibility for social media and event management. She has developed an excellent social media for our services showing great flair and creativity. She has superb leadership skills and great attention to detail in terms of event planning. She communicates both in writing and orally very effectively. She is a joy to work with and I can also recommend her as a top student academically and as President of the Dean's Business Team.
LinkedIn User
Nikita is great team player and never limits herself to only fulfil her official duties. As former member of the Student Council, she was always willing to support others in addition to successfully complete all the projects, activities, and tasks assigned to her. She always showed outstanding skills in project management, media, and budget allocation, among others. Nikita was one of the strongest pillars of the AUS Student Council 2011-2012.
Linda McLoughlin MCC MBS
It is my pleasure to recommend Nikita who I have known and worked closely with for 18 months. Nikita is the Placement Office Executive at the School of Business and Management at AUS. She is a truly dynamic; proactive and organized team member. She has responsibility for social media and event management. She has developed an excellent social media for our services showing great flair and creativity. She has superb leadership skills and great attention to detail in terms of event planning. She communicates both in writing and orally very effectively. She is a joy to work with and I can also recommend her as a top student academically and as President of the Dean's Business Team.
LinkedIn User
Nikita is great team player and never limits herself to only fulfil her official duties. As former member of the Student Council, she was always willing to support others in addition to successfully complete all the projects, activities, and tasks assigned to her. She always showed outstanding skills in project management, media, and budget allocation, among others. Nikita was one of the strongest pillars of the AUS Student Council 2011-2012.
Linda McLoughlin MCC MBS
It is my pleasure to recommend Nikita who I have known and worked closely with for 18 months. Nikita is the Placement Office Executive at the School of Business and Management at AUS. She is a truly dynamic; proactive and organized team member. She has responsibility for social media and event management. She has developed an excellent social media for our services showing great flair and creativity. She has superb leadership skills and great attention to detail in terms of event planning. She communicates both in writing and orally very effectively. She is a joy to work with and I can also recommend her as a top student academically and as President of the Dean's Business Team.
LinkedIn User
Nikita is great team player and never limits herself to only fulfil her official duties. As former member of the Student Council, she was always willing to support others in addition to successfully complete all the projects, activities, and tasks assigned to her. She always showed outstanding skills in project management, media, and budget allocation, among others. Nikita was one of the strongest pillars of the AUS Student Council 2011-2012.
Credentials
-
Make Up Artist
Esmod French Fashion University in DubaiAug, 2011- Nov, 2024
Experience
-
By Niggi
-
United Arab Emirates
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Managing Director
-
Feb 2018 - Present
By Niggi is a communications agency based in Dubai offering services within influencer marketing, PR, Social Media Management, Digital Marketing and Talent Management. We believe in the words "People Influencer People" as that is literally at the heart of all the functions we offer. We offer our services across GCC and India Some of our clients include Unilever, Beiersdorf, Dabur, Perfetti Van Melle, Azadea Group and more. By Niggi is a communications agency based in Dubai offering services within influencer marketing, PR, Social Media Management, Digital Marketing and Talent Management. We believe in the words "People Influencer People" as that is literally at the heart of all the functions we offer. We offer our services across GCC and India Some of our clients include Unilever, Beiersdorf, Dabur, Perfetti Van Melle, Azadea Group and more.
-
-
-
Magnata Restaurants
-
Dubai, United Arab Emirates
-
Marketing Manager
-
May 2016 - May 2017
- Overlook the complete Marketing including Social Media and PR for the groups restaurant brand - Prax's - Identify key partnerships for the brand to increase its awareness - Constantly communicate and deal with influencers/reviewers to interact with the brand - Coordinate and work with the social media agency to review all content that is shared on online channels as well as work with them to create appropriate campaign ideas for the channels - Overlook the complete Marketing including Social Media and PR for the groups restaurant brand - Prax's - Identify key partnerships for the brand to increase its awareness - Constantly communicate and deal with influencers/reviewers to interact with the brand - Coordinate and work with the social media agency to review all content that is shared on online channels as well as work with them to create appropriate campaign ideas for the channels
-
-
-
Unilever
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
PR Executive
-
Jun 2013 - Jan 2016
• PR lead on F&B and homecare brands such as Lipton, Knorr, OMO and Comfort and heavily assisted on beauty brands such as Vaseline, Sunsilk, Dove, TRESemme etc • Planned and executed one of the biggest brand relaunch in the company with the campaign achieving the highest ever PR value recorded in the MENA region for Unilever• Ensure coverage in top tier media, pitch for relevant interviews for the brands and monitor media, compile PR and Clippings report for the all the brands • Manage planning, production and delivery of press kits to top media in the region• Created and executed PR plans for brand re-launches including but not limited to drafting press releases, recruiting brand experts, press events, securing influencers, media engagement and managing global brand ambassadors• Constantly engaging and maintaining good relations with media (online, bloggers, print, TV, radio etc) and answer any media queries related to price, images or selling points• Keeping up to date with social media trends and growing regional influencers• Negotiating and working with regional influencers/celebrities on brand collaboration/ ambassadorship• Planning and leading events for media relations, charity and product launches• Responsible for selecting and coordinating with third-party suppliers such as venues, F&B and entertainment etc.• Maintain updated records of all material such as media lists, boiler plates of the brands, expert profiles etc• Raising LPOs and ensuring timely payments to suppliers worked with Show less
-
-
PR Intern
-
Jun 2013 - Sep 2013
Planning and leading three events for media relations, charity and product launch respectively Responsible for selecting and coordinating with third-party suppliers such as venues, F&B and entertainment etc. Monitoring coverage for the brands on a regular basis across all media types i.e. Print, Web etc. Working on the AVE and Clippings report for the Personal Care brands such as Dove, Lux, Sunsilk etc.
