Experience

Kärcher Danmark

• Denmark
• Retail Office Equipment
• 1 - 100 Employee

• Managing Director & board member

  • Feb 2023 - Present



Hisense Europe

• Slovenia
• Manufacturing
• 300 - 400 Employee

• Managing Director - Nordics

  • Jun 2019 - Present

  Gorenje Group Nordic A/S is part of Hisense International selling a wide range of MDA, SDA and CE products. We have a Multi-brand strategy with 4 brands; Gorenje – value for money, ASKO – Scandinavian premium brand, UPO – local Finnish brand and Hisense – a global technology brand of Chinese origin). We work with retailers and online partners in electronic retail, kitchen retail as well as direct and indirect project sales in construction business. Responsibility: Nordics (All brands), 97 FTEs The business has grown from 78 m Eur in 2018 to 135 m Eur in 2021, where the Nordics was also the fastest growing subsidary in Hisense Europe. Show less



STIGA

• Italy
• Consumer Goods
• 500 - 600 Employee

• Managing Director & board member

  • Jul 2014 - May 2019

  Leader of the subsidary and member of the board. STIGA is a leading manucfacturer of products for residential gardening. The Danish subsidary is leading the transition from petrol to battery powered garden machines. Leader of the subsidary and member of the board. STIGA is a leading manucfacturer of products for residential gardening. The Danish subsidary is leading the transition from petrol to battery powered garden machines.



Nestlé Nespresso SA

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Country Manager at Nestlé Nespresso S.A.

  • Oct 2008 - Jun 2014

  Leader of the danish branch and member of the Nordic management team, chairman of the Nordic commercial committee. Delivering the ultimative coffee experience. Sales & marketing of machines, coffee capsules and accessories. Omni-channel sales; e-commerce on internet & mobile, boutiques, trade and customer relationship centre, Market business strategy, Operations plan and forecast, managing P&L, exclusive club services, reporting. Increased the business by 840% in 5 years. Managed 7 direct reports and totally 40 FTEs and 129 part timers. Show less



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Country Manager, B2B

  • Jul 2005 - Sep 2008

  Responsible for B2B Sales & marketing in Denmark within Consumer electronics. The department was organised in a Nordic/Baltic cluster and sold computer monitors, large display solutions for digital signage, professional TV and digital photo frames. Main tasks: Sales to distributors, resellers and private and public businesses Acquired and retained monitor customers such as Arla, Mærsk, Alm. Brand, Region H & M, Fona, Coop & Dansk supermarked. 33% growth in large display solutions, doubled professional TV, 363% growth in digital photo frames Show less



Dyson

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Managing Director & board member

  • Mar 2000 - Apr 2005

  I have established the company on the Nordic market. Established the office, logistics, service, IT and local HR policies. Main task: Strategy, business plans, people development, negotiations and sales to key accounts, marketing & PR. Profitable after 18 months of selling, 10% market share (3rd best in the world), fastest growing subsidiary in 2002. I have established the company on the Nordic market. Established the office, logistics, service, IT and local HR policies. Main task: Strategy, business plans, people development, negotiations and sales to key accounts, marketing & PR. Profitable after 18 months of selling, 10% market share (3rd best in the world), fastest growing subsidiary in 2002.



Panasonic North America

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Sales Manager, Consumer Division

  • Jan 1999 - Mar 2000

  Sales of brown goods, white goods, small domestic appliances & music instruments. Field sales management, Key account management, CRM, leadership of Panasonic/Technics center chain Sales of brown goods, white goods, small domestic appliances & music instruments. Field sales management, Key account management, CRM, leadership of Panasonic/Technics center chain



Panasonic

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Sales & Marketing Manager

  • Mar 1997 - Jan 1999

  Area of responsibility: Sales & marketing of small domestic appliances and music instrumentsMain task: Sales management, marketing, pricing, P&L, contact to manufacturing in Wales, Spain & Japan, negotiations and sales to key accounts.Received and EPICA award for the best commercial in Europe. Grew market share from 0 to 3,5% on shavers. Expanded Kitchin schools to national coverage and grew market shares from 22% to 29% on Microwave owens.

• Product Manager

  • Mar 1996 - Feb 1997

  Sales & marketing of Technics musical instruments and Panasonic professional audio equipmentFirst direct report experience

• Sales- & Marketing coordinator

  • Mar 1995 - Feb 1996

  Sales & marketing of Technics Musical Instruments & Panasonic profesional audio.Salesman of the year with 30% sales increase.

• Sales & Marketing consultant

  • Jan 1994 - Feb 1995

  Sales & marketing of Technics Musical Instruments.Increased distribution from 20 to 55 retailersSalesman of the year with 25% sales increase



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Student Worker

  • Sep 1989 - Dec 1993

  Part time studen worker in the IBM Nordic distribution center Part time studen worker in the IBM Nordic distribution center



Q8 Danmark A/S

• Denmark
• Oil and Gas
• 200 - 300 Employee

• Sales Assistant

  • Aug 1987 - Aug 1988

  Sales assistant in Autria A/S. The company was a wholeseller supplying Q8 stations Sales assistant in Autria A/S. The company was a wholeseller supplying Q8 stations