Nidhi Murali
Digital Associate at MEDIA x WOMEN- Claim this Profile
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Bio
Experience
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MEDIA x WOMEN
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Digital Associate
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Oct 2022 - Present
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Camron
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Intern
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Jun 2023 - Aug 2023
- Formulated comprehensive media strategies tailored to diverse luxury, decor, fashion, and design clients to enhance their brand presence and reach. - Reached 5.5 million accounts within a span of 10 weeks through a blend of paid and organic social campaigns by collaborating with 75+ influencers while closely working with European counterparts to drive traffic to Finnish brand, Marimekko . - Successfully launched a social media campaign for Design Miami/Basel 2023, a prestigious luxury design fair (Following- 251,000) by identifying and collaborating with influencers and promoting partners such as Google and Audi. - Drove significant engagement growth for various luxury and decor brands by providing social strategy and meticulously planned content calendars, tracked social media coverage, conducted audits, and generated reports based on coverage for multiple clients. - Completed a seminar focused on the importance of Threads for brands, while continually staying abreast of emerging trends and capabilities across the social media landscape. - Reported to executives in both London and New York, including organizing and documenting meeting notes and action items. Show less
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Digital Intern
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Aug 2021 - Nov 2021
• Developed and executed a comprehensive social strategy for the magazine, managing its social media platforms with substantial followings, including Instagram (1.2 million followers), Facebook (3 million followers), and Twitter (600,000 followers). • Increased Instagram following by 100,000 followers within 3 months, expanding reach to 23.8 million accounts and driving engagement up by an impressive 43.2%. Consistently shared 3165 posts and 849 stories to maintain an active online presence. • Spearheaded research efforts into emerging markets and formulated pitches targeting new audiences, resulting in a noteworthy 31% increase in engagement on Instagram within the entertainment section. • Forged valuable partnerships with advertising teams from renowned luxury and lifestyle brands, including H&M, Grazia, Longines, and L'Oréal. Collaborated on promoting their advertisements across social media platforms and executed successful influencer collaborations. Show less
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The Times Of India
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India
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Media Production
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700 & Above Employee
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Editorial Intern
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Apr 2019 - May 2019
- Conducted comprehensive reporting on a diverse range of topics encompassing education, social issues, health, politics, lifestyle, and more. - Played an active role in covering national bypoll elections, attending crucial press conferences throughout the city to provide timely and accurate news coverage. - Delved into the national examination results of 2019, conducting interviews with students and parents to gain insights into the study habits of high-achieving secondary school students, offering valuable perspectives on their success. Show less
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The Bohemian House
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1 - 100 Employee
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Media Intern
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Nov 2018 - Feb 2019
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Education
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The New School
MS Media Management (STEM Designated), 4.0 -
Jain (Deemed-to-be University)
Bachelor of Arts - BA, Journalism and Mass Communication