Experience

Pentik Oy

• Finland
• Design
• 1 - 100 Employee

• Head of Global Sales | Member of the Management Board

  • Mar 2022 - Present

  In my current position, I carry P/L responsibility for the Company’s global B2B sales. My main duties are restructuring the distribution network in Finland based on the renewed Brand strategy, creating Go-to-Market strategies for expansion into international markets and building a multi-channel distribution network. Additionally, I'm responsible for the Company’s licensing partnerships. With my team I have developed the B2B sales process for a more systematic approach and for improved… Show more In my current position, I carry P/L responsibility for the Company’s global B2B sales. My main duties are restructuring the distribution network in Finland based on the renewed Brand strategy, creating Go-to-Market strategies for expansion into international markets and building a multi-channel distribution network. Additionally, I'm responsible for the Company’s licensing partnerships. With my team I have developed the B2B sales process for a more systematic approach and for improved efficiency in collaborating with the existing customers and in entering into new partnerships. As a member of the Management Board I have been working on developing cross-functional business processes and participated closely in renewing the Company and Brand strategies, as well as creating new concepts. Show less



Marimekko

• Retail Apparel and Fashion
• 300 - 400 Employee

• Head of Japan Market Area

  • Oct 2020 - Sep 2021

  After the execution of Market Area based organizational change, I carried P/L responsibility for the Company's second biggest and strategically important market, Japan, operated by the Japanese partner. My responsibilities included building market strategies and action plans, management of the strategic partnership, distribution agreement and B2B sales, partner omnichannel business support and development, as well as market expansion based on the Company strategies. At the time, the number of… Show more After the execution of Market Area based organizational change, I carried P/L responsibility for the Company's second biggest and strategically important market, Japan, operated by the Japanese partner. My responsibilities included building market strategies and action plans, management of the strategic partnership, distribution agreement and B2B sales, partner omnichannel business support and development, as well as market expansion based on the Company strategies. At the time, the number of Marimekko stores in Japan was approx. 40, in addition to which, online store and wholesale operated by the Japanese partner.

• Head of Global Partner Sales

  • Mar 2016 - Oct 2020

  After large-scale organizational change made, I acted as a Head of Global Partner Sales, with P/L responsibility for the strategically important partner markets especially focused on Asia (Japan, Hong Kong, China, South Korea, Taiwan, Singapore, Thailand), U.A.E. and partner retail in Finland. My responsibilities included building market strategies and action plans for each market, management of the partnerships, distribution agreements and B2B sales, partner business support and development… Show more After large-scale organizational change made, I acted as a Head of Global Partner Sales, with P/L responsibility for the strategically important partner markets especially focused on Asia (Japan, Hong Kong, China, South Korea, Taiwan, Singapore, Thailand), U.A.E. and partner retail in Finland. My responsibilities included building market strategies and action plans for each market, management of the partnerships, distribution agreements and B2B sales, partner business support and development, as well as market expansions based on the Company strategies. At the time, the number of partner stores was approx. 70 stores in total.

• Chief Product Officer (CPO) | Member of the Management Board

  • Feb 2008 - Mar 2016

  As a CPO, I was responsible for the product management in Fashion, Bags & Accessories, and Home categories for global markets. I carried an overall responsibility for merchandising, sourcing and pricing strategies, purchasing operations and own production facilities, product development, global licensing, and corporate responsibility related operations. During these years we also executed several cross-functional business development projects to accelerate global growth and to improve… Show more As a CPO, I was responsible for the product management in Fashion, Bags & Accessories, and Home categories for global markets. I carried an overall responsibility for merchandising, sourcing and pricing strategies, purchasing operations and own production facilities, product development, global licensing, and corporate responsibility related operations. During these years we also executed several cross-functional business development projects to accelerate global growth and to improve profitability. Additionally, duties included collaboration with global sales teams and partners to ensure market knowledge and consumer focus in building the collections.



Fashion Trade Union (current Fashion Finland)

• Member of the Board

  • Apr 2012 - Nov 2017



Finnish Strategic Management Society

• Member of the Board

  • Jan 2014 - Nov 2016



Artek

• Finland
• Retail Furniture and Home Furnishings
• 1 - 100 Employee

• Store Manager

  • Jan 2007 - Feb 2008

  In this role I carried P/L responsibility for Artek Flagship Store in Helsinki. I was responsible for the development of sales operations with internationally acclaimed design products for improved profitability. Active hands-on team lead. Project management of sales exhibitions and events for consumers and design communities.



