Experience

Woodward Academy

• United States
• Primary and Secondary Education
• 400 - 500 Employee

• Vice President for Enrollment Management

  • Oct 2017 - Present

  Lead the Academy's admissions, financial aid, marketing, and communications efforts to optimize the student body while generating net revenue for financial sustainability. Responsible for sharing the Woodward story with all audiences, including prospective families, current families, alumni, and friends of the school, using all available channels including the Academy’s website, the Woodward magazine, media relations, advertising, and social media. Direct a highly skilled team dedicated to ensuring an exceptional experience through every step of a family's journey—including inquiry, application, admission, retention, graduation, and beyond. Recipient of the Enrollment Management Association's Rising Star Award, honoring educators with 10 years or less experience who have distinguished themselves and/or their schools in the field of enrollment management. Show less

• Vice President for Strategic Marketing and Communications

  • Feb 2016 - Sep 2017

  Responsible for Academy-wide marketing and communications efforts in support of school's mission and vision. Oversee the strategy for website design, campus wayfinding, media relations, Woodward magazine, collateral material in support of the Academy, internal and external communications, advertising, digital marketing, social media, and more. Collaborate across schools, departments, and functions to ensure consistency of messaging and branding.

• Director of Strategic Marketing and Communications

  • Aug 2014 - Jan 2016

  Direct Academy-wide marketing and communications efforts. Lead the department in setting the strategy for website design, campus wayfinding, media relations, Woodward magazine, collateral material in support of the Academy, internal and external communications, advertising, digital marketing, social media, and more.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Senior Manager

  • Jun 1995 - Jan 1999

  Provided strategic and marketing consulting services for Fortune 500 firms. Provided strategic and marketing consulting services for Fortune 500 firms.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Project Manager, New Products Division

  • Sep 1993 - Jun 1995

  Managed the development and commercialization of new products across worldwide test markets.

• Assistant Brand Manager for Coca-Cola Classic

  • Jun 1992 - Sep 1993

  Oversaw the project management for the "Always" campaign, from strategy development to execution.



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Key Account Manager

  • Jul 1990 - Jul 1992

  Designed and implemented marketing programs to manage accounts receivable portfolios up to $170 million for Fortune 500 retail clients. Designed and implemented marketing programs to manage accounts receivable portfolios up to $170 million for Fortune 500 retail clients.



MEDIMARKETING.IT

• Italy
• Marketing and Advertising

• Director of Marketing

  • Jun 1987 - Jun 1988

  Directed all sales, marketing, and public relations activities and served as the editor for the company newsletter. Directed all sales, marketing, and public relations activities and served as the editor for the company newsletter.