Nicolette Yeo
General Manager at ProfilePrint - A.I. Digital Food Fingerprint- Claim this Profile
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Topline Score
Bio
May Yip
I met Nicolette when she was a client of Bolt Communications, and was immediately impressed by her high level of focus, energy and creativity. Not one to ever say no to challenges, Nicolette has the maturity and ability to plot out strategies for building the presence of her brand, even with limited resources. She possesses a rare combination of marketing creativity and business acuity - crucial for not just coming up with a viable strategy, but being able to bring ideas into fruition. The ideal client, Nicolette would work together with our agency to develop and execute numerous campaigns — always being hands-on to deliver the best results as a team. An amazing work partner, client, and friend, I will look forward to a chance for our professional journeys to cross paths again.
Dr Angelina Zubac
Nicolette was an outstanding student in every way. She is personable, highly intelligent and an excellent communicator. She submitted assignment work to me at the University of Queensland of the highest standard, demonstrating that she can analyse and solve complex managerial problems creatively and with the future in mind. I recommend Nicolette for these reasons.
May Yip
I met Nicolette when she was a client of Bolt Communications, and was immediately impressed by her high level of focus, energy and creativity. Not one to ever say no to challenges, Nicolette has the maturity and ability to plot out strategies for building the presence of her brand, even with limited resources. She possesses a rare combination of marketing creativity and business acuity - crucial for not just coming up with a viable strategy, but being able to bring ideas into fruition. The ideal client, Nicolette would work together with our agency to develop and execute numerous campaigns — always being hands-on to deliver the best results as a team. An amazing work partner, client, and friend, I will look forward to a chance for our professional journeys to cross paths again.
Dr Angelina Zubac
Nicolette was an outstanding student in every way. She is personable, highly intelligent and an excellent communicator. She submitted assignment work to me at the University of Queensland of the highest standard, demonstrating that she can analyse and solve complex managerial problems creatively and with the future in mind. I recommend Nicolette for these reasons.
May Yip
I met Nicolette when she was a client of Bolt Communications, and was immediately impressed by her high level of focus, energy and creativity. Not one to ever say no to challenges, Nicolette has the maturity and ability to plot out strategies for building the presence of her brand, even with limited resources. She possesses a rare combination of marketing creativity and business acuity - crucial for not just coming up with a viable strategy, but being able to bring ideas into fruition. The ideal client, Nicolette would work together with our agency to develop and execute numerous campaigns — always being hands-on to deliver the best results as a team. An amazing work partner, client, and friend, I will look forward to a chance for our professional journeys to cross paths again.
Dr Angelina Zubac
Nicolette was an outstanding student in every way. She is personable, highly intelligent and an excellent communicator. She submitted assignment work to me at the University of Queensland of the highest standard, demonstrating that she can analyse and solve complex managerial problems creatively and with the future in mind. I recommend Nicolette for these reasons.
May Yip
I met Nicolette when she was a client of Bolt Communications, and was immediately impressed by her high level of focus, energy and creativity. Not one to ever say no to challenges, Nicolette has the maturity and ability to plot out strategies for building the presence of her brand, even with limited resources. She possesses a rare combination of marketing creativity and business acuity - crucial for not just coming up with a viable strategy, but being able to bring ideas into fruition. The ideal client, Nicolette would work together with our agency to develop and execute numerous campaigns — always being hands-on to deliver the best results as a team. An amazing work partner, client, and friend, I will look forward to a chance for our professional journeys to cross paths again.
Dr Angelina Zubac
Nicolette was an outstanding student in every way. She is personable, highly intelligent and an excellent communicator. She submitted assignment work to me at the University of Queensland of the highest standard, demonstrating that she can analyse and solve complex managerial problems creatively and with the future in mind. I recommend Nicolette for these reasons.
Experience
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ProfilePrint - AI-driven Ingredient Quality Platform
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Singapore
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Biotechnology Research
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1 - 100 Employee
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General Manager
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Oct 2020 - Present
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Head of Marketing
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Apr 2018 - Present
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Assistant General Manager
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Jun 2019 - Oct 2020
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Brand Executive
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Aug 2013 - Feb 2016
• Oversaw and strengthened a consistent brand language through key, recognisable visuals; elements and communications• Translated brand identity into brand plans, positioning and go-to-market strategies• Conceptualised and executed brand's marketing plans, including the marketing calendar and budget - including all print and online campaigns, events, public relations, and other creative projects• Developed strategic partnerships with aligned brands through various channels• Managed the brand's various social media platforms, including planning of organic content, execution, and analysis• Oversaw new product development through keen analysis of current trends, from creative brief on product and packaging, to development and marketing
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Project Coordinator
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Jun 2012 - Aug 2013
• Spearheaded revamp of e-commerce website for a jewellery brand under BP de Silva Holdings, including working closely with offshore designers and developers, with a focus on enhancing the online customer experience • Spearheaded revamp of e-commerce website for a jewellery brand under BP de Silva Holdings, including working closely with offshore designers and developers, with a focus on enhancing the online customer experience
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Education
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2016 - 2017
The University of Queensland
Master of Business, Marketing -
2010 - 2012
Singapore Institute of Management
Bachelor of Business Administration (BBA), Business Administration and Management, General
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