Experience

Tom&Sawyer Fresh Pet Meals

• Canada
• Food & Beverages
• 1 - 100 Employee

• JR. GRAPHIC DESIGNER & MARKETING SPECIALIST

  • Apr 2021 - Present

  - Work with the Management Team to design all marketing assets. Including, but not limited to, social media posts, print, flyers, email campaigns, banners, etc.- Manage all social media accounts and artwork creation for those channels.- Executing plans and meeting deadlines for website updates and email campaigns.- Manage creative requests for various campaigns and initiatives, work closely with various teams to establish goals, objectives and timelines.- Work with and understand brand guidelines and create new branding and logo design projects while understanding Tom&Sawyer’s tone of voice and clients.- Supported the ideation and creation of new product packaging for the core product line in the Spring of 2022.

• SOCIAL MEDIA & E-COMMERCE COORDINATOR

  • Feb 2020 - Apr 2021

  - Managed all social media channels and e-commerce platforms.- Produced and posted creative and educational posts for Instagram, Facebook, and the Tom&Sawyer website.- Created content that resonated with current customers while also drawing new traffic to the website.- Oversaw all e-commerce order fulfillment and customer care on multiple e- commerce channels. Proficient with both WooCommerce and Shopify.- Updated and/or edited the website copy and imagery as needed.- Planned, strategized, and executed the most efficient way to pack and ship purchases on a daily basis.- Coordinated shipping activities while ensuring accuracy, completeness, and condition of shipments.



Unleashed In The City

• Canada
• Consumer Services
• 1 - 100 Employee

• Internal Operations Manager

  • Aug 2017 - Feb 2020

  - Responsible for the coordination of all daily tasks and objectives for the business; reported directly to the President of the company and provided her with consistent updates.- Ensured all team members understood and maintained the company’s operating standards at all times.- Motivated all team members to provide next-level customer service.- Trained new hires and encouraged continued development for existing staff. Hosted all one-on-one new client meetings and completed all on-boarding for new dogs.- Addressed all customer concerns and sought positive resolutions in a timely and mutually beneficial manner.- Scheduled all day to day activities, prepared both the staff schedule and the walking pack schedules each week.- Ran the tuck shop; greeted customers, sold our merchandise, promoted our services, and answered any inquiries about the company as they arose.- Also assisted with the photography for social media: @nikita.parsons.