Marketing Coordinator

• Nov 2019 - Present

Shopper/Market Expertise. Subject matter expert on projects going through the company. Research and present expertise in consumer behavior and retailer messaging, both physical and digital. Assist in maintaining relationships with service partners in digital marketing, influencers, sampling and more. Campaign Performance Analysis. Gather measurement data and summarize campaigns. Pull insights to make recommendations for more effective campaigns in the future.Project Management. Monitor the delivery of timely proposals, estimates, RFP’s, and invoicing. Ensure adherence to company guidelines on all outgoing materials, including proofreading and polishing design elements. Train new employees on company workflow and ways of working.

Graduate Assistant

• Aug 2019 - Nov 2019

Nonprofit Communication Coordinator

• Jun 2018 - Nov 2019

Web and Media Design. Redesigned company website and constructed branding rules. Created event flyers, service information sheets, and other promotional content including visitors stickers. Social Media Management. Monitored interactions with customers, maintained online presence across all media and planned then executed promotional content for upcoming events. Marketing Strategy. Shadowed and assisted board president to gain insight into planning yearly budgets, building marketing plans and identifying fundraising opportunities.

Graphic Designer

• Jun 2019 - Aug 2019

Social Media Content Creation. Unified branding throughout clients’ online media with profile & cover images, Stories icons and posts that are easily digestible.Infographics, Menus & Flyers. Prioritized information for best interaction with customers. Designed eye-catching infographics for blog, promotional and web content. Created on-brand menus and flyers to convey company offerings as simply as possible.Web Design. Designed easy-to-navigate web pages for development in many sectors.