Algemeen Directeur

• Dec 2022 - Present

Ecommerce Manager

• Sep 2022 - Dec 2022

Founder & Co-Owner

• Sep 2020 - Present

PadelPatron is one of the first Dutch webshops in the Padel industry, selling Padel rackets, balls, bags and other padel sport equipment from more than 10 brands. At PadelPatron you'll find anything you need for a perfect game! PadelPatron is one of the first Dutch webshops in the Padel industry, selling Padel rackets, balls, bags and other padel sport equipment from more than 10 brands. At PadelPatron you'll find anything you need for a perfect game!

Team Lead Online Marketing

• Oct 2018 - Jul 2022

As Team Lead Online Marketing I'm managing the Online Marketing team (10 fte) of kleertjes.com. In this role I'm responsible for all Online Marketing activities, such as:- E-mail Marketing/ CRM- SEA & Google Shopping- SEO (Search Engine Optimization)- Affiliate Marketing- Online video- Social Advertising- Retargeting (Criteo)- Comparison websites (vergelijk.nl, beslist.nl, marktplaats.nl etc)- International Marketplaces (Amazon.de, Amazon.fr, Amazon.co.uk, Real.de, Spartoo.fr, Cdiscount.fr)- CRO & Visual MerchandiseIt is my job to coach and empower the teammembers. Together we come up with new initiatives to achieve our goals and realize expected growth.About kleertjes.com:kleertjes.com is the largest kids fashion e-commerce retailer in the Netherlands, sending more than 1mln packages a year and attracting more than 15m unique users per year. Show less

Senior E-mail Marketeer

• Apr 2016 - Sep 2018

In this role at kleertjes.com I'm responsible for all E-mail Marketing & CRM activities.Responsible for: - E-mail Marketing Strategy- All E-mail Marketing campaigns (commercial and service)- E-mail Marketing budget & target- Database, CRM and deliverability management- Running reports to monitor and optimize key traffic and revenue metricsCurrently working on:- Project lead: Marketing & Communications (Mirakl Marketplace)- Set-up of multiple Fresh Relevance (Real Time Marketing Hub) triggered based campaigns - Personalization & Marketing Automation Extensive experience with Google Analytics (Premium), Clang, Fresh Relevance, CloseAlert, Dreamweaver, Opt-in Monster, PushCrew, Jira, Monday, Trello, Slack, Litmus, Excel.About kleertjes.com:kleertjes.com is the largest kids fashion e-commerce retailer in the Netherlands, sending more than 600k packages a year and attracting more than 10m unique users per year. Show less

Freelance E-mail Marketing Specialist

• Apr 2020 - Sep 2021

In this role it was my job to give advise to the e-mail & CRM team of Loavies on a freelance basis. I worked on the following initiatives: - Delivered an Email Marketing audit - Implemented Fresh Relevance Real Time Marketing Hub together with the team - Set-up new and improved existing triggered based flows In this role it was my job to give advise to the e-mail & CRM team of Loavies on a freelance basis. I worked on the following initiatives: - Delivered an Email Marketing audit - Implemented Fresh Relevance Real Time Marketing Hub together with the team - Set-up new and improved existing triggered based flows

Freelance E-mail Marketing Specialist

• Feb 2018 - Mar 2021

On a Freelance basis I'm currently responsible for the following activities: - A-Z set up of weekly newsletters in 7 languages (Campaign Monitor) - Long term E-mail Marketing and CRM Strategy - Customer Base Management - E-mail Marketing Deliverabilty - Set-up and implementation of tagging structure and custom reports in Google Analytics - Give advice to owner and team members about all types of e-mail marketing related questions - Set-up all commercial event and data driven automated campaigns, such as Abandoned Booking E-mail, Abandoned Search E-mail, in collaboration with development team About EasyTerra: EasyTerra, based in Leeuwarden, The Netherlands, is an online car rental comparison company. It was founded in 2005 to introduce transparency to the online car rental market. The platform is now available in more thant 10 languages and works with numerous suppliers at more than 7000 pick-up locations worldwide. On annual basis more than 120.000 customers book their rental cars on the EasyTerra platform. Recently EasyTerra acquired carrentals.co.uk to grow to 150.000 yearly bookings. Show less

Co Founder & Manager Marketing

• Sep 2015 - Dec 2020

In this role i'm responsible for all marketing and website activities. In this role i'm responsible for all marketing and website activities.

