Experience

Global Healing

• Hospitals and Health Care
• 1 - 100 Employee

• Director of Global Experience

  • Aug 2021 - Present

  Executive member of the Global Healing leadership team, focused on influencing a positive customer and employee experience alike.

• Marketing Director

  • Apr 2018 - Jul 2021

  Oversee all marketing and communications initiatives for the company, as well as creative strategy, product launches, and branding. Position was created after leadership identified the need to establish more effective processes, improve revenue growth, and bring together disparate, siloed teams in support of the company’s goals. Have been critical in creating positive year-over-year revenue growth.

• Creative Manager

  • Dec 2011 - Apr 2018

  Built a creative team and oversaw the development of all creative assets for marketing campaigns. • Transformed perception of creative assets within the company from an expedient to being used as legitimate driver of branding. • Changed social media strategy from passive posting to active community building and storytelling, building rapport with customers and improving brand recognition and reputation. • Provided creative direction for key Amazon account, including creation of… Show more Built a creative team and oversaw the development of all creative assets for marketing campaigns. • Transformed perception of creative assets within the company from an expedient to being used as legitimate driver of branding. • Changed social media strategy from passive posting to active community building and storytelling, building rapport with customers and improving brand recognition and reputation. • Provided creative direction for key Amazon account, including creation of Enhanced Brand Content for all ASINS. • Was responsible for brand redesign in 2015, including a new company logo, label design, and product videos, as well as improving the overall brand aesthetic to be more appealing.

• Graphic Designer

  • Dec 2005 - Dec 2011

  Tasked with creation of all creative marketing materials for company and executing on a design strategy that would be more appealing to customers. • Developed visual identity for all creative/design-related content, including logos, product pages, brochures, videos, product labels, books, advertisements, and tradeshow banners. • Was responsible for brand redesign in 2005, including new company logo and label design, while working to better establish a brand identity that resonated with… Show more Tasked with creation of all creative marketing materials for company and executing on a design strategy that would be more appealing to customers. • Developed visual identity for all creative/design-related content, including logos, product pages, brochures, videos, product labels, books, advertisements, and tradeshow banners. • Was responsible for brand redesign in 2005, including new company logo and label design, while working to better establish a brand identity that resonated with current and prospective customers. • Coordinated events as necessary, including a live seminar for more than 200 people.