Experience

Traffic Family

• Technology, Information and Media
• 1 - 100 Employee

• Co-Founder

  • Feb 2022 - Present

  The Traffic Family is an affiliate / media company that helps people discover and decide products that fit them. We manage and acquire affiliate websites and grow them by x2-10 in commissions. We do this by using our data, affiliate and SEO insights to find websites with an enormous growth potential. The Traffic Family is an affiliate / media company that helps people discover and decide products that fit them. We manage and acquire affiliate websites and grow them by x2-10 in commissions. We do this by using our data, affiliate and SEO insights to find websites with an enormous growth potential.



Slaapwijsheid

• Wellness and Fitness Services

• Oprichter

  • Aug 2019 - Present

  Slaapwijsheid is dé site waar je alles vindt om de kwaliteit van je slaap te verbeteren en 's ochtends energiek op te staan. We bieden praktische en wetenschappelijk bewezen oplossingen voor betere nachten slaap. Slaapwijsheid’s missie is om advies te geven over alles wat zich in jouw slaapkamer zou kunnen bevinden. We willen jou helpen met het kiezen van de juiste producten. De ‘wijsheid’ van staat centraal bij Slaapwijsheid, wij geven je graag gratis en professioneel advies als kennisspeler op het gebied van slaap. Jouw slaap is voor ons van fundamenteel belang. Zo ook de kwaliteit van onze reviews. Show less



NielsZee.com

• Advertising Services

• Growth Freelancer / Interim Head of Growth / Speaker

  • Jun 2019 - Feb 2022

  I help B2B SaaS and Marketplace companies with an emphasis on SEO with their growth strategy and execution with >5 years of experience in growing startups into scaleups. My thoughts have been shared at big conferences (G2 Reach, TNW, Product UP Conference), known companies (KPN & Growth Tribe), universities (Erasmus Universiteit, HvA, Fontys, HAS) and have been appeared on the biggest Dutch marketing blogs (Frankwatching.nl, Marketingfacts.nl & imu.nl). I also speak on podcasts and meetups. Show less



Plyable

• United Kingdom
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Interim Head of Marketing

  • Sep 2021 - Dec 2021

  Deciding and executing on the: - Marketing strategy - Channel strategy - Go to market strategy - Future marketing team structure Deciding and executing on the: - Marketing strategy - Channel strategy - Go to market strategy - Future marketing team structure



Studocu | Studeersnel.nl

• Netherlands
• E-learning
• 100 - 200 Employee

• Growth Manager

  • Jul 2020 - Jul 2021

  StuDocu is a platform where 12 million students a month share and consume their study resources. I initiate and manage the implementation of StuDocu’s overall growth strategies towards becoming the leading player in our space. By creatively and independently looking for opportunities in data, I optimize KPIs across the business. Using my entrepreneurial, no-nonsense approach I uncover new growth levers in SEO, product, marketing or our operations. StuDocu is a platform where 12 million students a month share and consume their study resources. I initiate and manage the implementation of StuDocu’s overall growth strategies towards becoming the leading player in our space. By creatively and independently looking for opportunities in data, I optimize KPIs across the business. Using my entrepreneurial, no-nonsense approach I uncover new growth levers in SEO, product, marketing or our operations.



Hubs

• Netherlands
• Industrial Machinery Manufacturing
• 200 - 300 Employee

• Growth Marketer

  • Oct 2019 - Jun 2020

  Results achieved: - Automated 6 SDR's jobs via email automation and lead scoring in Hubspot (in just 1 week). - +53% 6-figure growth in new customer revenue in my region (in 3 months). - Channel tested Facebook, LinkedIn, Supplier portals, Display, Quora & podcasts. - I've set the growth strategy for the Benelux and Nordics region. - Spent around €10,000 a month on SEA and SEO (linkbuilding) Results achieved: - Automated 6 SDR's jobs via email automation and lead scoring in Hubspot (in just 1 week). - +53% 6-figure growth in new customer revenue in my region (in 3 months). - Channel tested Facebook, LinkedIn, Supplier portals, Display, Quora & podcasts. - I've set the growth strategy for the Benelux and Nordics region. - Spent around €10,000 a month on SEA and SEO (linkbuilding)



Eyecons

• Netherlands
• Spectator Sports
• 1 - 100 Employee

• Growth Marketer

  • Oct 2018 - Oct 2019

  As a Growth Hacker I use data analysis, creative online marketing and product management skills to make Eyecons' new streaming platform a success. I do this by testing, testing, testing, testing and ... testing again to discover exactly what works and what does not work for the end user. Eyecons is the media, marketing and fan data exploitation platform for the Dutch sports. We are a joint venture of sports marketing agency House of Sports and sports producer Southfields and we want to maximize the return on sports with expertise, supplemented with smart technology. Eyecons' mission is to become the sport's largest (sports) exploitation platform. Show less



SMIDIT Online Marketing Bureau

• Advertising Services

• Online Marketing Consultant + Sales

  • Apr 2018 - Oct 2018

  SMIDIT focuses exclusively on growth for companies. We always look at the "big picture" to determine the most effective next step. We do this through Online Marketing and Data analysis. We have done a lot in the past in Web Development, which means that we can tell with experience how converting websites work. Working with focus & results We offer you an approach in which we only focus on the result of your organization. We remain flexible and constantly look back at what has worked. Every organization is different and every time it is a new case. We believe in a tailor-made approach for your target group. The only constant is a precise focus on measurable goals. We focus on one or two objectives. Not more visitors, but more relevant visitors Our goal is to bring in paying visitors. This makes it really useful to get higher in Google. We do this by adapting in this knowledge domain full of continuous developments, but also by staying sober. By continuing to do what actually works and what we have learned from more than ten years of experience. Show less



Springest

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Content, Search Engine Optimization & Business Development

  • Feb 2017 - Apr 2018

  Springest is your website for finding new learning opportunities. At Springest.nl there are already 38.000 trainings offered by 3.000 different companies! Every month we have around 300.000 unique visitors. My role is to provide value and happiness to all our partners, so we can grow together and make people learn more and more! Furthermore, I also help with scalable SEO solutions so Springest will be Google’s best friend in the search rankings. Springest is your website for finding new learning opportunities. At Springest.nl there are already 38.000 trainings offered by 3.000 different companies! Every month we have around 300.000 unique visitors. My role is to provide value and happiness to all our partners, so we can grow together and make people learn more and more! Furthermore, I also help with scalable SEO solutions so Springest will be Google’s best friend in the search rankings.



RockBoost | Leading Growth Hacking Agency

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Growth Hacker / Digital Marketer

  • Sep 2016 - Jan 2017

  Growth hacking is a new concept straight from Silicon Valley. A Growth Hacker is a creative marketer, product manager and data analyst all together. Finding the most effective and efficient way to grow a business is the goal. Growth is achieved by experimentation across marketing channels, constant attention to product (re)development and an unending focus on building and engaging a company’s user base. Most importantly, every decision a growth hacker makes is based on data. A growth hacker knows how and what to measure. They use analytics, landing pages and A/B testing to understand their target customers’ habits and behavior. They test everything, iterating and optimizing until they find the most effective solutions with the most potential for growth. They don’t make assumptions. Instead, they are obsessed with data. Show less