Experience

KINC

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Jun 2021 - Present

  Management and creative development of European culture marketing and entertainment campaigns. Creative lead for the agency's content projects, including social-first content tailored for Instagram Reels and TikTok. My personal accounts/clients include USC Fashion, New Era Europe, Timberland Europe, Brooklyn Brewery UK, and the Piaggio Group (Vespa, Moto Guzzi, Aprilia, Piaggio) whilst supporting the wider KINC team with my culture/music & sports expertise.

• Account Manager

  • Dec 2019 - Jun 2021

  Management and creative development of European culture marketing and entertainment campaigns. My personal accounts/clients include New Era Europe, Timberland Europe, Brooklyn Brewery UK, Nopinz and the Piaggio Group (Vespa, Moto Guzzi, Aprilia, Piaggio) whilst supporting the wider KINC team with my culture/music & sports expertise.

• Senior Account Executive

  • Jun 2018 - Dec 2019

  KINC is a Communications Agency that excels at Unlocking New Audiences. I am involved in developing music marketing strategies for New Era and Timberland among others.



Freelance

• London, United Kingdom

• Music, event, marketing and PR professional

  • Feb 2018 - Present

  Clients: Haven Surf Cowboy Bikes Diesel L'Oréal Armani Exchange Rampage Festival Playout Clients: Haven Surf Cowboy Bikes Diesel L'Oréal Armani Exchange Rampage Festival Playout



Hero Support

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Volunteering as Partnerships & Marketing Communications Mgr

  • Apr 2020 - Jun 2020

  NHS Hero Support - a pop-up emergency PPE service run by volunteers – is delivering crowdfunded and donated PPE to frontline staff, setting up supply chains, and developing new ways to help health teams across the UK tackle the transmission of COVID-19. Proudly working in partnership with ‘The Doctors’ Association’ as their official PPE partner alongside ‘Let’s beat COVID-19’. I'm helping the NHS Hero Support team to come up with creative ways of spreading their message, raising awareness and closing beneficial partnerships with brands, companies, and ambassadors. Next to being the creative lead, I'm also co-leading the PR strategy and execution. We've managed to secure BBC News, ITV News and Financial Times among others, which made a massive impact in fundraising and awareness for the charity.



PLAYOUT!

• Belgium
• Public Relations and Communications Services

• Music Manager / PR responsible

  • Jun 2012 - Feb 2018

  • Assistant manager and/or leading communication responsible for artists like: Arsenal, Charlotte De Cock, Compuphonic, Hannelore Knuts, Marques Toliver, Moonlight Matters and VRWRK• Initiate international and local exploitation and promotion of artists• Develop creative visions for the long-term future of a diverse roster of artists• Create and follow-up communication strategies with labels (radio plugging and written press)• Co-ordinate and oversee communication campaigns for unsigned artists in person• Setting up single premieres with national and international media • Responsible for copywriting and mailing out artist’s newsletters• Responsible for artists’ social media campaigns • Assistant tour manager and leading press manager for Playout’s artists during festival season• Communicate with brands, media, journalists, bookers, venues and all music related people on a daily basis

• Key PR, event & marketing manager

  • Jun 2012 - Feb 2018

  • Key account for PR & event clients such as: MTV, Red Bull, Corona, Diesel, Eastpak, Converse, Quiksilver, Essentiel Antwerp, Baloji x Komono, Alice Gallery, Laundry Day Festival, Nicolas Karakatsanis, Nicolas Provost, …• Initiate, plan and oversee entire (inter)national PR campaigns • Successfully work to strict timelines on multiple priority projects at a time • Manage all aspects public relations and communication from concept to completion. This includes creation and/or coordination of communication tools (biographies, photo shoots, video shoots, EPK’s…) • Develop strategic PR campaigns for the long term future with immediate results• Write sharp press calls and communicate these with a tailor-made approach to media• Set up influencer and blogger campaigns • Organise and lead events, both big productions and tailor-made press events• Translate (international) event briefings into customized event productions • Invent brand activation and guerrilla marketing campaigns for brands such as Corona, Diesel, Red Bull• Scouting and contacting the best locations, suppliers, catering partners and designers to meet the clients’ needs• Communicate with brands, media, journalists, influencers and all lifestyle related people on a daily basis



PLAYOUT!

• Belgium
• Public Relations and Communications Services

• Intern Office Manager

  • Jan 2012 - Mar 2012

  Assisted event productions and music campaigns, wrote press calls, created brand activations and organized store openings. Assisted event productions and music campaigns, wrote press calls, created brand activations and organized store openings.



United Brands

• Spectator Sports
• 1 - 100 Employee

• Shop-assistant

  • Nov 2010 - Mar 2012

  Student job - Selling skis and snowboards Student job - Selling skis and snowboards