Brand Head

• Jul 2023 - Present

Responsible for providing strategic leadership by ideation, conceptualizing, and managing the development of brand marketing strategies for clients across different segments. Responsible for providing strategic leadership by ideation, conceptualizing, and managing the development of brand marketing strategies for clients across different segments.

Assistant Manager - Brand Strategy and Planning

• Nov 2021 - Apr 2023

Content Writer

• Aug 2021 - Dec 2021

As a freelance contributing writer at Fashion is Psychology I wrote about style edits, fashion, beauty & lifestyle trends along with consumer, market, and cultural insight via applying psychological theories, practices, and approaches to various aspects of the fashion industry. As a freelance contributing writer at Fashion is Psychology I wrote about style edits, fashion, beauty & lifestyle trends along with consumer, market, and cultural insight via applying psychological theories, practices, and approaches to various aspects of the fashion industry.

Account Manager & Strategist

• May 2021 - Jul 2021

My role as an Account Manager & Strategist at 1010 Creative emphasized successful client handling to support our relationship-building vision and marketing and business expectations set forth to our clients. I was required to manage key accounts and mandates on a day-to-day basis in the forms of coordination, ideation, strategizing, and client servicing as well as external internal coordination with clients’ marketing representatives and our creative heads. Clients - The Chanakya, Libas, Shri Ram Hari Ram Jewellers, Manohar Lal Jewellers, etc. My core responsibilities included: 1. Handling and coordinating with brands on a daily basis in order to understand their need and requirements. 2. Strategically planning, ideating, and building campaigns with the internal team and creating a monthly digital media and communication strategies 3. Analyzing new trends and tools on social media and incorporating them within the relevant brand. 4. Coming up with creative ideas for different brands to increase their reach, engagement, and interaction on various social media channels, proposing them timely to clients, and then having them executed in consult with creative teams and creative heads. 5. Social Media Management. 6. Overall management when required. Show less

Patterns + Graphics Trend Reseracher

• Aug 2020 - Jan 2021

As part of the Patterns + Graphics research team my core responsibilities included: 1. Micro and Macro Research - the analysis of emerging trend and future insights in respect to cultural, societal and economical shifts. 2. Formulation of trends, counter-trends and sub-trends for upcoming seasons. 3. Reviewing and monitoring fashion weeks and identifying the global trends. 4. Copywriting for current and future trend reports. 5. Thorough research for different product categories - womenswear, menswear, kidswear, activewear & swimwear, intimates & loungewear and home & interiors. 6. Examining emerging global issues with a multidisciplinary approach and strategically respond to their impact in the fashion industry. 7. Creating runway reports and content for hot now section of FS which offers latest innovative industry insights. 8. Iconographic research. 9. Mood-board curation. Show less

Brand Strategist and Planner

• Jan 2020 - Jan 2021

My role as a brand consultant at design Ekatrit was a 360 degree job. I helped the brands to shape their vision into reality by contributing viabe solutions to build a responsive relationship between the brand and consumer. My core responisbities included: 1. In-depth brand anyalysis and building brand identity. 2. Thorough market analysis + fututre forecasts to implement the right marketing strategy for the product/brand. 3. Working on brand’s visual identity (logo + packaging + collateral creation + social media). 4. Concept ideation and art direction. 5. Content + design + campaign strategy. 6. Overall management when required. Show less

Fashion PR Manager

• Jul 2018 - Dec 2018

My job focused on consulting, strategising, content creation, creating brand awareness and managing fashion & lifestyle brand communications via different media portals (print/online/TV) and social media. My core responsibilities included: 1. Identifying and understanding trends within client micro & macro markets. 2. Connecting the brands to the right media platforms, celebrities and influencers. 3. Fielding media questions and pitching stories to the media and preparing press kits. 4. Develop marketing campaigns for the latest collections and managing the same. 5. Maximise the product & brand reach and engagement across social platforms. 6. Planning, strategising and executing collection launch for the brand. 7. Plan, develop, execute and monitor all corporate communication, product placement and promotional activities. 8. Budget analysis for campaigns 9. Regularly monitor fashion publications and set meetings with designers to keep up with the changing trend Show less

Fashion Designer

• Jun 2017 - Aug 2017

Working with such an experimental brand has made me more knowledgeable and experimental as a person as it gave me the opportunity to push boundaries. My core responsibilities included: 1. Trend Forecasting, Conceptualization and Design Development for Lakme Fashion Week and AIFW 2. Created embroidery samples and made them aesthetically compatible with the silhouette and colours of the collection. 3. Created content for lookbooks and catalogues. 4. Designed innovative packaging which is aesthetically appealing as well durable for packing garments. 5. Helped curating pop-ups and exhibitions. 6. Liaising closely with sales, buying and production teams on an ongoing basis to ensure the product suits the customer, market and price points 7. Created a personalised and goal-oriented content for the respective social media platforms. Show less

Fashion Designer

• Jun 2016 - Jul 2016