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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Web Copywriter
      • Nov 2021 - Present

      Philippines Responsible for various content- and copy-related creation. These include: - Creation of website content, with a focus on health topics to help increase reader engagement. These include articles, videos, infographics - Creation of website copy with a specific goal of turning visitors into subscribers - Proofreading of daily newsletter, which is sent out to more than a million subscribers - Editing interview transcripts - Editing work of fellow writers - Revision of… Show more Responsible for various content- and copy-related creation. These include: - Creation of website content, with a focus on health topics to help increase reader engagement. These include articles, videos, infographics - Creation of website copy with a specific goal of turning visitors into subscribers - Proofreading of daily newsletter, which is sent out to more than a million subscribers - Editing interview transcripts - Editing work of fellow writers - Revision of website copy to keep information update - Creation of video content for marketing purposes

    • Web Copywriter
      • May 2016 - Nov 2021

      Makati City

    • Philippines
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Manager
      • Oct 2015 - Apr 2016

      Makati City Joined Dottystyle Creative midway October 2015. The role entails delivering digital products depending on the client's needs such as websites, rich-media HTML5 banners and other development support needed. Here are the main responsibilities of the job: - Creating the Gantt chart of the project - Coordinating with clients for assets and other missing requirements - Reviewing of assets and identifying any roadblocks - Working with clients for any roadblocks encountered in the… Show more Joined Dottystyle Creative midway October 2015. The role entails delivering digital products depending on the client's needs such as websites, rich-media HTML5 banners and other development support needed. Here are the main responsibilities of the job: - Creating the Gantt chart of the project - Coordinating with clients for assets and other missing requirements - Reviewing of assets and identifying any roadblocks - Working with clients for any roadblocks encountered in the project - Monitoring the progress and quality of work of the team before sending off to QA - Double-checking for any bugs that may have been missed by the team - Liaising with clients for any out-of-scope requests that need to be quoted Other responsibilities: - Creating and sending quotes to client for new requests - Coordinating with finance regarding billing of clients when a project is complete - Coordinating with other Project Managers to manage traffic of projects - Writing content for internal projects Show less

    • Philippines
    • Outsourcing/Offshoring
    • 100 - 200 Employee
    • Client Relationship Manager
      • Jan 2015 - Oct 2015

      Pasig City - Maintains relationship with clients to make sure their experience with the company is great - Responsible for bringing in projects to the company - Essentially acting as a salesman, directly adding to the revenue of the company - Responsible for other financially related queries of Clients - Creates the necessary foundation for the project team to start their work - Coordinates with the project team for creating quotes for proposed projects - Gives the Project Manager and… Show more - Maintains relationship with clients to make sure their experience with the company is great - Responsible for bringing in projects to the company - Essentially acting as a salesman, directly adding to the revenue of the company - Responsible for other financially related queries of Clients - Creates the necessary foundation for the project team to start their work - Coordinates with the project team for creating quotes for proposed projects - Gives the Project Manager and project team the go signal to start a new project - Closes the project and coordinates with Finance for billing of Clients - Works with Clients to find out how the company can add value to their business goals

    • Digital Project Manager
      • Oct 2014 - Dec 2014

      Pasig City - Making sure client concerns and inquiries are coordinated to operations team - Serving as main POC for client for the whole project duration - Notifies Client when the project will start and when it will end. Also notifies Client if there are any delays in the project due to unforseen problems - Monitors time spent by operations team on project and informs Client of time left - Reviews proposal for client when project begins - Notifies clients if requests are out-of-scope, and… Show more - Making sure client concerns and inquiries are coordinated to operations team - Serving as main POC for client for the whole project duration - Notifies Client when the project will start and when it will end. Also notifies Client if there are any delays in the project due to unforseen problems - Monitors time spent by operations team on project and informs Client of time left - Reviews proposal for client when project begins - Notifies clients if requests are out-of-scope, and notifies Business Development team if Client wants to open a new project - Coordinates with operations team if there are any clarifications about the project

    • Inbound Marketing Specialist
      • Feb 2014 - Oct 2014

      Pasig City - Main responsibility is lead generation for clients - Responsible for managing the whole inbound marketing campaign, serving as project manager plus account manager for other client concerns - Creates the strategies needed for clients to get the leads they need - Buyer persona creation, content funnel mapping, landing page creation, social media management, SEO and email marketing are the core responsibilities of the inbound marketing specialist - Serves as account/project manager… Show more - Main responsibility is lead generation for clients - Responsible for managing the whole inbound marketing campaign, serving as project manager plus account manager for other client concerns - Creates the strategies needed for clients to get the leads they need - Buyer persona creation, content funnel mapping, landing page creation, social media management, SEO and email marketing are the core responsibilities of the inbound marketing specialist - Serves as account/project manager and provides oversight to the output SEO, social media, and content writing team to make sure it is in line with the approved inbound strategy - Coordinates with different teams to create the content targeted towards the buyer persona - Sets deadlines and makes sure deadlines are met - Served as interim marketing coordinator for Redmako from May-June, performing traditional marketing and PR duties - Coordinates with other departments for requests of clients if it is out of scope, such as brochures, and promotional videos

    • Advertising Services
    • 1 - 100 Employee
    • Web Content Specialist
      • Nov 2011 - Jan 2014

      Makati City - Contacted U.S. based bloggers to feature the services of our company on their website - Created email marketing campaigns to inform new products and promos, as well as growing the social media community - Handled remarketing campaign of company to re-engage past website visitors - Wrote online advertising copy for different advertising platforms such as Google and Adroll - Wrote blog posts for the company blog to increase website traffic - Wrote meta descriptions and optimized… Show more - Contacted U.S. based bloggers to feature the services of our company on their website - Created email marketing campaigns to inform new products and promos, as well as growing the social media community - Handled remarketing campaign of company to re-engage past website visitors - Wrote online advertising copy for different advertising platforms such as Google and Adroll - Wrote blog posts for the company blog to increase website traffic - Wrote meta descriptions and optimized website copy for the company - Wrote product pages for the website to increase customers Show less

    • Writer
      • May 2011 - Sep 2011

      Quezon City - Writing educational articles and essays in English for Korean High School students - Proofreading articles and essays of colleagues - Giving suggestions to colleagues on their work

Education

  • De La Salle University
    Bachelor of Arts (BA), Literature
    2007 - 2010

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