Experience

Brandwise
• United States
• Advertising Services
• 1 - 100 Employee
• Consulting Partner at Brandwise

  • Aug 2022 - Present


Geocell - ჯეოსელი

• Georgia
• Telecommunications
• 100 - 200 Employee

• Marketing Communications Manager

  • Mar 2008 - 2020

  As the manager of the MarCom department, I was responsible for a wide range of duties including planning, monitoring, and analyzing advertising campaigns. I also developed and implemented branding strategies, planned and monitored the MarCom budget, and supported PR and social media activities through branding efforts. Additionally, I monitored brand guidelines and organized branding activities for TV projects or events sponsored by Geocell. Other responsibilities included preparing performance appraisals for subordinates, delivering development plans for staff members, and participating in the development and implementation of overall commercial strategies, plans, and tactics. Show less


Georgian Institute of Public Affairs (GIPA)
• Georgia
• Higher Education
• 1 - 100 Employee
• Visiting Lecturer

  • 2017 - 2017


Scanagri Georgia Swedish Dairy Consulting Company

• MARKETING EXPERT

  • May 2002 - Dec 2007

  • Coordinating and analyzing market surveys • Searching for new sales opportunities in the FMCG market for locally produced milk and dairy products • Assisting companies in determining their market position based on currently available data • Delivering marketing training to farmers • Creating TV and radio commercials. • Coordinating and analyzing market surveys • Searching for new sales opportunities in the FMCG market for locally produced milk and dairy products • Assisting companies in determining their market position based on currently available data • Delivering marketing training to farmers • Creating TV and radio commercials.



CERMA-Center of Reconstruction and Management Assistance

• Business Consultant

  • 2000 - 2002

  • Collecting and analyzing data on customer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand. Drafting business plans, developing, implementing, and evaluating. Participating in negotiations with customers. Completing thorough evaluations of competitors, including pricing, sales histories, and marketing methods. • Collecting and analyzing data on customer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand. Drafting business plans, developing, implementing, and evaluating. Participating in negotiations with customers. Completing thorough evaluations of competitors, including pricing, sales histories, and marketing methods.



Cartu Group

• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Consultant

  • 1997 - 2000

  Developing marketing strategies for client organisations Conducting market surveys Creating marketing collateral and branded messaging for diverse marketing needs Enhancing marketing success by recommending tactical adjustments and updates based on current industry trends Managing complex projects involving strategic, highly technical, and large-budget marketing plans Developing marketing strategies for client organisations Conducting market surveys Creating marketing collateral and branded messaging for diverse marketing needs Enhancing marketing success by recommending tactical adjustments and updates based on current industry trends Managing complex projects involving strategic, highly technical, and large-budget marketing plans