Experience

F.LLI GANCIA

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• • Aug 2009 - Present

  Modern distribution personalized data and performances analysis of the Company (source Nielsen – IRI) and of the major competitors in order to monitor the trend of the range of products (Volume, Value, WD, index promo, price positioning, rotation, etc) identifying strengths and weaknesses of Company’s portfolio.Analysis with commercial development function in order to identify new business opportunities. Cooperation with sales and marketing for definition of commercial and trade marketing plan in agreement with the global marketing strategy.Organization of “below the line” and “visual merchandising” activities, in cooperation with specialized marketing agencies, and related monitoring of results. Development of promotional/gift packs to communicate key brand messages, add value to the consumer and increase the visibility of the products. Increase of extra visibility of product and creation of synergic activity with brand in portfolio. Editing and realization of promotional material, brochures, technical information of the products, sales and brand awareness support.Development of specific projects dedicated to key accounts.P&L responsibility: definition of budget, spending control and monitoring of results From 2012 , after the acquisition of F.lli Gancia by Russian Standard, budget responsibilities for Italian development of Russian Standard Vodka. Define, share and implement specific activities aimed to promote the brand in off and on trade channel, assuring proper sharing and monitoring of quantitative and qualitative results with international Russian Standard team. Show less

• • Jan 2003 - Jul 2009

  Responsible for marketing, research and analysis of trendy/appropriate products to be commercialized, design and packaging (concept of labels, printing supervision, texts and law requirements) and presentation to the sales network.Definition of communication “concept” and management of production of promotional material; planning and organization of events-tasting in the national territory, management of the website, choice and purchase of profiles of potential customers, analysis of customer data base for direct marketing, selection and identification of appropriate suppliers (in terms of service, quality and costs) of gadgets used as sales incentive (promotional gadgets). Competitor analysis, product positioning, sales network support. Show less



Matrix spa

• Wellness and Fitness Services
• 1 - 100 Employee

• Internet Marketing Analyst

  • Apr 2001 - Jan 2003

  Analysis of internet marketing projects for customers such as L'Oreal, Cliccalavoro, Prima Communication, Medici senza Frontiere. In particular cooperation with the design and technological areas for the development of business opportunities according to the customers’ requests: online sales, names collection and creation of Data Base, branding, etc. Analysis of internet marketing projects for customers such as L'Oreal, Cliccalavoro, Prima Communication, Medici senza Frontiere. In particular cooperation with the design and technological areas for the development of business opportunities according to the customers’ requests: online sales, names collection and creation of Data Base, branding, etc.