Performance Director

• Jul 2023 - Present

Lead the planning, execution, and on-going management of campaigns, to achieve a best-in-class approach to performance media and digital channels integrations.As platforms are always changing, as a result it is critical that as a I ensure all clients are progressing in their digital maturity and looking for new opportunities to improve results ( i.e testing roadmap and manage the outcomes; strong opinion leader for and always pushing to think outside the box)

Associate Performance Director

• Dec 2021 - Jun 2023

Responsible for bringing to life the performance media strategy and deliverables across my client patch across a variety of verticals such as: Retail, FMCG, Banking and Finance, B2B & B2C. Managing workflow across my team to ensure all deliverables are met by upskilling and training them.

Digital Paid Manager

• Sep 2019 - Nov 2021

Leading client communications, Paid Media Strategy and Channel Planning across my main client, Specsavers to ensure targets are met. Being proactive in conducting market research across the retail industry and liaising with media partners to ensure best in class approach is applied and new strategies are properly planned and tested. Managing the Paid Media Forecasting for each FY by closely analyzing big sets of data applying hypothesis based on estimated trends from partners (i.e Google / Kinesso / Meta etc.), past performance and industry trends, to ensure new budgets and targets (CPA/ROI) will be achievable and reached.Managing a team of 3by upskilling and training them to achieve their career growth goals but as well by reaching client's business goals. Show less

Digital Solutions Specialist

• Feb 2019 - Sep 2019

Digital Account Manager

• Jan 2018 - Jan 2019

• Planning and buying of display media campaigns (Inc. online display, mobile, video) • Implementing display campaigns and trafficking ( Doubleclick ) • Working closely with my account director. • Planning and implementing social campaigns across different platforms (Facebook/Instagram, Snapchat) and working close with the social media manager • Presentations on campaign recommendations and subsequent results. • Maintaining relations with media owners and meeting regularly to be up to date with the latest updates. • Working on a variety of clients from different industries (education, B2B, B2C, charities) with different KPIs (DR, Brand) • Training new joiners in the department and explaining the media landscape • Managing reports and troubleshooting Show less

Media Planner and Buyer (Senior Exec)

• Feb 2017 - Sep 2017

Publishing Executive

• Jul 2015 - Feb 2017

Digital Operations Executive

• Oct 2014 - Jul 2015

Display Media Account Executive

• Jun 2014 - Sep 2014

• Create and manage campaigns in DMB (DoubleClick) RTB • Updating traffic sheets (working with AdOps team) • Weekly and bi-weekly reporting to the client • Working closely with publishers and keeping track of their performance • Working on briefs and media plans • Responsible for 3rd party ad server/tracker systems • Responsible for account record keeping including insertion orders, vendor invoices, client authorizations and tracking reports. • Create and manage campaigns in DMB (DoubleClick) RTB • Updating traffic sheets (working with AdOps team) • Weekly and bi-weekly reporting to the client • Working closely with publishers and keeping track of their performance • Working on briefs and media plans • Responsible for 3rd party ad server/tracker systems • Responsible for account record keeping including insertion orders, vendor invoices, client authorizations and tracking reports.

Market Coordination Intern (Old Blue Hive)

• Apr 2014 - Jun 2014

• Manage creative approval process between Ford of Europe and markets • Day to day response to market requests • Update regular creative projects/updates • Managing marketing activity planning, troubleshoot • Support Account Manager and Account Executive on a daily basis • Manage creative approval process between Ford of Europe and markets • Day to day response to market requests • Update regular creative projects/updates • Managing marketing activity planning, troubleshoot • Support Account Manager and Account Executive on a daily basis

Social Media Coordinator

• Jun 2013 - Dec 2013

• Handling the Twitter account and engaging with different users • Attending local events on behalf of the magazine • Using different platforms (TweetDeck, Wordpress ) • Using social media platforms ( Facebook, Twitter, Instagram, Pinterest, Youtube) • Planning press releases • Handling the Twitter account and engaging with different users • Attending local events on behalf of the magazine • Using different platforms (TweetDeck, Wordpress ) • Using social media platforms ( Facebook, Twitter, Instagram, Pinterest, Youtube) • Planning press releases

Social Media Intern

• Oct 2011 - Dec 2012

• Handle the social networking sites • Implement social media strategy and techniques to ensure its effectiveness • Monitor trends in social media tools, applications • Manage social media campaigns and day-to-day activities • Handle the social networking sites • Implement social media strategy and techniques to ensure its effectiveness • Monitor trends in social media tools, applications • Manage social media campaigns and day-to-day activities

Junior Account Planner

• Nov 2009 - Sep 2011

--Student project -- Liaising with clients to identify specific business problems and develop ideas Running research groups and brainstorming meetings Using a variety of market and research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviour and perceptions Assisting in all areas of a marketing strategy from the development of different elements to their execution. Gain an understanding of the target audience and business that the research is aimed at. Participate in the creation of advertising and direct/online marketing campaigns. Show less