-
-
-
American University of Sharjah
-
United Arab Emirates
-
Higher Education
-
700 & Above Employee
-
Social Media and Communication Assistant
-
Sep 2012 - Jun 2013
On-Campus job with the Placement Office in the Business School of the University. • Create communication material to share with the students the latest job and internship opportunities • Created the Social Media networks (Facebook and Twitter) for the Placement Office to better reach the business students of AUS • Responsible for collecting necessary content to share with the students in terms of pictures, videos and more On-Campus job with the Placement Office in the Business School of the University. • Create communication material to share with the students the latest job and internship opportunities • Created the Social Media networks (Facebook and Twitter) for the Placement Office to better reach the business students of AUS • Responsible for collecting necessary content to share with the students in terms of pictures, videos and more
-
-
-
-
President, Vice President, Treasurer and PR Coordinator
-
Sep 2009 - Jun 2013
• Appointed to The Dean’s Business Team (a student organization for the business students of AUS) to carry out various projects that benefit the business student, working directly under the Dean of the School of Business • Worked on several projects and events organized keeping in mind the business students of the University. Built a bridge between the corporate world outside with students in the school. • Appointed to The Dean’s Business Team (a student organization for the business students of AUS) to carry out various projects that benefit the business student, working directly under the Dean of the School of Business • Worked on several projects and events organized keeping in mind the business students of the University. Built a bridge between the corporate world outside with students in the school.
-
-
-
The Estée Lauder Companies Inc.
-
United States
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Corporate PR Intern
-
Jun 2012 - Sep 2012
Assisted in compiling and distribution of press kits and Clinique’s social media PR contributions • Putting together PR monthly reports • Daily online research and monitoring of bloggers and media – English and Arabic • The planning and organization of Estee Lauder’s Breast Cancer Awareness Campaign by assisting in organising and planning the distribution of collaterals to retailers and event organizers Assisted in compiling and distribution of press kits and Clinique’s social media PR contributions • Putting together PR monthly reports • Daily online research and monitoring of bloggers and media – English and Arabic • The planning and organization of Estee Lauder’s Breast Cancer Awareness Campaign by assisting in organising and planning the distribution of collaterals to retailers and event organizers
-
-
-
Hill and Knowlton
-
Dubai, UAE
-
Intern
-
Jul 2012 - Aug 2012
• Worked on PR Campaigns for several account’s such as QUALCOMM, Dubai Fashion Week, Grosvenor House and Intel Researched about various companies and their on-going PR strategies • Assisted in organizing Press Conferences for Gulf Air and Intel • Worked on PR Campaigns for several account’s such as QUALCOMM, Dubai Fashion Week, Grosvenor House and Intel Researched about various companies and their on-going PR strategies • Assisted in organizing Press Conferences for Gulf Air and Intel
-
-
-
-
Media Coordinator
-
Sep 2011 - Jun 2012
• Elected to represent the AUS Student Body that has over 5,000 students (One amongst the 13) • Worked towards improving the student life at AUS • Organized several on-campus events to better interact with students • Elected to represent the AUS Student Body that has over 5,000 students (One amongst the 13) • Worked towards improving the student life at AUS • Organized several on-campus events to better interact with students
-
-
Education
-
2009 - 2013
American University of Sharjah
Bachelor of Science in Business Administration major in Marketing, Marketing -
1997 - 2009
The Indian High School
Business, 12th - CBSE System
Community
