Experience

Sakara Life

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing + Innovation Senior Manager

  • Oct 2022 - Present

  New York, New York, United States

• Lifecycle Communications Senior Manager

  • Jul 2021 - Oct 2022

  New York, New York, United States

• Email Marketing Manager

  • Aug 2018 - Jul 2021

  New York, New York •Manage and plan email marketing calendar, aligned with Sakara marketing calendar •Oversee development and deployment of marketing email campaigns, including collaborating with creative team on assets •Analyze performance of email marketing efforts •Oversee client lifecycle email communications to ensure a coordinated approach across client email initiatives •Grow newsletter list size through thoughtful tactics, including sweepstakes initiatives and referral program communications

• Wellness and Subscription Senior Associate

  • Jun 2016 - Jul 2018

  New York, New York •Managed subscription-based accounts, communicating with clients to troubleshoot issues and deliver world-class client service •Performed cohort analysis to identify opportunities for growth and reducing churn rates •Drafted copy for weekly communications to subscriber base in order to drive sales and keep clients abreast of latest information and program enhancements •Managed three employees on the team, coordinating their daily work flow and providing mentoring



Macy's

• 1 - 100 Employee

• Omni Associate Buyer

  • Mar 2016 - Jun 2016

  Men's Furnishings - Accessories & Gifts

• Omni Assistant Buyer

  • Aug 2014 - Mar 2016

  New York, NY Estée Lauder and Multi-Cultural Brands • Creates and analyzes weekly sales reports to track SKU performance and trend changes in the departments, $600 million businesses • Manages open-to-buy and financials for multi-cultural brands • Creates POs for product launches and tracks shipping of all receipts • Manages and approves all advertising vehicles for Estée Lauder and multi-cultural brands

• Assistant Buyer

  • Feb 2013 - Aug 2014

  Recliners & Furniture Accessories • Created and analyzed weekly sales reports to evaluate style performance and key trends within the department, a $43 million business • Partnered with vendors to create SKUs and obtain images of new merchandise for the assortment • Managed price changes and store signs for upcoming sale events • Advertising Coordinator: organized all marketing layouts and planners for entire Big Ticket business

• Assistant Buyer Trainee

  • Nov 2012 - Feb 2013

  New York, NY Executive Development Program: Neo-Luxury Bedding • Created weekly reports tracking the business within Neo-Luxury Bedding, a $49 million business • Analyzed item level data to evaluate style performance and key trends • Utilized company systems, such as Mainframe, Fedsign, and PRICE to maintain business • Input price changes for upcoming events and created corresponding signs to reflect sale items • Compiled marketing and advertising binders for Fall and Spring to assist the… Show more Executive Development Program: Neo-Luxury Bedding • Created weekly reports tracking the business within Neo-Luxury Bedding, a $49 million business • Analyzed item level data to evaluate style performance and key trends • Utilized company systems, such as Mainframe, Fedsign, and PRICE to maintain business • Input price changes for upcoming events and created corresponding signs to reflect sale items • Compiled marketing and advertising binders for Fall and Spring to assist the team in planning • Developed a door-expansion initiative, a 10% growth opportunity, for Bar III Home



Mark Shale

• Apparel & Fashion
• 1 - 100 Employee

• Buying Office Intern

  • Jun 2011 - Aug 2011

  • Assisted backstage with dressing models for fashion show at “Chefs in the City” event • Attended Stylemax tradeshow at the Merchandise Mart and helped edit chosen assortments • Participated in buying meetings in the office and utilized Excel and Mainframe to create order forms • Assembled lookbook for Fall 2011 for each store location to assist sale associates with selling new merchandise • Created database of product information on all vendors for the Fall 2011 season



Bambla Bisutería

• Intern

  • Jan 2011 - May 2011

  Sevilla Area, Spain • Utilized Excel to catalogue clients’ contact information • Contacted potential international clients through email and phone to suggest collaboration • Prepared and assembled clients’ purchase orders • Researched competitors within Spain and the U.S. to develop future business strategies



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Cashier

  • Jun 2007 - Aug 2008

  Oak Brook, IL • Member of the Brass Plum Fashion Board • Facilitated customer transactions and served customers over the telephone • Promoted company products, such as the Nordstrom credit card • Assisted in opening and closing the store