Nikhil Thakur
Senior Product Manager at LiveIntent, Inc.- Claim this Profile
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Bio
Jigar Shah
I worked directly with Nikhil for last year and a half. I am a Sr. Engineer Manager for the software products that Nikhil managed. Nikhil understands the vision of the product needed to improve digital and direct mail marketing for the company. He worked with our stakeholders to enhance the product feature that will help improve the revenue of the company. Nikhil maintained relations with our vendors to further automation of our business process. He helped maintain our product backlog and participated in the grooming of the features for a better understanding of engineers. He helped prioritize features for our product and bring them in for sprint. If your company is hiring a product manager to help with growth and brand-integrated marketing then I highly recommend Nikhil.
Rody Rodriguez
Nikhil is an exceptional product manager and coworker that any organization would be proud to have. I was fortunate enough to work alongside Nikhil for almost a year at Wayfair for the Growth and Ads Platform team. We worked together on several projects during this time. What impressed me the most about working with Nikhil is his outstanding ability to juggle multiple stakeholders and projects while also delivering against high-valued business needs. What I will miss about Nikhil is his ability to always bring a positive attitude no matter the situation. It is a breath of fresh air when working with difficult stakeholders or challenging projects. I highly recommend adding Nikhil to your organization and team. And I hope someday our paths cross again.
Jigar Shah
I worked directly with Nikhil for last year and a half. I am a Sr. Engineer Manager for the software products that Nikhil managed. Nikhil understands the vision of the product needed to improve digital and direct mail marketing for the company. He worked with our stakeholders to enhance the product feature that will help improve the revenue of the company. Nikhil maintained relations with our vendors to further automation of our business process. He helped maintain our product backlog and participated in the grooming of the features for a better understanding of engineers. He helped prioritize features for our product and bring them in for sprint. If your company is hiring a product manager to help with growth and brand-integrated marketing then I highly recommend Nikhil.
Rody Rodriguez
Nikhil is an exceptional product manager and coworker that any organization would be proud to have. I was fortunate enough to work alongside Nikhil for almost a year at Wayfair for the Growth and Ads Platform team. We worked together on several projects during this time. What impressed me the most about working with Nikhil is his outstanding ability to juggle multiple stakeholders and projects while also delivering against high-valued business needs. What I will miss about Nikhil is his ability to always bring a positive attitude no matter the situation. It is a breath of fresh air when working with difficult stakeholders or challenging projects. I highly recommend adding Nikhil to your organization and team. And I hope someday our paths cross again.
Jigar Shah
I worked directly with Nikhil for last year and a half. I am a Sr. Engineer Manager for the software products that Nikhil managed. Nikhil understands the vision of the product needed to improve digital and direct mail marketing for the company. He worked with our stakeholders to enhance the product feature that will help improve the revenue of the company. Nikhil maintained relations with our vendors to further automation of our business process. He helped maintain our product backlog and participated in the grooming of the features for a better understanding of engineers. He helped prioritize features for our product and bring them in for sprint. If your company is hiring a product manager to help with growth and brand-integrated marketing then I highly recommend Nikhil.
Rody Rodriguez
Nikhil is an exceptional product manager and coworker that any organization would be proud to have. I was fortunate enough to work alongside Nikhil for almost a year at Wayfair for the Growth and Ads Platform team. We worked together on several projects during this time. What impressed me the most about working with Nikhil is his outstanding ability to juggle multiple stakeholders and projects while also delivering against high-valued business needs. What I will miss about Nikhil is his ability to always bring a positive attitude no matter the situation. It is a breath of fresh air when working with difficult stakeholders or challenging projects. I highly recommend adding Nikhil to your organization and team. And I hope someday our paths cross again.
Jigar Shah
I worked directly with Nikhil for last year and a half. I am a Sr. Engineer Manager for the software products that Nikhil managed. Nikhil understands the vision of the product needed to improve digital and direct mail marketing for the company. He worked with our stakeholders to enhance the product feature that will help improve the revenue of the company. Nikhil maintained relations with our vendors to further automation of our business process. He helped maintain our product backlog and participated in the grooming of the features for a better understanding of engineers. He helped prioritize features for our product and bring them in for sprint. If your company is hiring a product manager to help with growth and brand-integrated marketing then I highly recommend Nikhil.
Rody Rodriguez
Nikhil is an exceptional product manager and coworker that any organization would be proud to have. I was fortunate enough to work alongside Nikhil for almost a year at Wayfair for the Growth and Ads Platform team. We worked together on several projects during this time. What impressed me the most about working with Nikhil is his outstanding ability to juggle multiple stakeholders and projects while also delivering against high-valued business needs. What I will miss about Nikhil is his ability to always bring a positive attitude no matter the situation. It is a breath of fresh air when working with difficult stakeholders or challenging projects. I highly recommend adding Nikhil to your organization and team. And I hope someday our paths cross again.
