Nikita Hennessey
Social Media Manager at AIM Internet- Claim this Profile
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Bio
Naomi Harvey
Nikita is one of the most creative, organised, and proactive marketers I've had the pleasure of working with. She has a proven track record of success in developing and executing impactful social media campaigns for clients across a wealth of sectors. Her clear passion for social media marketing and content creation fuels her deep understanding of the platforms and best practices, and she is always up-to-date with the latest industry trends. Her multifaceted approach to social media management and marketing in general is incredibly refreshing. She takes the time to truly get to know her clients in order to develop bespoke strategies that deliver on their goals. Nikita works well both within a team and independently, she consistently delivers work to an incredibly high standard and would be an asset to any business.
Evelyn Tan, PhD
Nikita was a Research Assistant for one of my studies. I was impressed by her intellectual curiousity, attention to detail, and proactiveness in her approach. She was great to work with and I would thoroughly recommend her for roles that require these skills.
Naomi Harvey
Nikita is one of the most creative, organised, and proactive marketers I've had the pleasure of working with. She has a proven track record of success in developing and executing impactful social media campaigns for clients across a wealth of sectors. Her clear passion for social media marketing and content creation fuels her deep understanding of the platforms and best practices, and she is always up-to-date with the latest industry trends. Her multifaceted approach to social media management and marketing in general is incredibly refreshing. She takes the time to truly get to know her clients in order to develop bespoke strategies that deliver on their goals. Nikita works well both within a team and independently, she consistently delivers work to an incredibly high standard and would be an asset to any business.
Evelyn Tan, PhD
Nikita was a Research Assistant for one of my studies. I was impressed by her intellectual curiousity, attention to detail, and proactiveness in her approach. She was great to work with and I would thoroughly recommend her for roles that require these skills.
Naomi Harvey
Nikita is one of the most creative, organised, and proactive marketers I've had the pleasure of working with. She has a proven track record of success in developing and executing impactful social media campaigns for clients across a wealth of sectors. Her clear passion for social media marketing and content creation fuels her deep understanding of the platforms and best practices, and she is always up-to-date with the latest industry trends. Her multifaceted approach to social media management and marketing in general is incredibly refreshing. She takes the time to truly get to know her clients in order to develop bespoke strategies that deliver on their goals. Nikita works well both within a team and independently, she consistently delivers work to an incredibly high standard and would be an asset to any business.
Evelyn Tan, PhD
Nikita was a Research Assistant for one of my studies. I was impressed by her intellectual curiousity, attention to detail, and proactiveness in her approach. She was great to work with and I would thoroughly recommend her for roles that require these skills.
Naomi Harvey
Nikita is one of the most creative, organised, and proactive marketers I've had the pleasure of working with. She has a proven track record of success in developing and executing impactful social media campaigns for clients across a wealth of sectors. Her clear passion for social media marketing and content creation fuels her deep understanding of the platforms and best practices, and she is always up-to-date with the latest industry trends. Her multifaceted approach to social media management and marketing in general is incredibly refreshing. She takes the time to truly get to know her clients in order to develop bespoke strategies that deliver on their goals. Nikita works well both within a team and independently, she consistently delivers work to an incredibly high standard and would be an asset to any business.
Evelyn Tan, PhD
Nikita was a Research Assistant for one of my studies. I was impressed by her intellectual curiousity, attention to detail, and proactiveness in her approach. She was great to work with and I would thoroughly recommend her for roles that require these skills.
