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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2022 - Present

      Remote imagine.io is B2B SaaS startup that has created an easy-to-use 3D content creation platform that empowers furniture, home furnishing accessories, textile manufacturers, and more to create stunning photo realistic 3D content without any engineering or 3D design background. Our cutting-edge real-time 3D graphics technology is built by a team of 3D experts with cloud-based rendering technology all wrapped into an easy-to-use web interface. We help customers create 3D images in minutes instead of… Show more imagine.io is B2B SaaS startup that has created an easy-to-use 3D content creation platform that empowers furniture, home furnishing accessories, textile manufacturers, and more to create stunning photo realistic 3D content without any engineering or 3D design background. Our cutting-edge real-time 3D graphics technology is built by a team of 3D experts with cloud-based rendering technology all wrapped into an easy-to-use web interface. We help customers create 3D images in minutes instead of hours or days compared to studio photography at a fraction of the cost. Our 3D content is proven to drastically save time and money while dramatically improving sales and profits. You can think of us as Canva for 3D. - Save 70% of the costs and 80% of the time creating product images - Get a massive lift on eCommerce conversion rates from 55% to over 500% - Create prototypes faster and get pre-orders before manufacturing - Produce the highest-quality photorealistic 3D images, videos, virtual showrooms, and augmented reality experiences Trusted by over 130+ leading manufacturers and retailers. “We saw product views increase an average of 62% and as high as 350%, leading to an average sales increase of 46% for items using Live Furnish 3D images.” - Justin Bowen, eCommerce Manager, The Great American Home Store Show less

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Brand Communications Manager
      • Jan 2022 - Jul 2022

    • Content Marketing Manager
      • Feb 2020 - Jan 2022

      St Catharines, Ontario, Canada

    • Canada
    • Data Security Software Products
    • 1 - 100 Employee
    • Content and Social Media Marketing Manager
      • Dec 2017 - Feb 2020

      Burlington, Ontario, Canada • Devises strategies to drive online traffic to the company website • Tracks conversion rates and makes improvements to company website • Develops and managing digital marketing campaigns • Utilizes a range of techniques including paid search, SEO and PPC • Oversees and manages the social media strategy for the company • Manages online brand and campaigns to raise brand awareness • Manages the redesign of the company website • Improves the usability, design, content and… Show more • Devises strategies to drive online traffic to the company website • Tracks conversion rates and makes improvements to company website • Develops and managing digital marketing campaigns • Utilizes a range of techniques including paid search, SEO and PPC • Oversees and manages the social media strategy for the company • Manages online brand and campaigns to raise brand awareness • Manages the redesign of the company website • Improves the usability, design, content and conversion of the company website • Responsible for planning and budgetary control of all digital marketing • Evaluates customer research, market conditions and competitor data • Reviews new technologies and keeps the company at the forefront of developments in digital marketing • Develops email marketing campaigns to nurture leads and drive new sales Show less

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Oct 2015 - Dec 2017

      Toronto, Canada Area • Develops and designs digital marketing materials for social media • Manages marketing across social media networks to generate new leads • Creates and formats whitepapers and eBooks for online lead generation • Produces weekly blog content including design of infographics and video blogs (vlogs) • Builds media coalition lists • Drafts engaging, accurate and effective press releases • Serves as the primary point of contact for incoming media calls, including requests for… Show more • Develops and designs digital marketing materials for social media • Manages marketing across social media networks to generate new leads • Creates and formats whitepapers and eBooks for online lead generation • Produces weekly blog content including design of infographics and video blogs (vlogs) • Builds media coalition lists • Drafts engaging, accurate and effective press releases • Serves as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts • Develops key messaging, branding and positioning statements Show less

    • Canada
    • Consumer Services
    • Head of Communications
      • Sep 2013 - May 2014

      Toronto, Canada Area • Oversaw all internal and external communications • Managed marketing, social media and creative team members • Monitored social media channels: Facebook, Tumblr, Twitter, Pinterest, LinkedIn • Built relationships with media and content providers on behalf of the company • Compiled media lists for local, national and international contacts • Wrote and distributed media releases • Scheduled interviews with media and company executives • Maintained brand management through… Show more • Oversaw all internal and external communications • Managed marketing, social media and creative team members • Monitored social media channels: Facebook, Tumblr, Twitter, Pinterest, LinkedIn • Built relationships with media and content providers on behalf of the company • Compiled media lists for local, national and international contacts • Wrote and distributed media releases • Scheduled interviews with media and company executives • Maintained brand management through internal and external communications • Created and executed sales and marketing strategies • Planned social media campaigns • Acquired and managed channel partnerships • Planned and executed company events Show less

Education

  • Western University
    HBA, Media, Information and Technoculture, Minor in Writing
    2006 - 2010
  • Edith Cowan University
    Master of Professional Communications, Public Relations, Advertising, and Applied Communication
    2011 - 2012
  • Seneca College of Applied Arts and Technology
    Post-graduate certificate, Corporate Communications
    2010 - 2011
  • Western University
    Hons. BA, Communication and Media Studies
    2006 - 2010

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