Niki Bassil
Marketing Manager at CACI INTERNATIONAL- Claim this Profile
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Bio
Siobhain Squires
I depend on Niki to assist with the marketing and PR for the LW/OPI Key Online Accounts. Niki has endless amounts of enthusiasm and a passion for the brand that is contagious. Niki attends various marketing meetings with myself, she is quick to build rapport, and always follows through on the ideas and plans that have been discussed. Feedback from clients/customers is always very positive. Ready to help no matter how heavy her work load, Niki is a pleasure to work with!!
Jo Jones
Niki is a highly driven and motivated PR exec. She has an excellent understanding of the beauty industry and, the products and brand she promotes. During the time I worked with Niki, she often went well beyond the typical PR exec role and supported the company in marketing communications and events. Niki is an asset any team or company and a pleasure to work with.
Siobhain Squires
I depend on Niki to assist with the marketing and PR for the LW/OPI Key Online Accounts. Niki has endless amounts of enthusiasm and a passion for the brand that is contagious. Niki attends various marketing meetings with myself, she is quick to build rapport, and always follows through on the ideas and plans that have been discussed. Feedback from clients/customers is always very positive. Ready to help no matter how heavy her work load, Niki is a pleasure to work with!!
Jo Jones
Niki is a highly driven and motivated PR exec. She has an excellent understanding of the beauty industry and, the products and brand she promotes. During the time I worked with Niki, she often went well beyond the typical PR exec role and supported the company in marketing communications and events. Niki is an asset any team or company and a pleasure to work with.
Siobhain Squires
I depend on Niki to assist with the marketing and PR for the LW/OPI Key Online Accounts. Niki has endless amounts of enthusiasm and a passion for the brand that is contagious. Niki attends various marketing meetings with myself, she is quick to build rapport, and always follows through on the ideas and plans that have been discussed. Feedback from clients/customers is always very positive. Ready to help no matter how heavy her work load, Niki is a pleasure to work with!!
Jo Jones
Niki is a highly driven and motivated PR exec. She has an excellent understanding of the beauty industry and, the products and brand she promotes. During the time I worked with Niki, she often went well beyond the typical PR exec role and supported the company in marketing communications and events. Niki is an asset any team or company and a pleasure to work with.
Siobhain Squires
I depend on Niki to assist with the marketing and PR for the LW/OPI Key Online Accounts. Niki has endless amounts of enthusiasm and a passion for the brand that is contagious. Niki attends various marketing meetings with myself, she is quick to build rapport, and always follows through on the ideas and plans that have been discussed. Feedback from clients/customers is always very positive. Ready to help no matter how heavy her work load, Niki is a pleasure to work with!!
Jo Jones
Niki is a highly driven and motivated PR exec. She has an excellent understanding of the beauty industry and, the products and brand she promotes. During the time I worked with Niki, she often went well beyond the typical PR exec role and supported the company in marketing communications and events. Niki is an asset any team or company and a pleasure to work with.
Experience
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CACI INTERNATIONAL
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United Kingdom
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Personal Care Product Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jan 2018 - Present
CACI International, pioneers in non-surgical solutions, is the UK’s largest manufacturer and supplier of non- invasive aesthetic treatment systems. CACI international is also the developer of the CACI Microlift at-home personal facial system and Skinbreeze Skin rejuvenation systems.Since 1992 when CACI International launched in the UK as a cosmetic treatment, CACI has been synonymous with championing the “Non-Surgical Face-Lift”. The successful combination of cutting edge technology and innovative, results driven treatments have enabled CACI to bring to market some of the most influential non-surgical systems the beauty industry has ever seen. In 2012 CACI International launched their first at home device The CACI Microlift to the personal homecare market and in 2013 CACI International launched Skinbreeze Skin rejuvenation systems a division of CACI International. The Skinbreeze system has been described as ‘the greatest advancement in microdermabrasion treatments in over a decade.’CACI International are proud to supply their systems to over 6,000 of the world’s leading beauty salons, spas, hotels and aesthetic medical clinics including: Four Seasons, Mandarin Oriental, Calcot Manor, Stoke Park, Champneys day spas, Harrods, Harvey Nichols, Selfridges, Destination Skin Clinics, Regis salons and SAKS salons. As market leaders the CACI Company is constantly working to develop new technologies to meet the demands of the beauty industry and continues to champion non-surgical aesthetic treatments. Show less
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Marketing Manager
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Jan 2018 - Present
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Coty
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Netherlands
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Personal Care Product Manufacturing
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700 & Above Employee
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Senior Brand Manager
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Jan 2015 - Jan 2018
Planning and implementing appropriate marketing and communication strategies for Coty Prestige’s power brand OPI Professional, enabling the brand to reach its immediate sales and profitability objectives. Developing both short and medium term brand plans, which are in line with the local company’s market share objectives and the Company vision. Planning and implementing appropriate marketing and communication strategies for Coty Prestige’s power brand OPI Professional, enabling the brand to reach its immediate sales and profitability objectives. Developing both short and medium term brand plans, which are in line with the local company’s market share objectives and the Company vision.
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OPI
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United States
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Personal Care Product Manufacturing
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100 - 200 Employee
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PR & Marketing Account Manager
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Dec 2012 - Dec 2014
The role involves a high level of day to day account management with beauty brand OPI. On a regular basis I demonstrate a strong understanding of the beauty industry sectors. My Key Responsibilites are; • Using my understanding and experience to plan and implement impactful PR campaigns. • Strong media relationships and networking. • Generating PR coverage. • Developing client/brand proposals and implementing the PR activity. • Responsible for researching, writing and distributing press releases to targeted media. • Responsible for the collating, analysing and evaluating media coverage. • Event management, including press conferences and promotional events. • Managing the coordinating of studio or location photography. Show less
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Lena White Ltd
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Hertfordshire
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PR and Marketing Executive
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Sep 2007 - Dec 2012
Beauty PR for Lena White Ltd: OPI, Nicole by OPI, LDN:SKINS & Caviar of Switzerland. Lena White Ltd is the exclusive UK distributor for: *OPI, the number one globally selling lacquer brand *Nicole by OPI, OPi's little sister brand *LDN SKINS, the ‘A list’ sunless self tanning company: odourless, organic and paraben free *Caviar of Switzerland, the cutting edge skincare line that will prevent and counteract the signs of ageing My responsibilities within this role include Trade & Consumer PR, Brand Management, Marketing, Advertising, Events, New business, developing the company’s new website, designing newsletters and writing content for consumer brochures, the website and other marketing communication. Show less
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Education
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2004 - 2007
University of Hertfordshire
2.1, Business, PR, Marketing , Advertising -
1996 - 2001
Loreto RC Girls School
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