Experience

New Zealand School of Food and Wine

• New Zealand
• Higher Education
• 1 - 100 Employee

• Marketing Administrator

  • Jun 2019 - Present

  1. To promote and market education products of the NZSFW: - Full time NZQA programmes - Part time NZQA programmes 2. Market research to identify potential student base and the characteristics of the target group to assist with the development of a marketing policy/program; 3. Develop, implement and oversee a marketing plan for NZSFW's recruitment of students, including: - Digital marketing campaigns: Facebook, Instagram, Neighbourly, LinkedIn, EventFinda and other relevant platforms tailored to particular markets. - Prepare monthly newsletters with regular news and updates of the school and upcoming courses via Campaign Monitor. - Prepare and update: Print Ads, Brochures and Flyers using InDesign - Website updates with web developer > Silverstripe for New Zealand School of Food and Wine Updates > Airsquare for Event website & Celiahay.com 4. Organise events to attract potential applicants: W&F Celebration, Event Promotion: - Promoting events via Social Media, EventFinda etc. - Preparing promotional material for events: Invites, Menus, Brochures, Handouts & Content for Social Media 5. Preparing content and artwork for industry magazines (i.e. Drinks Biz, Hospitality Business, Viva) and liaising with them; 6. Develop a marketing program for various sectors of the market and attend career events as required. 7. Develop relationships with external industry contacts, such as Career Advisors, Home Economic teachers, Star Coordinators and international student agents. 8. Develop visiting schools programmes, pathways programmes etc to attract potential students. 9. Contribute to discussions with the Director regarding the marketing budget, schedule of marketing throughout the year and possible promotions. 10. To comply with NZQA, TEC requirements for marketing and recruitment of students to NZSFW. Show less



Giapo Ice Cream

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Assistant

  • Oct 2018 - Jun 2019

  • Maintenance and exporting of database files. • Collected information from the Giapo Blog to include in the bi-monthly newsletter. • Covered all recent events & new products in the newsletter prepared using Mail Chimp. • Ensured the format of the newsletter was in line with the branding standards and colour schemes. • Analysis of data after every campaign and reporting it to the manager and work effectively after. • Handled the customer reviews in store and on TripAdvisor & Google My Business. • Curated and posted content for all Social Media handles (Facebook, Instagram, LinkedIn, Twitter, Snapchat, Google My Business, YouTube) • Managed sponsorship event tie-ups for Giapo • E-Voucher Management Show less



HRD Antwerp

• Belgium
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Marketing, PR & Communications

  • Apr 2016 - Feb 2018

  • Organised exhibitions from the registration process to execution. • Handled promotional events, seminars & workshops for HRD Antwerp all over India partnering with a leading jewellery brand in India. • Data analysis for a customer base of 700 clients. • Handled all publication for HRD Antwerp India in magazines, newspapers, web articles etc. • Execution and distribution of all marketing promotional material (Brochures, Post Its, Paper Bags) • Accounted the marketing budget for the year & maintenance of expense sheet for all exhibitions and other promotional events. • Developed monthly newsletters on Campaign Monitor. • Managed posts on Facebook, Instagram, LinkedIn. • Created content for Social Media Graphics, Newsletters & Print Media. • Curated a successful campaign for social media with an Influencer promoting HRD Antwerp Education. Show less



Skyline Indiarecruit Pvt Ltd.

• Recruitment Consultant

  • Sep 2011 - Jan 2016

  • Liaisioning with the client companies. • Drafting the JD of the requirements and circulating among the channels of sourcing such as Job Portals , Placement Consultants, Employee Referral scheme etc. • Framing the job descriptions along with various functional heads. • Procurement of resumes from different sources. • Scanning of resumes as per the job requirements. • Planning and co-ordination of interviews. • Handling the Interview Process. • Negotiation & Fixation of Compensation for the candidates selected for final placement. • Recruitment Statistical Research - Own end to end recruitment process, sourcing methods and all related metrics as in cost per hire, Improvement in Quality of hire , Number of applicants attracted per method, Number of candidates interviewed, Interviewed to acceptance ratio, Process & Compliance and build Talent database ahead of Business Needs. • Business Development. Show less