Credentials
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Product Management
Pragmatic InstituteMar, 2021- Nov, 2024 -
Product Management
UdemyApr, 2019- Nov, 2024
Experience
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LiveIntent, Inc.
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United States
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Advertising Services
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100 - 200 Employee
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Senior Product Manager
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Nov 2022 - Present
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Wayfair
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United States
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Retail
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700 & Above Employee
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Senior Product Manager - MarTech
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Jul 2019 - Oct 2022
Product Lead for a portfolio of Marketing/Advertising Tech products across display, social, mobile, video, and direct mail marketing channels, addressing full customer life cycle. - Steered a cross-functional team to build an automation platform for direct mail marketing operations, unlocking $200M+ growth. - Built a content marketing platform for paid social, replacing an incumbent vendor solution, resulting in annual cost savings of $2M+. - Led strategic tech partnerships with… Show more Product Lead for a portfolio of Marketing/Advertising Tech products across display, social, mobile, video, and direct mail marketing channels, addressing full customer life cycle. - Steered a cross-functional team to build an automation platform for direct mail marketing operations, unlocking $200M+ growth. - Built a content marketing platform for paid social, replacing an incumbent vendor solution, resulting in annual cost savings of $2M+. - Led strategic tech partnerships with Facebook to launch industry-leading ad products such as Conversions API and Privacy-Enhancing Tech (PETs). - Researched industry trends around cookie deprecation, Apple ATT/SKAD policies and Clean Room solutions to inform long term platform vision. - Collaborated with partner teams on tag integrations, audience targeting, product catalog feed, reporting, measurement and attribution. - Integrated native ad server with DSPs such as Trade Desk & AppNexus. - Tested Facebook campaign optimization using native recommendations. - Partnered with stakeholders to define reach & frequency measurement for video channels such as linear, programmatic and streaming (connected TV). Show less Product Lead for a portfolio of Marketing/Advertising Tech products across display, social, mobile, video, and direct mail marketing channels, addressing full customer life cycle. - Steered a cross-functional team to build an automation platform for direct mail marketing operations, unlocking $200M+ growth. - Built a content marketing platform for paid social, replacing an incumbent vendor solution, resulting in annual cost savings of $2M+. - Led strategic tech partnerships with… Show more Product Lead for a portfolio of Marketing/Advertising Tech products across display, social, mobile, video, and direct mail marketing channels, addressing full customer life cycle. - Steered a cross-functional team to build an automation platform for direct mail marketing operations, unlocking $200M+ growth. - Built a content marketing platform for paid social, replacing an incumbent vendor solution, resulting in annual cost savings of $2M+. - Led strategic tech partnerships with Facebook to launch industry-leading ad products such as Conversions API and Privacy-Enhancing Tech (PETs). - Researched industry trends around cookie deprecation, Apple ATT/SKAD policies and Clean Room solutions to inform long term platform vision. - Collaborated with partner teams on tag integrations, audience targeting, product catalog feed, reporting, measurement and attribution. - Integrated native ad server with DSPs such as Trade Desk & AppNexus. - Tested Facebook campaign optimization using native recommendations. - Partnered with stakeholders to define reach & frequency measurement for video channels such as linear, programmatic and streaming (connected TV). Show less
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Excelacom
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United States
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IT Services and IT Consulting
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200 - 300 Employee
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Product Manager – Personalization Platform at Comcast
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Jan 2015 - Jul 2019
Product Manager of Datacast - platform powering personalization on Xfinity.com. - Built a proprietary segmentation platform that enabled Comcast to leverage first party data to target 30M+ existing customers & prospects. - Integrated rules engine and APIs with content management systems (CMS), data/customer management platforms (DMP/CDP), and 3rd party vendors. Improved conversion rate 40%+ attributed to personalization.
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Sr. Business Analyst - eCommerce at Comcast
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Nov 2011 - Dec 2014
Business Analyst focused on revamping Comcast.com to drive digital transformation. - Drove implementation & customization of Adobe Analytics (Omniture) tracking across Comcast.com to unlock user insights.
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Consultant for Defence Logistics Agency
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Jun 2010 - Oct 2011
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Business Analyst at Verizon
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Jan 2009 - May 2010
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Analyst at Aircell
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Sep 2008 - Dec 2008
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Analyst at Verizon
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Jun 2008 - Sep 2008
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ac-Cellerate LLC
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Fairfax, VA
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RF Spectrum Management Intern
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May 2007 - Jul 2007
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Education
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University of Maryland
MS, Telecommunications -
University of Mumbai
BE, Electronics & Telecommunications
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