Nidhi Bhasin
Founder at Bizwize Consulting- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Bio
K Ramakrishnan
Nidhi is a bundle of energy. I credit myself for giving her the perfect epithet - the pocket dynamite. She is infectious in enthusiasm and energy. My first lessons in digital marketing were from her. She has the unique ability to think different consistently over years. She has strong points of view and has convincing and articulate arguments in favour of that. That said she is also open to change when confronted with a convincing logic opposing her view. She has the right amounts of conviction, quirkiness and conformity to be a great fit into any team. She played a major role in paving the digital path for brand ccd and providing a sound base to build upon. She saw the brand through a growth from a few thousands to over 3 million in social media without substantial budgets. Apart from digital, she actively engaged herself in the brand discussions and decisions. In short, she is a great asset.
Balaji Balasubramanian
Nidhi is one of the most curious minds I have met. She built the Digital marketing & technology initiatives at CCD from scratch and saw it reach its summit...awards, international citations, case studies in business schools, you name it. And how many people can boast of achieving this feat such as this in less than three years? True to the word she really was a rockstar of the team. When I first met her I was an unfamiliar (chose the most dignified & mild word I know!)...but she was kind and patient in helping me add a dimension to my knowledge in Brand Marketing. Her passion defines her work (and everything else she does). Any team she is a part of, she wud not just actively contribute but also aggressively grow with it.
K Ramakrishnan
Nidhi is a bundle of energy. I credit myself for giving her the perfect epithet - the pocket dynamite. She is infectious in enthusiasm and energy. My first lessons in digital marketing were from her. She has the unique ability to think different consistently over years. She has strong points of view and has convincing and articulate arguments in favour of that. That said she is also open to change when confronted with a convincing logic opposing her view. She has the right amounts of conviction, quirkiness and conformity to be a great fit into any team. She played a major role in paving the digital path for brand ccd and providing a sound base to build upon. She saw the brand through a growth from a few thousands to over 3 million in social media without substantial budgets. Apart from digital, she actively engaged herself in the brand discussions and decisions. In short, she is a great asset.
Balaji Balasubramanian
Nidhi is one of the most curious minds I have met. She built the Digital marketing & technology initiatives at CCD from scratch and saw it reach its summit...awards, international citations, case studies in business schools, you name it. And how many people can boast of achieving this feat such as this in less than three years? True to the word she really was a rockstar of the team. When I first met her I was an unfamiliar (chose the most dignified & mild word I know!)...but she was kind and patient in helping me add a dimension to my knowledge in Brand Marketing. Her passion defines her work (and everything else she does). Any team she is a part of, she wud not just actively contribute but also aggressively grow with it.
K Ramakrishnan
Nidhi is a bundle of energy. I credit myself for giving her the perfect epithet - the pocket dynamite. She is infectious in enthusiasm and energy. My first lessons in digital marketing were from her. She has the unique ability to think different consistently over years. She has strong points of view and has convincing and articulate arguments in favour of that. That said she is also open to change when confronted with a convincing logic opposing her view. She has the right amounts of conviction, quirkiness and conformity to be a great fit into any team. She played a major role in paving the digital path for brand ccd and providing a sound base to build upon. She saw the brand through a growth from a few thousands to over 3 million in social media without substantial budgets. Apart from digital, she actively engaged herself in the brand discussions and decisions. In short, she is a great asset.
Balaji Balasubramanian
Nidhi is one of the most curious minds I have met. She built the Digital marketing & technology initiatives at CCD from scratch and saw it reach its summit...awards, international citations, case studies in business schools, you name it. And how many people can boast of achieving this feat such as this in less than three years? True to the word she really was a rockstar of the team. When I first met her I was an unfamiliar (chose the most dignified & mild word I know!)...but she was kind and patient in helping me add a dimension to my knowledge in Brand Marketing. Her passion defines her work (and everything else she does). Any team she is a part of, she wud not just actively contribute but also aggressively grow with it.
K Ramakrishnan
Nidhi is a bundle of energy. I credit myself for giving her the perfect epithet - the pocket dynamite. She is infectious in enthusiasm and energy. My first lessons in digital marketing were from her. She has the unique ability to think different consistently over years. She has strong points of view and has convincing and articulate arguments in favour of that. That said she is also open to change when confronted with a convincing logic opposing her view. She has the right amounts of conviction, quirkiness and conformity to be a great fit into any team. She played a major role in paving the digital path for brand ccd and providing a sound base to build upon. She saw the brand through a growth from a few thousands to over 3 million in social media without substantial budgets. Apart from digital, she actively engaged herself in the brand discussions and decisions. In short, she is a great asset.
