Social Media Marketing Manager

• Oct 2022 - Present

Managing social media marketing for I Corps at JBLM Managing social media marketing for I Corps at JBLM

Social Media and Design

• Oct 2022 - Present

Sales and Marketing Manager

• Nov 2018 - Present

Streamlined and refined sales methods which resulted in distribution sales increase of 30% Conceptualized, planned, developed and coordinated market applicable and exciting events across two states to support brand recognition, sales and involvement.Strongly instructed and led our sales team in assisting with planning and execution of events and conferences with participant attendance ranging from 50 to over 2,000 people. Secured and expanded our bi-state market and saturation while solidifying our name as a craft beer staple in both competitive and underrepresented areas including working with AAFES on multiple military installations. Supervised sales team by organizing weekly, monthly and yearly recaps and projections of accomplishments and expectations.Developed and defended strict budget guidelines for sales and marketing while maximizing the overall impact of time spent. Increased quality of social media presence which resulted in a 25% increase in taproom sales from 2019. Successfully pivoted into a Social Media and Marketing position amid COVID induced distribution halt.Central in brand and product development, and participated in packaging and shipping logistics of our Island Rain Hard Seltzer including international exportation of over 72,000 units of finished product and a 219% increase in brand followers.Monitor all social media platforms, design and plan posts each week and maintain active engagement with customers and followers.Develop and plan our social media and marketing strategy including newsletters, promotions and campaigns across a multitude of platforms.Analyzed and monitored website traffic and responded promptly to all inquiries.Utilized photography and design skills in combination with Canva, Lightroom and other media applications to create stimulating and engaging photos, media marketing material and printed marketing material.

Marketing and Social Media Manager

• Jun 2020 - Sep 2022

Improved social media content and relations, increasing followers by 500% and drove a 90% increase in sales over a 2 year timeline. Responsible for developing products, creating brand awareness as well as creating and curating content, interacting with customers and followers, and expanding avenues for revenue.Analyze and monitor website traffic and act as the first level of escalation to all inquiries. Coordinate, delegate and follow up on all e-commerce purchases. Improved social media content and relations, increasing followers by 500% and drove a 90% increase in sales over a 2 year timeline. Responsible for developing products, creating brand awareness as well as creating and curating content, interacting with customers and followers, and expanding avenues for revenue.Analyze and monitor website traffic and act as the first level of escalation to all inquiries. Coordinate, delegate and follow up on all e-commerce purchases.

Bartender

• Oct 2017 - Oct 2018

Responsible for opening/closing duties and cash handling through all three locations Primarily worked the bar alone and was responsible for handling any and all situations independently and proficiently while providing excellent customer service. Responsible for opening/closing duties and cash handling through all three locations Primarily worked the bar alone and was responsible for handling any and all situations independently and proficiently while providing excellent customer service.

Bartender

• May 2017 - Oct 2017

One of three FOH staff who worked autonomously completing all opening/closing, daily operations and basic inventory.With eighteen drafts all brewed on site, knowledge of all beers, brewing and operations was necessary. One of three FOH staff who worked autonomously completing all opening/closing, daily operations and basic inventory.With eighteen drafts all brewed on site, knowledge of all beers, brewing and operations was necessary.

General Manager

• Mar 2016 - May 2017

Lead and supervised a team of 8-12 including shift managers, bartenders, servers and kitchen staffDuties included staff management, scheduling, regular beer education, money handling, all food, beer and merchandise ordering and inventory, customer relations, and organizing all events and press. Planned and organized several events monthly both independently and through collaborative efforts.Maintained, coordinated, executed and supervised all outdoor activities and games not limited to; road races, bike races, parades, organized sport competitions, installation and maintenance of on site disc golf holes, cornhole tournaments, and outdoor beer festivals.Responsible for contribution to brand development, R&D brewing, account expansion and varied marketing tasks.

Key Account Sales Specialist

• Aug 2016 - Nov 2016

Maintained, grew and nourished high volume and VIP accounts for a boutique wine distributor. Established relationships with new accounts, hosted ownership tastings, events and staff education ensuring top status as an independently owned distribution company. Maintained, grew and nourished high volume and VIP accounts for a boutique wine distributor. Established relationships with new accounts, hosted ownership tastings, events and staff education ensuring top status as an independently owned distribution company.

Promotional Model

• Jun 2010 - Nov 2016

Interacting with potential customers, keeping up professional and interactive customer service skills despite hectic and busy environments and consistently meeting and exceeding sales goals. Responsibilities included confirmation calls to accounts, recaps of events, photography of events, and inventory of all POS. Interacting with potential customers, keeping up professional and interactive customer service skills despite hectic and busy environments and consistently meeting and exceeding sales goals. Responsibilities included confirmation calls to accounts, recaps of events, photography of events, and inventory of all POS.