Nihitha Alicherry

Senior Product Manager at 82°E
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • English Native or bilingual proficiency
  • Malayalam Full professional proficiency
  • Hindi Full professional proficiency

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Experience

    • India
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Senior Product Manager
      • Dec 2022 - Present

    • India
    • Non-profit Organizations
    • 500 - 600 Employee
    • Mentor
      • Sep 2022 - Present

      FEA (Freedom Employability Academy) is a non-profit organisation that offers a free one-year intensive coaching program and mentorship to students from low-income backgrounds in Delhi and neighbouring cities. I am part of the Mentorship program where I directly work with the students to help them understand the different career paths available to them, how to go about choosing one and what they need to do to get there. FEA (Freedom Employability Academy) is a non-profit organisation that offers a free one-year intensive coaching program and mentorship to students from low-income backgrounds in Delhi and neighbouring cities. I am part of the Mentorship program where I directly work with the students to help them understand the different career paths available to them, how to go about choosing one and what they need to do to get there.

    • India
    • Manufacturing
    • 1 - 100 Employee
    • Senior Category Manager
      • Jun 2022 - Nov 2022

    • Category Manager
      • Apr 2021 - Jul 2022

      - P&L owner of two sub-categories (PMS & Intimate Hygiene), which include 5+ products.- Managed 8 different teams (30+ members) to achieve business milestones & ensure steady growth m-o-m- Was the key program manager for 7 product launches, including a complete relaunch of the hero product across all online channels.

    • Marketing Manager
      • Jan 2018 - Apr 2021

      - Part of the founding team, employee #4- Brand custodian; Lead social media marketing, content strategy and branding initiatives- Built all social media channels of the brand and surpassed all competitors on Instagram (w.r.t. engagement and followers) within 6 months- Improved company’s growth and presence via various activities including Email Marketing, Influencer Marketing, B2B initiatives and community building- Worked towards positioning Nua as an expert in feminine care space and the go-to brand for women in India

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Assistant Account Executive
      • Aug 2016 - Aug 2017

      - Was part of the Corporate Team servicing clients such as Bosch, Tesco, Shell and various other projects. - Was actively creating content for Bosch Corporate, Tesco Retail, Bosch Automotive Aftermarket and GE’s employee engagement program. - Successfully executed multiple PR activities to boost the clients’ reputation amongst media and influencers. - Was part of the Corporate Team servicing clients such as Bosch, Tesco, Shell and various other projects. - Was actively creating content for Bosch Corporate, Tesco Retail, Bosch Automotive Aftermarket and GE’s employee engagement program. - Successfully executed multiple PR activities to boost the clients’ reputation amongst media and influencers.

    • Hungary
    • Media Production
    • 1 - 100 Employee
    • Editorial Intern
      • May 2015 - Jun 2015

      - Was a writer and editor for Femina Karnataka supplement, Femina South main issue and Femina Online. - Was part of a team refurbishing the website through new ideas and stories, which has improved the website traffic. - Was a writer and editor for Femina Karnataka supplement, Femina South main issue and Femina Online. - Was part of a team refurbishing the website through new ideas and stories, which has improved the website traffic.

    • United Arab Emirates
    • Newspaper Publishing
    • 500 - 600 Employee
    • Intern
      • Dec 2013 - Dec 2013

      - Was given the opportunity to cover multiple press conferences and share byline with senior reporters. - Was actively helping the Web Dept launch their online ‘Guides’ section through research and content generation. Currently, the website has over 9 million visits per month. - Was given the opportunity to cover multiple press conferences and share byline with senior reporters. - Was actively helping the Web Dept launch their online ‘Guides’ section through research and content generation. Currently, the website has over 9 million visits per month.

Education

  • Erasmus University Rotterdam
    Exchange Student, Communication and Media Studies
    2016 - 2016
  • Manipal Academy of Higher Education
    Bachelor of Arts - BA, Journalism and Communication
    2013 - 2016
  • Kendriya Vidyalaya
    2004 - 2012
  • International Indian School Dammam
    2001 - 2003

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