Stockmann

• Finland
• Retail
• 700 & Above Employee

• Purchasing Manager | Department Store Division | International Operations

  • Oct 2004 - Dec 2006

  My responsibilities as a Purchasing Manager at Stockmann Department Store Division’s International Operations included P/L responsibility for Home, Kids' and Young Fashion categories in Russia, Estonia, and Latvia. I carried the responsibility for merchandising management, supplier relations and partnerships, new business and campaign development, inventory management and space planning of the Department Stores together with the store design team for improved profitability.

• Purchasing Manager | Member of the Management Board | Oy Hobby Hall Ab

  • Oct 2002 - Sep 2004

  Mail Order | B2C eCommerce As a Member of the Management Board and in the role of Purchasing Manager, I had P/L responsibility for Hobby Hall Group's merchandising and purchasing operations in all market areas. Responsibilities included development of profitability analysis and project management for a significant reduction of inventory levels for improved profitability and stopping the company's loss-making operations as a measure in preparation for the Sale of Business, based on Stockmann… Show more Mail Order | B2C eCommerce As a Member of the Management Board and in the role of Purchasing Manager, I had P/L responsibility for Hobby Hall Group's merchandising and purchasing operations in all market areas. Responsibilities included development of profitability analysis and project management for a significant reduction of inventory levels for improved profitability and stopping the company's loss-making operations as a measure in preparation for the Sale of Business, based on Stockmann Corporation Strategy.



Stockmann Oyj Abp/Z-Fashion Finland Oy

• Store Chain Manager | ZARA

  • Oct 2000 - Sep 2002

  As a Store Chain Manager, I had P/L responsibility for the Stockmann subsidiary Z-Fashion Finland Oy. I was responsible for starting up of the new business operations and setting up ZARA stores in Finland. I had an overall responsibility for the store operations, inventory management and execution of the ZARA concept, as well as for the relationship with the Spanish licensor INDITEX. Before starting the business operations, the personal training program included a 3-month pre-launch training in… Show more As a Store Chain Manager, I had P/L responsibility for the Stockmann subsidiary Z-Fashion Finland Oy. I was responsible for starting up of the new business operations and setting up ZARA stores in Finland. I had an overall responsibility for the store operations, inventory management and execution of the ZARA concept, as well as for the relationship with the Spanish licensor INDITEX. Before starting the business operations, the personal training program included a 3-month pre-launch training in Spain. Show less



Stockmann

• Finland
• Retail
• 700 & Above Employee

• Product Manager | Assortment Manager | Oy Hobby Hall Ab

  • Jan 1995 - Sep 2000

  Mail Order | B2C eCommerce While working as a Product Manager, my responsibilities included category management, product and assortment development for large scale business volumes, sourcing and supplier relationships, pricing, and inventory management. When the Company invested in eCommerce operations, I moved to a new role of Assortment Manager in which I participated in the development of the new, strategically important eCom business in addition to the category management related duties.



Pukeva Oy

• Store Manager | Buyer | PR

  • Jun 1990 - Aug 1993

  In the beginning of my employment at Pukeva, I was working as a Store Manager with P/L responsibility for fashion store operations. Later, I worked as a Buyer carrying the responsibility for the product development, assortment planning, category and inventory management, sourcing, and supplier relationships. In this role I created a new young fashion concept and redesigned the operations of the department stores’ young fashion departments. Additionally, I acted as a substitute of a maternity… Show more In the beginning of my employment at Pukeva, I was working as a Store Manager with P/L responsibility for fashion store operations. Later, I worked as a Buyer carrying the responsibility for the product development, assortment planning, category and inventory management, sourcing, and supplier relationships. In this role I created a new young fashion concept and redesigned the operations of the department stores’ young fashion departments. Additionally, I acted as a substitute of a maternity leave handling the Company's press relations. Show less



Seppälä Oy

• Product Manager

  • May 1987 - Jun 1990

  In the position of Product Manager, my main responsibilities included category and inventory management, sourcing and supplier relationships, pricing, and product development in collaboration with the design team. Category and inventory management also contained assortment planning for the fashion store chain and product related measures to develop the retail sales.