Head of marketing

• Feb 2022 - Present

Docent-onderzoeker

• Sep 2021 - Present

2021/2022 - Market researcher (Marklinq) & teacher - Personal development skills - Thesis supervisor - Study coaching 2022/2023 - Market researcher (Marklinq) & teacher - Webanalytics teacher - Thesis supervisor - Study coaching - Examination board - Admission board 2021/2022 - Market researcher (Marklinq) & teacher - Personal development skills - Thesis supervisor - Study coaching 2022/2023 - Market researcher (Marklinq) & teacher - Webanalytics teacher - Thesis supervisor - Study coaching - Examination board - Admission board

Online Marketing Consultant

• Oct 2020 - Sep 2021

Digital Marketing Consultant

• Jul 2018 - Oct 2020

Responsible for all online marketing activities. • Create and manage digital content across multiple channels (Instagram, Facebook, LinkedIn and the own website). Think about writing online blogs and creating content for the newsletter. • Manage the internal communication between the consultants from different locations to write up-to-date news on the website. • Developing content to optimize and iteratively improve the marketing outcomes across the website and social media channels. Responsible for all online marketing activities. • Create and manage digital content across multiple channels (Instagram, Facebook, LinkedIn and the own website). Think about writing online blogs and creating content for the newsletter. • Manage the internal communication between the consultants from different locations to write up-to-date news on the website. • Developing content to optimize and iteratively improve the marketing outcomes across the website and social media channels.

Online marketeer

• Jul 2019 - Sep 2019

Responsible for: • Look and feel of the website • Providing customer insights based on customer data • Brand awareness Responsible for: • Look and feel of the website • Providing customer insights based on customer data • Brand awareness

Brand Advocate

• Nov 2015 - Aug 2018

Responsible for different brand campaigns. The main goal is to serve the client the best service. • Promoter of a brand. Think about sampling and product demonstrations in the supermarket. Give the customer information about the brand and let them taste the product. In the end, create customer satisfaction with the company’s products. Responsible for different brand campaigns. The main goal is to serve the client the best service. • Promoter of a brand. Think about sampling and product demonstrations in the supermarket. Give the customer information about the brand and let them taste the product. In the end, create customer satisfaction with the company’s products.

Intern Marketing

• Feb 2018 - Jul 2018

Derkshoes is a healthcare institution for elderly people. The company is the pioneer in the healthcare in the municipality Drenthe. The institution wanted to expand to a wider region. For my final thesis, I did a marketing research in which extent this goal is possible. I used qualitatively interviews with current clients and decisionmakers (director, financial department, and managers) in order to get insights in the achievability of this goal on strategic-, tactic-, and operational level. The thesis is rewarded with an 8! Show less

Online Marketing Consultant

• May 2017 - Aug 2017

After doing a school project for the bakery, I got the opportunity to work as an online marketing consultant. Responsible for the online marketing activities across multiple channels (online and offline). Creating content and online social campaigns. Moreover, made a marketing plan for the company and helped with the start-up of their online app; • Writing business-, marketing-, and communication plan • Creating content on the app • Experience with SEO & Google AdWords After doing a school project for the bakery, I got the opportunity to work as an online marketing consultant. Responsible for the online marketing activities across multiple channels (online and offline). Creating content and online social campaigns. Moreover, made a marketing plan for the company and helped with the start-up of their online app; • Writing business-, marketing-, and communication plan • Creating content on the app • Experience with SEO & Google AdWords

Intern Marketing Lonely Planet

• Feb 2016 - Jul 2016

As a marketing intern I was responsible for three magazines: Lonely Planet, Noorderland, and Nautique Magazine. During my internship Lonely Planet was given a new look and therefore, needed a new strategy. I was responsible for the online marketing strategy. I wrote a marketing plan and was in charge of the content that will be posted on the online channels. In addition, I supported the team with creative development by compiling the shopping pages in the three magazines, knowing the target group was essential. I have gained experience with Indesign. Show less