Experience

U.S. Wheat Associates

• United States
• International Trade and Development
• 1 - 100 Employee

• Marketing Consultant

  • Dec 2017 - Present

• Communication and Marketing Specialist

  • Aug 2012 - Nov 2022

  • Monitor/supervise the schedule and timing of events that are listed in any contracts between USW and any advertising agencies and/or electronic website designers or other vendors for the Quality Seal project in Egypt.• Evaluate costs of work under contract and seek outside offers when necessary.• Maintain accurate records on inspections and any corresponding wheat/flour analysis results required in agreements with BP's.• Monitor the business practices and integrity of the advertising agency and other vendors used for the campaign in Egypt.• Arrange, supervise and monitor all in-store promotions and exhibitions and PR events direct with vendors.• Collect and maintain records on all markets, such as production, consumption and imports, in the region.• Organize and insure that actions are taken and progress is underway for all formal evaluations required for activity plans requiring evaluations.• Help create and initiate draft reports for activity evaluations, success stories, and magazine and new articles.• Develop an annual Quality Seal marketing plan for Egypt, with creative campaign ideas.• Escort teams of wheat quality specialists, production managers, millers and buyers to attend courses at the Wheat Marketing Center and/or Northern Crop Institute.• Arrange, supervise and monitor market tests and studies in Egypt and East Africa that are related to the QS program directly with vendors.• Administer and monitor electronic media marketing; such as QS community website, Facebook page and electronic newsletters or newsflashes. • Develop and supervise the designs, editing and printing of all USW/Cairo printed materials such as posters, ads, booklets, flyers, banners and brochures.• Supervise and manage translations of all printed material into Arabic and Turkish languages, when required. • Assist in developing the decoration stands of USW booths and exhibitions display in the region.

• Special Project Specialist

  • Jan 2004 - Aug 2012

  In general, the job requires continuous monitoring of changes and new developments in the market relative to advertising, public relations, promotional productions, and market research sectors. The Special Projects Specialist would be working on USW's promotions and advertising of the American Wheat Quality Seal (QS) as well as market information, data collection and reporting relative to wheat trade in the region. On occasions, this employee would be required to assist in the UES planning and preparation; seminars, conferences, trade teams and other USW activities.