Nicole Maria Sampedro
Associate Director at Egg Strategy- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Credentials
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Strategic Foresight
University of HoustonApr, 2017- Sep, 2024
Experience
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Egg Strategy
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United States
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Advertising Services
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1 - 100 Employee
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Associate Director
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Mar 2022 - Present
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Senior Strategist
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Oct 2020 - Mar 2022
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Insight Consulting Group
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Panama
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Business Consulting and Services
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Associate Research Director
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May 2020 - Sep 2020
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Senior Consultant
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Feb 2019 - May 2020
• Led, managed and moderated qualitative research projects across several methodologies, including virtual/in-person interviews, online communities and VR Avatars• Developed key insights, strategic recommendations, and (detailed, story-driven, visual) reports to inform creative pitches, business decisions, and product marketing strategies• Leveraged research tactics including patient journey mapping, message & creative concept testing, positioning & market strategy research• Served as primary client contact; building and maintaining relationships to ensure strategic objectives were achieved• Created research project materials, including discussion guides, reports and presentations
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Arc Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Strategist
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Feb 2018 - Jan 2019
• Crafted category-specific shopper personas and journeys showcasing triggers, missed opportunities and motivations across the path to purchase• Engaged mobile audit vendors to collect data for quarterly retail landscape and competitor analyses; provided recommendations to internal and client teams that informed future activations and POP tool/display development• Designed, conducted and analyzed qualitative research on behalf of the agency; including shop-alongs, in-depth interviews, retail audits, usability testing and focus groups• Leveraged syndicated basket data to identify new opportunities for client brands to compete across distinct shopping occasions• Synthesized retail and cultural trends with quant data to craft insight-driven briefs that drove creative business solutions • Collaborated with creative partners and Field Marketing Managers to develop shopper activation plans tailored to brand and retailer objectives and hitting upon key touchpoints within the shopper journey
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Junior Strategist
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Dec 2016 - Jan 2018
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Strategy Consultant
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Jun 2016 - Aug 2016
• Worked in a team to create high impact, actionable path to purchase recommendations for a major CPG category.• Designed, developed, and conducted qualitative research on behalf of the agency and Kraft foods to understand target consumers' shopping behavior.• Crafted detailed, category-specific shopper personas and journeys showcasing shopping triggers, missed opportunities and shopper motivations across their path to purchase. • Worked in a team to create high impact, actionable path to purchase recommendations for a major CPG category.• Designed, developed, and conducted qualitative research on behalf of the agency and Kraft foods to understand target consumers' shopping behavior.• Crafted detailed, category-specific shopper personas and journeys showcasing shopping triggers, missed opportunities and shopper motivations across their path to purchase.
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Northwestern University Student Affairs Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Graduate Assistant
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Sep 2015 - Jun 2016
• Devised medium strategies for campaign implementation that target key stakeholders in the Northwestern community• Collaborated with graphic design and visual communications teams to craft creative briefs• Served as client liaison ensuring expectations were met and projects were completed on schedule and within budget• Identified market opportunities and worked with departments to develop annual marketing plans• Coordinated campaign production for an office that serves 35 departments and averages 615 annual requests
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Strategic Communications Supervisor
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Sep 2013 - Jun 2015
• Developed marketing strategies and campaigns for departments within Northwestern’s Division of Student Affairs• Worked closely with full-time and student staff to coordinate campaign strategy, production and implementation• Assessed marketing efforts to create data-driven solutions• Interviewed, trained, supervised and evaluated student employees on the communications team • Developed marketing strategies and campaigns for departments within Northwestern’s Division of Student Affairs• Worked closely with full-time and student staff to coordinate campaign strategy, production and implementation• Assessed marketing efforts to create data-driven solutions• Interviewed, trained, supervised and evaluated student employees on the communications team
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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GoodHousekeeping.com Editorial Intern
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Jun 2014 - Dec 2014
• Analyzed social media metrics and search queries to identify and produce traffic-driving content • Managed the magazine’s Facebook (2.4m likes) and Twitter (57K followers) accounts to engage followers, drive traffic and exceed monthly site performance goals • Developed branded content for advertising partners• Edited and built posts using HTML into Hearst content management system • Analyzed social media metrics and search queries to identify and produce traffic-driving content • Managed the magazine’s Facebook (2.4m likes) and Twitter (57K followers) accounts to engage followers, drive traffic and exceed monthly site performance goals • Developed branded content for advertising partners• Edited and built posts using HTML into Hearst content management system
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Education
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2015 - 2016
Northwestern University
Master of Science (M.S.), Integrated Marketing Communications -
2011 - 2015
Northwestern University
Bachelor of Science (B.S.), Journalism
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