Experience

IMIT Park Ltd.

• India
• Information Technology & Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Dec 2022 - Present

  -Lead a team of digital marketing specialists, overseeing the execution of comprehensive digital marketing campaigns for clients across diverse industries.-Develop and implement tailored digital marketing strategies to enhance brand awareness, increase lead generation, and drive conversions for clients.-Collaborate with clients to understand their business objectives and align marketing efforts to achieve tangible results.-Utilize Google Analytics and other analytics tools to analyze website traffic, user behavior, and campaign performance, continuously optimizing strategies for maximum ROI.-Conduct regular SEO audits, keyword research, and competitor analysis to improve organic search rankings and drive traffic to clients' websites.-Manage and optimize Google Ads campaigns, ensuring budget efficiency and adherence to performance targets.-Spearhead Social Media Marketing initiatives, growing brand presence and engagement on various social platforms.-Also actively involved in web development and app development projects, overseeing hosting using Hostinger and handling app deployment on Play Store. Show less

• SEO/SMM Analyst

  • Mar 2021 - Dec 2022

  -Conduct comprehensive keyword research and analysis to identify high-traffic, relevant keywords for organic search optimization.-Optimize website content, meta tags, and on-page elements to improve search engine rankings and drive organic traffic.-Monitor website performance using tools like Google Analytics and Search Console, providing actionable insights and data-driven recommendations.-Develop and implement social media marketing strategies to enhance brand visibility, engagement, and community growth.-Manage and curate content for various social media platforms, ensuring consistency with the brand's voice and identity.-Stay up-to-date with the latest SEO and social media trends, algorithms, and best practices to adapt strategies accordingly.-Collaborate with content creators to create SEO-friendly, engaging, and shareable content.-Track, analyze, and report on the performance of SEO and SMM campaigns, highlighting key metrics and areas for improvement.-Identify opportunities for link building and outreach to enhance the website's authority and backlink profile.-Conduct competitor analysis to understand their SEO and social media strategies and identify areas for improvement. Show less

• Digital Marketing Executive

  • Mar 2021 - Dec 2022

  -Executed digital marketing campaigns, focusing on SEO, PPC, and social media marketing to boost website traffic and lead generation.-Conducted keyword research, on-page optimization, and link building activities to improve organic search rankings and website visibility.-Managed and optimized Google Ads campaigns to drive relevant traffic and increase conversions.-Tracked and analyzed campaign performance using Google Analytics, preparing reports to present to the management team.-Collaborated with the content team to develop engaging and SEO-friendly content for websites and social media channels.-Assisted in web development and app development tasks as part of a senior team member, particularly overseeing the hosting department using Hostinger and deploying apps on Play Store. Show less

• Wordpress Developer

  • Dec 2020 - Feb 2021

  Design and develop WordPress websites, themes, and plugins, adhering to best practices and client specifications.Customize existing WordPress themes and templates to meet unique design and functionality requirements.Ensure website responsiveness, optimal performance, and compatibility across different browsers and devices.Implement and maintain website security measures, including regular updates and backups.Integrate third-party plugins and APIs to enhance website functionality and user experience.Troubleshoot and debug issues related to WordPress websites, themes, and plugins, ensuring a smooth user experience.Collaborate with designers and content creators to bring their vision to life and provide technical insights.Optimize website code and performance to improve loading times and overall site speed.Stay informed about the latest WordPress trends, updates, and technologies, incorporating them into projects as appropriate.Assist in website migration, domain setup, and hosting configuration when required. Show less