Credentials
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Copywriting Specialist
DigitalMarketerSep, 2022- Nov, 2024 -
Email Marketing Specialist
DigitalMarketerAug, 2022- Nov, 2024 -
Search Marketing Specialist
DigitalMarketerMay, 2022- Nov, 2024 -
Digital Marketing Strategist
DigitalMarketerMar, 2022- Nov, 2024 -
Customer Value Optimisation Specialist
DigitalMarketerSep, 2021- Nov, 2024 -
Social Media Specialist
DigitalMarketerAug, 2021- Nov, 2024 -
LinkedIn Content and Creative Design
LinkedInAug, 2022- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInAug, 2022- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInAug, 2022- Nov, 2024 -
Google Analytics 4 Certification
Google Digital Academy (Skillshop)Jan, 2023- Nov, 2024 -
Advanced Content Marketing
SemrushAug, 2022- Nov, 2024 -
Content Marketing Fundamentals
SemrushAug, 2022- Nov, 2024 -
Google Ads Measurement certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Google Ads Apps Certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Google Ads Search certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Semrush SEO Toolkit
SemrushAug, 2022- Nov, 2024 -
Semrush for Digital Agencies Certification
SemrushAug, 2022- Nov, 2024 -
Social Media Marketing Fundamentals
SemrushAug, 2022- Nov, 2024 -
Google Shopping Ads Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024 -
Google Display Ads Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024 -
Campaign Manager Certification
Google Digital Academy (Skillshop)Feb, 2022- Nov, 2024 -
Creative Certification
Google Digital Academy (Skillshop)Feb, 2022- Nov, 2024 -
Search Ads 360 Certification
Google Digital Academy (Skillshop)Feb, 2022- Nov, 2024
Experience
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AIM Internet
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Social Media Manager
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May 2022 - Present
- Promoted within a year, demonstrating exceptional skills in social media strategy, content development, and team management.- Managing and strategising 30+ client budgets at £75,000 per year, delegating tasks to team members and providing training on content creation and best practices.- Significantly enhanced efficiency of team implementing performance targets and AI-driven techniques; slashed average of 10 mins per post to 10 mins for full content calendar.- Led numerous video campaigns from ideation to execution, across platforms including YouTube, TikTok, and Instagram, honing skills in project management and video production; most notably creating a TikTok series with 18,000 views.- Optimised Paid Social campaigns and testing creatives; increased conversions on LinkedIn Ads by 38%.- Conducted high-profile meetings with industry-leading 3D scanning companies, facilitating the creation of valuable client content. Show less
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Digital Marketing Executive
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Oct 2021 - Apr 2022
- Fast-tracked from graduate to Account Executive within 2 months, demonstrating rapid professional development and commitment.- Created a strategic LinkedIn outreach strategy, targeting B2B leads to stimulate growth and optimise ROI; client acquired £45,000 quality lead as a result.- Spearheaded micro-influencer Instagram collaborations for a Jamaican food brand, leading to an engaging social media campaign during Vegetarian Week.- Secured multiple Google featured snippets for a healthcare client, contributing to 8-10% of the client's web traffic each month.- Optimised PPC conversions through constant campaign and bidding adjustments, ensuring the highest possible ROI for clients. Show less
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Social Media Marketing Specialist
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Apr 2015 - Oct 2021
- Effecitvely balanced part-time contract work with academic commitments, dedicating 15 hours per week to digital marketing strategies for clients.- Executed high-impact organic social campaigns, most notably increasing website traffic by 500% month-on-month for a new manufacturing client.- Shaped the brand identity of a Jamaican food brand, sparking a 63% increase in engagement compared to the previous quarter.- Earned promotion to copywriter for a healthcare client, showcasing a distinctive tone of voice and further developing SEO skills. Show less
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Lickhill Colts FC
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Stourport-on-Severn, England, United Kingdom
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Social Media Officer
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May 2021 - Oct 2021
Distributed club activity on social media, most notably generating a local Twitter presence and following. Designed and managed email campaigns through MailChimp. Distributed club activity on social media, most notably generating a local Twitter presence and following. Designed and managed email campaigns through MailChimp.
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The Yorker Ltd
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United Kingdom
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Online Audio and Video Media
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1 - 100 Employee
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Marketing Director
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Dec 2020 - Sep 2021
- Oversaw all marketing activities, including the supervision of a Deputy Marketing Director and successful recruitment of new team members. - Led the redesigning of the company logo and website, contributing to a fresh, modern aesthetic. - Devised a winning strategy involving competitions, resulting in a consistent 10% increase in Facebook page likes per campaign. - Efficiently managed advertising budgets, handling promotions and sponsored posts. - Forged beneficial relationships with both local and national companies for short-term partnerships. - Enhanced the team's digital marketing skills, training writers on the use of WordPress social media plugins and basic SEO practices for blogs. Show less
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University of York
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United Kingdom
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Higher Education
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700 & Above Employee
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Press & Publicity Officer (Badminton Society)
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Apr 2019 - May 2020
- Updated social media, website and biweekly newsletter with club news and social events. - Revamped the website with a better design. - Integrated a MailChimp popup on WordPress for subscribing to the newsletter, gaining 150+ new signups. - Updated social media, website and biweekly newsletter with club news and social events. - Revamped the website with a better design. - Integrated a MailChimp popup on WordPress for subscribing to the newsletter, gaining 150+ new signups.
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Education
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University of York
Bachelor of Science - BS, Psychology -
King Edward VI College, Stourbridge
A Levels, Psychology (A*) Sociology (A*) English Language & Literature (B) -
Droitwich Spa High School