Digital Marketing Specialist

• Jan 2023 - Present

Digital Marketing Coordinator

• Sep 2021 - Feb 2023

Digital support across all brands including: San Remo, Balfours Bakery, Fantastic Noodles/Snacks, The Big Cheese, Brasilia and Monjava Coffee

Marketing Coordinator

• Nov 2019 - Sep 2021

Supported strategic company marketing and communication initiatives and coordinated content for traditional media, websites, blogs, and social media to guarantee the alignment of all company messaging. Captured events, stories, and successes through photographs to provide digital collateral (social media and email campaigns) and to upkeep a digital library. Managed the design and publishing of all marketing materials and branded collateral (letterheads, notepads, business cards) as well as developing brand guidelines to be implemented across the organisation. Successfully executing projects through self-driven motivation and task management, balancing multiple deadlines, while maintaining an organised, yet creative approach. Successfully coordinated events and expos to reach the community with targeted messaging and supporting promotional collateral, as well as ensuring all event planning and risk management is undertaken to a high standard. Direct support in creating a quality video series through an external agency aiming to raise brand awareness and target the unique audience segments. Focus on developing, implementing and executing an SEO strategy, with success increasing visibility, domain authority, improving and increasing backlinks, and inherently increasing the drive of traffic to the website to support business brand awareness and growth. Show less

Marketing Intern

• Jul 2019 - Nov 2019

Developing a strategic marketing and communications plan for the pre-launch of a new rehabilitation program. Conducted market research on competing programs, and desired target markets with a professional informative presentation to all internal stakeholders. Maintaining digital engagement through creating content calendars for social media, producing fortnightly blog posts, and brand guidelines to be utilised by the organisation. Drafting, proofing, and publishing engaging communication material to be shared with the SACARE community integrating the use of imagery, infographics, and concise points. Show less

UniMentor

• Jan 2019 - Nov 2019

A uni mentor to new students entering the business school

Bachelor of Marketing and Communications

• Feb 2017 - Nov 2019

GPA 6.06- Student Representative - Member of the Golden Key International Honor Society

Marketing and Communications Intern

• Feb 2018 - Nov 2019

Marketing, Communication, and Event support with a focus on 2018 and 2019 CEO Sleepout, as well as ongoing appeals. Development of print and digital advertisements to be presented in The Advertiser Newspaper, Adelaide Showground Billboards, and liaising with local newspapers for editorial opportunities. Producing brochures, programs and drafting appropriate media releases. Acting Social Media Liaison for the events, managing multiple tasks, and ensuring time-restricted deadlines are met. Management of the South Australian St Vincent De Paul Facebook, LinkedIn, and Twitter accounts, creating and adhering to content schedules to target and reach over 6,000 consumers with strategic techniques and promotions. Show less

Retail Sales

• Mar 2014 - Nov 2019

Marketing Work Experience

• Sep 2016 - Sep 2016

A 2 week holiday work experience block, where I was able to learn the process of print, digital and design aspects surrounding the daily distribution of The Advertiser. A 2 week holiday work experience block, where I was able to learn the process of print, digital and design aspects surrounding the daily distribution of The Advertiser.