Head of Wealth Management

• Mar 2023 - Present

Head of Customer Experience and Marketing

• Feb 2022 - Mar 2023

Asigned to run both Customer Experience (CX) and Marketing departments, building the Marketing team and strengthening the CX teamAccomplishments• Generated $5 million MXN cost savings by improving the structuring and management of the outbound team, responsible for recovering canceled orders (aprox. 30%)• Increased NPS by 133% ( from -70% to 63%) in six months, through actionable Department Performance Plans, derived from customer insights•Accomplished 4.5 average CSAT on inbound communications, reducing by 4.7x in first response times and 15x resolution time, in four months, by assembling and leading the Customer Support department Show less

Head Of Customer Experience

• Sep 2021 - Feb 2022

Hired to strengthen Meru's relationships with current clients and create solid foundations with new ones.

Co-Founder

• Jun 2020 - Feb 2023

CMO & Cofounder

• Nov 2018 - Jun 2020

• Conceptualized, designed and executed the company’s business strategy, building a multidisciplinary team and launching first t-shirt collection, within 9 months• Led and managed the company’s digital marketing strategy, generating 40% month over month sales growth• Managed the customer experience strategy and customer relationships, by automating the company’s chatbot and CRM, resulting in a 10% week over week subscriber signup• Designed and executed the company’s Instagram strategy, growing 16% organic followers, week over week Show less

Chief Marketing Officer

• Jun 2020 - Sep 2021

Hired to be the CMO of the companyAccomplishments• Designed communication manual, foundation for all communication management• Accounted for 80% of company revenue and acquisition, by developing of tournament functionality through a WordPress site • Saved 70% in operational tasks, by consolidating customer information in a CRM and automating communications • Reduced 60% of CAC in 9 months, through definition and execution of paid ads

Marketing Consultant

• Apr 2020 - Jun 2020

Hired to assess founding team on product launch, customer acquisition and customer experience design

COO & Cofounder

• 2017 - 2019

• Led and managed the engineering team under SCRUM methodology • Designed functional requirements and UX/UI, based on customer's feedback and industry benchmark • Designed and developed the company’s website and implemented CRM • Led and managed the engineering team under SCRUM methodology • Designed functional requirements and UX/UI, based on customer's feedback and industry benchmark • Designed and developed the company’s website and implemented CRM

Product Manager & Cofounder

• Oct 2015 - 2017

• Designed and launched MVP within nine months, by hiring and directing remote team of engineers nationwide • Designed the company's UI/UX according to business' first year goals • Designed and launched MVP within nine months, by hiring and directing remote team of engineers nationwide • Designed the company's UI/UX according to business' first year goals

Project Manager

• 2014 - 2014

• Built a multidisciplinary team, developing an MVP in under three months • Designed and executed the company’s launching strategy, signing over 30 doctors in the first week • Coordinated and conducted weekly metrics reports to founding partners • Built a multidisciplinary team, developing an MVP in under three months • Designed and executed the company’s launching strategy, signing over 30 doctors in the first week • Coordinated and conducted weekly metrics reports to founding partners

CEO & Cofounder

• 2013 - 2014

• Conceptualized business model and designed web app, closing first deals • Successfully led merger between EasyWay Carpooling and two other companies, into Fuímonos • Closed deals with over 20 of Colombia’s largest companies, generating over $150,000. • Designed and implemented Colombia’s first carpool week campaign with Chevrolet, appearing in over 10 mainstream news channels • Conceptualized business model and designed web app, closing first deals • Successfully led merger between EasyWay Carpooling and two other companies, into Fuímonos • Closed deals with over 20 of Colombia’s largest companies, generating over $150,000. • Designed and implemented Colombia’s first carpool week campaign with Chevrolet, appearing in over 10 mainstream news channels

Cofounder

• 2011 - 2013

• Cofounded Colombia's first B2B carpooling company • Official partner of the PEMS Network (Sustainable Mobility Business Network) led by Chevrolet, delivering solutions to cut down on employee's commuting pollution • Promoted Bogotá's first Carpooling Week, having nationwide impact and news coverage. • Cofounded Colombia's first B2B carpooling company • Official partner of the PEMS Network (Sustainable Mobility Business Network) led by Chevrolet, delivering solutions to cut down on employee's commuting pollution • Promoted Bogotá's first Carpooling Week, having nationwide impact and news coverage.