Head of Marketing / Member of the Executive Board

• Jan 2022 - Present

Head Bucherer Gallery

• Sep 2018 - Apr 2021

- Development and international roll-out of the Bucherer Gallery (new retail concept)- Concept development of global programming (CX) for the Bucherer Gallery incl. F&B- International category management for additional assortment (design accessories and art)

Head Consumer Experience/Trade Marketing

• Apr 2017 - Aug 2018

- Project lead and business development for new category Bucherer CPO (certified pre-owned) - Trade marketing and annual marketing planning and negotiations with watch brand partners- Project lead for Bucherer Club 1888 (loyalty program)- International launches of various exclusive collaboration products e.g., with Harley Davidson, Lamborghini and watch partners for the exclusive Bucherer BLUE collection

Head Brands & Dialogue "The Circle"

• Jan 2014 - Mar 2017

- Lead international tenant marketing for 4 modules (luxury retail, gastronomy, art and entertainment)- Lead international key account management and network development- Development of promotional material e.g., brochures, presentations, VR etc.- Concept development for 4 modules as part of the overall real estate planning- Creation of tenant materials per module e.g., handbooks, contracts incl. interface documents - Tenant representation in the planning/construction phase of the building project

Head of Corporate Marketing & Communications

• Sep 2009 - Dec 2013

- Heading the press office and spokesperson of the Mövenpick group incl. crisis task force- Heading group internal and external communications incl. all corporate publications- Heading global brand management of the Mövenpick umbrella, divisions and its sub-brands- Implementation of new crisis management system. Member of the global crisis task force.- Conceptional lead for the online/digital/social media strategy of the Mövenpick group - Heading the press office and spokesperson of the Mövenpick group incl. crisis task force- Heading group internal and external communications incl. all corporate publications- Heading global brand management of the Mövenpick umbrella, divisions and its sub-brands- Implementation of new crisis management system. Member of the global crisis task force.- Conceptional lead for the online/digital/social media strategy of the Mövenpick group

Marketing Manager Global Sponsorship

• Apr 2006 - Aug 2009

- Planning and implementation of global ROI assessment tool Score Card- Strategic consulting, market research and project assessments for new global sponsorships- Contribution to global sponsorship strategy development- Member of the core team for the UEFA EURO® sponsorship campaign

Assistant Global Risk Management

• May 2005 - Mar 2006

Office management and events

Global Brand Manager

• Sep 2003 - Apr 2005

- Development of new CI/CD guidelines incl. brand manual for the hotel group- Project lead of the global roll-out of the rebranding for the hotel group- Project team member for development of the new umbrella brand for the Mövenpick group - Development of new CI/CD guidelines incl. brand manual for the hotel group- Project lead of the global roll-out of the rebranding for the hotel group- Project team member for development of the new umbrella brand for the Mövenpick group

Loyalty Marketing Manager

• May 2002 - Aug 2003

- Product development and re-launch of the frequent traveller programme Executive Club in the home market UK & Ireland (UK&I)- Consulting the other global programme managers- Chief editor of the membership magazine incl. online editions and personalization

Senior Marketing Executive

• Oct 2000 - May 2002

- Plan and implement marketing and communication activities for new products & services among different segments (B2B, B2C, trade) incl. roadshow with Innovation Truck

Marketing Manager Switzerland

• Dec 1997 - Sep 2000

- Marketing strategy, planning and execution (ATL/BTL/online) for the Swiss market incl. budget- Launch of the co-branded frequent flyer credit card with Diners Club- Overall coordination of all oneworld (airline alliance) activities in Switzerland- Launch of the first Swiss website incl. online shop

Sales Support

• Aug 1995 - Nov 1997

- Key Account Management (trade), pricing strategy, distribution- Initiative and project lead to outsource the filing process of air fares into the global booking systems to Indian service centre

Travel Agent

• Jul 1992 - Jul 1995