Nigel Rodrigues
Assistant Marketing Manager at Amity University Dubai- Claim this Profile
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English -
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Hindi Native or bilingual proficiency
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Arabic Elementary proficiency
Topline Score
Bio
Credentials
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Digital Marketing
Digital Marketing InstituteSep, 2018- Nov, 2024
Experience
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Amity University Dubai
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United Arab Emirates
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Education Administration Programs
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200 - 300 Employee
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Assistant Marketing Manager
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Sep 2015 - Present
Brands: Amity University Dubai, Amity International School, Amity Early Learning Centre, Amity School Dubai, Amity Private School Sharjah. Drove the strategy for successful launch for 5 entities in the UAE Brand restructuring and marketing for Amity University Dubai’s new campus Boosted admissions growth year on year for the university at a steady 25% through high performing digital campaigns Improved web presence through SEO, successfully increasing web traffic by 15 % Develop Brand Identities for new schools and preschools in the UAE Managing digital media and social media marketing. Creating engaging content on Social Media, increased followers by 70 % Responsible for content updates on University and School Websites Plan and Spearhead Creative designing in liaison with the creative agency for multiple channels and entities to ensure timely delivery of campaigns. Sponsorship and Promotions for international and local events in the UAE Planning and tracking Annual marketing budgets, including allocating budgets for media buying across entities of Amity Middle East in the UAE. Show less
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Promotions Executive
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Jun 2012 - Aug 2015
•Maintaining a log of all promotional items. •Responsible for all on ground activation and on site branding •Being proactive and doing a minimum of 2 tie ups a month per station. •Maintaining an events calendar for respective stations. •Responsible for creating a database of all event organizers and promoters for(events that have happened, event promoter and sponsors) •Administration and paperwork for all promotions, barters etc. •Attendance at all events related to the station • “Competition Mapping” – essential to be aware of competition and their events calendar. •Be aware and responsible to generate as much PR for the presenters, shows as well and Brand by using in house and external publications. Show less
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Education
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2018 - 2018
Digital Marketing Institute
Digital Marketing, Digital -
2008 - 2011
Manipal University , Dubai
Bachelor of Business Administration (BBA), Marketing -
1996 - 2007
The Indian High School, Dubai
Commerce, Mathematics
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