Product & Growth

• Oct 2023 - Present

Founding Team | Product & Growth

• Apr 2022 - Sep 2023

Barbera is a SaaS platform that enhances customer experience and boosts retention for salons. - Designed the entire web and mobile applications, driving the product strategy, and leading the development process to successfully ship the very first build within a span of two months. - Shipped 30+ major features, owning documents, designs, analytics and success. - Executed core platform innovation, including Barbera Retention Engine and Performance Analytics tool, driving a 50%… Show more Barbera is a SaaS platform that enhances customer experience and boosts retention for salons. - Designed the entire web and mobile applications, driving the product strategy, and leading the development process to successfully ship the very first build within a span of two months. - Shipped 30+ major features, owning documents, designs, analytics and success. - Executed core platform innovation, including Barbera Retention Engine and Performance Analytics tool, driving a 50% increase in returning customer revenue for salons within 3 months. - Optimized onboarding flow, resulting in a 60% conversion rate and quick understanding of core product value proposition. - Introduced platform currency. Leveraging it for secondary revenue (20% ARPU contribution), and integrating it into the referral program that attracted almost every second user to the platform.

Product Management Intern

• Sep 2021 - Mar 2022

- Conducted in-depth market analysis and competitive research with 20+ products, identifying untapped opportunities and positioning the platform as a market leader. - Supervised the process of validating insights with 6,500+ salons across 70 cities in India, driving impactful improvements in customer experience and retention strategies. - Designed and built No-code MVP, tested with 10+ businesses, automating 50% of manual salon data operations, driving efficiency and laying the groundwork… Show more - Conducted in-depth market analysis and competitive research with 20+ products, identifying untapped opportunities and positioning the platform as a market leader. - Supervised the process of validating insights with 6,500+ salons across 70 cities in India, driving impactful improvements in customer experience and retention strategies. - Designed and built No-code MVP, tested with 10+ businesses, automating 50% of manual salon data operations, driving efficiency and laying the groundwork for a scalable full-stack product.

Researcher

• Aug 2020 - Nov 2020

Formulated strategies based on thorough market research, providing insights into the competitive landscape to support decision-making. Formulated strategies based on thorough market research, providing insights into the competitive landscape to support decision-making.