Freelance E-mail Marketing Specialist 💌

• Jan 2016 - Dec 2016

On a Freelance basis I worked on the following activities: - Set-up all commercial event and data driven automated campaigns - Set-up and implementation of tagging structure and custom reports - Set-up and running AB-test regarding content and sending times - Give advice to management about all types of e-mail marketing related questions Extensive experience with Google Analytics Premium and Optivo Broadmail. About Relatieplanet.nl: Relatieplanet.nl is one of the largest dutch dating platforms attracting more than 85.000 users on a monthly basis. Relatieplanet.nl is part of Telegraaf Media Group. Show less

E-mail Marketeer

• Nov 2014 - Apr 2016

In this role at wehkamp I'm part of the Email Marketing team (5 professionals). Our goal is 1:1 communication with 2 million customers at the right time on the right device. Currently working on/ responsible for: - Conversion Rate Optimization / AB-testing - Implement and optimize Date & Event Driven Automated Campaigns - Implementation of Google Analytics Premium for E-mail Marketing - Run reports and prepare analyses to monitor and optimize key traffic and revenue metrics - Define and generate targetgroups for 50+ campaigns on a daily basis - Responsible for personalization within E-mail Marketing - Project ''Online Marketing Data Engine'' (Individual frequency cap and delivery time) - Responsible for all E-mail Marketing activities of wehkamp.com (Belgium Market) - A-Z commercial campaigns of product groups Men Fashion, Sport & Leisure and Baby Extensive experience with Google Analytics (Premium), IBM CoreMetrics, Salesforce Marketing Cloud (ExactTarget, Journey Builder, Automation Studio). About wehkamp.nl: Wehkamp is the largest e-commerce retailer in the Netherlands, selling more than 17 million products a year and attracting about 350,000 unique customers daily (>122m/year). Show less

CRM & Conversion Marketeer

• Jan 2012 - Oct 2014

As CRM & Conversion Marketeer I’m responsible for all database, emailmarketing and CRO activities for: Bizztravel wintersport, Ferio vakanties, Beachmasters jongerenreizen and Skistuds. One of my goals is to communicate in the best possible way with existing customers. Based on data and needs of guests I’m driven to increase retention and loyalty. In addition I’m always working on new upsell campaigns to optimize customer lifetime value. Finally, commercial email campaigns are being used to convert our newsletter subscribers to new customers.CRM:• Responsible for the sales targets of the email marketing channel• Responsible for all upsell campaigns/activities• Establish, implement and develop the database marketing channel • Management of databases• Business analysis for marketing, yield and contracting purposesCRO:• To Identify leaks and opportunities based on data and analysis• Establish defined tests using persuasion techniques• A/B and Multivariate testing with VWO (Visual Website Optimizer) testing tool• Goals: to increase conversion rate and improve user experiencesProjects I’ve worked on:- Creating a customer database- Creating a new ratings & reviews tool- Implementation of Google Maps and Maps navigation on our websites- Implementation of ESP Clang- Building Data Driven Email Campaigns- Realize a new checkout funnel in conjunction with Concept7- Creating a fully automated ‘’product availability’’ alert- Management of Bizztravel Sneeuwhoogte App- Training 3rd year internsBizztravel is a dynamic and leading online company in the Dutch travel industry. We create our own products and sell them directly to consumers through our websites. Online direct selling to consumers is currently very successful and ensures that more and more people will experience a fantastic holiday by travelling with Bizztravel.BIZZ.COM Travel Group consists of:www.bizztravel.nlwww.ferio.nlwww.beachmasters.nlwww.skistuds.nl Show less

Junior Online Marketeer

• Jul 2011 - Jan 2012

Responsible for email marketing. Besides email marketing I used to help various sr. marketers in basically all online marketing activities such as affiliate, SEA, SEO, Bannering, Retargeting and Ad Hoc promotional campaigns.

Trainee Marketing & Sales

• Feb 2011 - Jul 2011

Traineeship Online Marketing (Allround: SEO, SEA, Affiliate, Display, Dagacties, Email, Database)

Chat Operator Real Estate (Bijbaan studie)

• Feb 2009 - Jan 2012

Web1on1 is the #1 online chat contact center in the dutch Real Estate and Automitive market. I used to work here during my study as an online chat operator. Hoe koopt de consument een nieuwe woning of auto? Via internet! Zoeken doe je online en daar moet je dus zijn, als je huizen, auto’s of vakanties wilt verkopen. En dat is precies wat wij doen. Web1on1 is het eerste Live Chat contact center van Nederland. Voor makelaars en autodealers begroeten wij al hun websitebezoekers pro-actief en vragen wij hen of wij ze kunnen helpen met het vinden van de juiste informatie. Met Live Chat ondersteun je de consument bij het zoeken en vinden, kiezen en beslissen. Show less

Triple M Honours Program

• Sep 2011 - Dec 2011

As part of the Triple M (Moving Marketing Management) Program at the Hanze University of Applied Sciences I worked in a research team of four 4th year honors students. We did research in the clothing-, multimedia- and automotive markets to reveal the shifting from offline to online business to consumer sales and benchmarked the tension and consequences between these markets. Coaching was provided by e-commerce specialist Erik van der Veen of TRES Internet Heerenveen. As part of the Triple M (Moving Marketing Management) Program at the Hanze University of Applied Sciences I worked in a research team of four 4th year honors students. We did research in the clothing-, multimedia- and automotive markets to reveal the shifting from offline to online business to consumer sales and benchmarked the tension and consequences between these markets. Coaching was provided by e-commerce specialist Erik van der Veen of TRES Internet Heerenveen.