Marketing Coordinator

• Jun 2023 - Present

Developing and executing marketing campaigns, events, and activations to drive visitation and community engagement in line with business objectives for Sandstone Point Hotel, Sandstone Point Holiday Resort, Oyster Shed Beach Club, and Sandstone Point Weddings. Assisting in creating and distributing marketing material including venue videography and photography, collateral, and merchandise and product displays. Working closely with other teams to ensure adherence to brand guidelines and budget in all communication initiatives and marketing materials. Managing all social media content creation and community engagement using specific tactics to build brand awareness and to position our organisation as an industry leader. Project managing Sandstone Point events, including major outdoor festivals, brand collaborations, and pop-up events from start to finish. Using a distinct tone of voice when developing copy for social media posts, press releases, website updates, brief copy, and in-store collateral. Analysing and interpreting data to make recommendations and prepare reports in relation to campaign effectiveness. Show less

Owner

• Jan 2022 - Present

In charge of creating and managing stock and responding to all enquiries. Researching essential marketing skills to keep the business competitive and profitable. Responsible for creating content and keeping all social media platforms up to date and relevant. Proficient with Shopify, Adobe, Active Campaign, Cin7, Xero, Later, Asana, Canva, Mailchimp, Procreate. In charge of creating and managing stock and responding to all enquiries. Researching essential marketing skills to keep the business competitive and profitable. Responsible for creating content and keeping all social media platforms up to date and relevant. Proficient with Shopify, Adobe, Active Campaign, Cin7, Xero, Later, Asana, Canva, Mailchimp, Procreate.

Marketing & Events Coordinator

• Apr 2023 - Jun 2023

Marketing & Events Lead

• Aug 2022 - Mar 2023

Social media management, content creation, and campaign management and event coordination. Generating ideas, with skills in graphic design, photography and videography, and copy to all channels, hitting the mark on tone (from humorous to informative) within a team environment. Monitoring customer engagement on our website, ensuring the company is communicating the right messaging to attract prospective customers and retain existing ones. Creating and distributing weekly EDMs, blogs, and press releases, fostering relationships with artists, media, and influencers to generate new business leads. Composing weekly/monthly reports and analyzing data to evaluate the success of the marketing efforts to improve brand exposure. In charge of managing on onboarding national / international artists and ambassadors to the team. Implementing innovative graphic design content for website and merchandise developments. Show less

Venue Supervisor

• Aug 2016 - Jun 2021

In charge of managing shifts and staff, responding to all guest enquiries and function enquiries. Opening and closing venues and ensuring the all areas remains clean, safe, and well-stocked. Responsible for serving guests and guaranteeing an enjoyable experience. Producing daily, weekly, and seasonal promotions to be distributed across a range of socials. Responsible for local area marketing and Guerrilla marketing. In charge of keeping all chalkboards up to date with innovative designs for specials and events. In charge of ordering from ALM, Lion, Oatley Wines, Schweppes, Rewards Hospitality, Winc, Simply Fresh and more. Responsible for developing and improving training programs. In charge of recruiting new staff as well as assessing current employees each month. Experienced with H&L POS, Riteq, Boxsuite, Calumo, Salesforce, Intercard, and more. Show less

Administrative Officer

• Jan 2013 - Feb 2016

Data Entry. Greeting clients and phone enquiries. Marketing including daily entries to the company’s Twitter, Facebook and Instagram accounts. Liaising with local media and real estate agents to build rapport within the local community. Data Entry. Greeting clients and phone enquiries. Marketing including daily entries to the company’s Twitter, Facebook and Instagram accounts. Liaising with local media and real estate agents to build rapport within the local community.