Head of Creative

• Feb 2023 - Present

As the Head of Creative, I ideate innovative strategies and campaigns that meet our client's needs and goals. I head up the creative process from the very first conversations with a client through to the wrap report, marketing materials, and case studies needed and all activities that put CPT in the limelight. From the concept stage to the creation of pitch decks and proposals, ensuring a bespoke fit to each of our existing and upcoming partnerships. On top of this, I maintain relationships with long-standing clients with creative across their activations. Show less

Head of Partnerships, Gaming

• Feb 2022 - Apr 2023

Heading up the Gaming team at Cherry Pick. Executing the biggest and the best of campaigns for clients in the gaming and entertainment space in the UK and around the world.

Head of Partnerships - UK

• Nov 2021 - Oct 2022

Cherry Pick Talent ltd. specialises in pairing amazing brands with incredible online talent from around the world; 'cherry-picking' the best talent to represent brands looking to connect with audiences globally.Cherry Pick aims to deliver campaigns that both the brand and the talent are proud to take part in, whilst smashing KPIs.Cherry Pick's clients span the full spectrum of brands across the globe, mobile games to homeware, from rum to fitness tracking apps. Cherry Pick will amplify your brand by connecting you with the right talent for the job, to create content viewers are excited to watch. Show less

Partnerships Manager

• Jan 2021 - Nov 2021

Social Media Influencer ~180K Subscribers on YouTube, 50k+ Twitter Followers

• Jun 2013 - Apr 2023

Built collective platforms of 400k+ followers over YouTube, Twitter, and Instagram whilst focusing on entertaining and uplifting with a new pivot towards LGBT+ content. Worked with brands including Google, Disney, McDonald's, NCS, Haribo, Coca-Cola, Pepsi, BBC, Universal, Paramount amongst others - I am particularly passionate about my collaborations with charities and non-for-profits such as The Prince's Trust, Stand Up To Cancer, and Alzheimer's Research UK. Featured in UK publications such as The Sunday Times, The Daily Mail, The Times, Attitude and Gay Times and online publications such as Tubefilter. TV appearances include segments on Sky News, Channel 4 and CBBC. Extremely competent use of Final Cut Pro X, Adobe Photoshop, Adobe Lightroom and the full Microsoft Office suite / Google Docs suite. Show less

BBC Radio 1 Podcast Host

• Feb 2018 - Mar 2020

Co-host podcast ‘Niki and Sammy's Peachy Podcast' for 3 seasons totalling 48 total episodes. Targeted at a youth skewed demographic as part of BBC Radio 1's push into comedy. Co-host podcast ‘Niki and Sammy's Peachy Podcast' for 3 seasons totalling 48 total episodes. Targeted at a youth skewed demographic as part of BBC Radio 1's push into comedy.

Host & Consultant: YouTube Stands Up to Cancer

• Oct 2015 - Oct 2019

Co-host for Stand Up to Cancer's telethon style "YouTube Stands Up to Cancer." Across the 4 years raising £250k+ to fund the rebellion against Cancer. As consultant I advised the charity taking a lead on production, editing scripts, advising on talent and running order. Co-host for Stand Up to Cancer's telethon style "YouTube Stands Up to Cancer." Across the 4 years raising £250k+ to fund the rebellion against Cancer. As consultant I advised the charity taking a lead on production, editing scripts, advising on talent and running order.

Online Presenter

• Sep 2017 - Jan 2018

Presenter for Lego's digital presence for unboxings, news and gossip in the lego world reaching a combined audience of 100k+. Produced by Spirit Media UK. Presenter for Lego's digital presence for unboxings, news and gossip in the lego world reaching a combined audience of 100k+. Produced by Spirit Media UK.

"Media Planning Matters" Panelist - UKTV / Channel 4

• Oct 2017 - Oct 2017

Contributing Panelist for UKTV & Channel 4's "Media Planning Matters" panel - encouraging media planning teams from C4, BBC, ITV, UKTV, Sky, Disney, A+E to embrace digital in all of their projects. Contributing Panelist for UKTV & Channel 4's "Media Planning Matters" panel - encouraging media planning teams from C4, BBC, ITV, UKTV, Sky, Disney, A+E to embrace digital in all of their projects.

TikTok "muser battle" guest judge

• Sep 2017 - Sep 2017

I was guest judge for a recorded live-show segment of TikTok's "muser battle" which saw talented individuals go head-to-head in a battle of skill. The winner would be featured on TikTok's homepage. I was guest judge for a recorded live-show segment of TikTok's "muser battle" which saw talented individuals go head-to-head in a battle of skill. The winner would be featured on TikTok's homepage.

Samsung "working with creators" education lunch

• Mar 2017 - Mar 2017

Engaged by Twitter / Niche / ARTHOUSE to host an educational brunch with head-strategists at Samsung on the value and content style of digital creators. Leading to strategy change. Engaged by Twitter / Niche / ARTHOUSE to host an educational brunch with head-strategists at Samsung on the value and content style of digital creators. Leading to strategy change.

Radio 1 Host

• May 2015 - May 2015

Hosted an episode of Dan and Phil's internet takeover, trending internationally across Twitter and subsequently driving growth amongst the 13-24 age demographic in the UK. A key audiece for BBC Radio 1. Hosted an episode of Dan and Phil's internet takeover, trending internationally across Twitter and subsequently driving growth amongst the 13-24 age demographic in the UK. A key audiece for BBC Radio 1.

Google Digital Academy featured speaker

• May 2015 - May 2015

Featured speakers at the Google Digital Academy event in front of top business heads from iProspect agency. Featured speakers at the Google Digital Academy event in front of top business heads from iProspect agency.