Balaji Balasubramanian
Nidhi is one of the most curious minds I have met. She built the Digital marketing & technology initiatives at CCD from scratch and saw it reach its summit...awards, international citations, case studies in business schools, you name it. And how many people can boast of achieving this feat such as this in less than three years? True to the word she really was a rockstar of the team. When I first met her I was an unfamiliar (chose the most dignified & mild word I know!)...but she was kind and patient in helping me add a dimension to my knowledge in Brand Marketing. Her passion defines her work (and everything else she does). Any team she is a part of, she wud not just actively contribute but also aggressively grow with it.
Credentials
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Value Creation and Leadership - By Prof. Massimo Massa
VCCircleApr, 2021- Sep, 2024 -
PowerMBA
ThePowerMBAJun, 2020- Sep, 2024 -
Coach For Life Level I Leadership Coach
OD AlternativesSep, 2017- Sep, 2024 -
Building Your Leadership Skills
HEC ParisNov, 2015- Sep, 2024 -
Amazon Sponsored Products Ninja
AmazonSep, 2018- Sep, 2024
Experience
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Bizwize Consulting
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India
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Business Consulting and Services
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1 - 100 Employee
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Founder
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Aug 2017 - Present
A digital first consulting company focused on bringing real business results through growth marketing, business, finance and leadership consulting. As the head of marketing practice, I work with enterprises and startups to drive exponential business results through data driven marketing, growth experiments, sales funnel optimization and by building a stellar analytical marketing team that delivers on point. A digital first consulting company focused on bringing real business results through growth marketing, business, finance and leadership consulting. As the head of marketing practice, I work with enterprises and startups to drive exponential business results through data driven marketing, growth experiments, sales funnel optimization and by building a stellar analytical marketing team that delivers on point.
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Melorra
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India
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Retail Luxury Goods and Jewelry
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100 - 200 Employee
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Vice President - Marketing
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Aug 2016 - Jul 2017
Melorra.com is a contemporary gold and diamond jewellry brand focusing on International trend inspired jewelry. As the Vice President - Marketing, my role included building and leading the overall marketing function, generate revenue for the brand via the native melorra platform and other marketplaces and formulate and implement the brand strategy. Melorra.com is a contemporary gold and diamond jewellry brand focusing on International trend inspired jewelry. As the Vice President - Marketing, my role included building and leading the overall marketing function, generate revenue for the brand via the native melorra platform and other marketplaces and formulate and implement the brand strategy.
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Flipkart
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India
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Technology, Information and Internet
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700 & Above Employee
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Associate Director - Mobile Marketing and Growth
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Nov 2014 - Aug 2016
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TVS Motor Company
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India
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Motor Vehicle Manufacturing
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700 & Above Employee
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Head - Digital Initiatives
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Nov 2013 - Oct 2014
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Cafe Coffee Day
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India
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Retail
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700 & Above Employee
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National Head - Digital Marketing
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Nov 2009 - Nov 2013
I'm responsible for steering the digital marketing Initiatives at Cafe Coffee Day. This includes Online Marketing and Mobile Marketing for brand Cafe Coffee Day, Coffee Day Xpress and Coffee Day International. Additionally, I also handle creation and management of various digital properties in the physical cafes, such as in-store wi-fi, bluetooth, online radio and digital display network. I'm responsible for steering the digital marketing Initiatives at Cafe Coffee Day. This includes Online Marketing and Mobile Marketing for brand Cafe Coffee Day, Coffee Day Xpress and Coffee Day International. Additionally, I also handle creation and management of various digital properties in the physical cafes, such as in-store wi-fi, bluetooth, online radio and digital display network.
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Google
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United States
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Software Development
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700 & Above Employee
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Senior Sales Associate
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Jan 2006 - Apr 2009
Online Sales and Operations, Email Support and Account Optimization Online Sales and Operations, Email Support and Account Optimization
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YouTube
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Higher Education
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100 - 200 Employee
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Abuse and Safety Associate, YouTube
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Feb 2007 - Jan 2009
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Specialist -- User Operations
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2008 - 2009
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Assistant Director
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Jun 2005 - Dec 2005
- Worked on 'Miilee' a prime time show on STAR PLUS. - Worked on 'Miilee' a prime time show on STAR PLUS.
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Education
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Guru Gobind Singh Indraprastha University
Bachelor of Journalism and Mass Communication, Television Production, Journalism (Print, Radio and Online) -
Cambridge School Srinivaspuri