Experience

Little Bit Publicity

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder

  • Sep 2022 - Present

  Little Bit Publicity is an agency exclusively designed to help small businesses, nonprofits and start-ups grow. With a passion for storytelling and building name recognition, Little Bit focuses solely on publicity for our clients. By concentrating on deliverables, we streamline the process and move swiftly to execution. This allows your small business to see results quickly, while eliminating the more complex and costly efforts associated with the research, analysis, measurement and in-depth strategy that is necessary for corporations and larger institutions.



Rein Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder + Strategist

  • May 2018 - Present

  Rein Communications offers clients an unparalleled perspective on strategic messaging and communication. •Media Relations •Media Training •Content Strategy •Investor Relations •Crisis Communications •Speaker Training •Thought Leadership & Executive Development •Video Communications Training •Copywriting •Partnerships •Events •Community Relations Rein Communications offers clients an unparalleled perspective on strategic messaging and communication. •Media Relations •Media Training •Content Strategy •Investor Relations •Crisis Communications •Speaker Training •Thought Leadership & Executive Development •Video Communications Training •Copywriting •Partnerships •Events •Community Relations



Mythic

• United States
• Semiconductor Manufacturing
• 1 - 100 Employee

• Senior Vice President, Director of Communications & Public Relations

  • 2016 - 2018

  •Directed client counsel in developing brand and messaging strategy. •Created communication goals while understanding market position and competitive set. •Guided overall media strategy and campaigns while maintaining and building relationships with press. •Oversaw internal account teams, provided guidance and created development opportunities for staff. •Acted as an industry news maven while building knowledge through various meetings and events. •Identified and established key relationships with high-level decision makers and prospective clients. •Ensured Mythic and its clients were consistently and accurately portrayed across all channels including press, events, speaking engagements and industry conferences. •Oversaw the creation of shareable digital content on social media channels including, but not limited to: Twitter, Facebook, LinkedIn and Word Press Blogs. •Developed community relations and partnership opportunities. •Managed press release creation and distributed on appropriate channels, while ensuring inclusion in print, broadcast, online and events. •Media trained and scheduled speaking opportunities for select clients. •Assisted with the implementation of SEO and Integrated marketing campaigns.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Consultant

  • Oct 2007 - Jan 2016

  •Created and directed campaigns for corporate clients as well as consulted within agencies such as Edelman, Ogilvy, Webber Shandwick and Burrell. •Worked in diverse industries with clients including Red Bull, McDonald's, Grey Goose, Kenmore, Kellogg's, Guaranteed Rate, Hewlett Packard, HomeFinder and Trunk Club. •Directed development of an integrated marketing mix including brand strategy, media relations, digital marketing, sponsorship, collateral design, media buys, competitor analysis, social media, community outreach, website development and messaging. •Planned and oversaw all functions and promotions of events, product launches, premiers, red carpet/award shows, press junkets and conferences. •Successful placements with broadcast, print and online media such as People Magazine, New York Times, INC, Huffington Post, ESPN, AP, CNN, Bloomberg, Rolling Stone, Men's Health, E! InStyle and all major local market news and publications.



Minnesota Vikings Football, LLC

• Media Relations Coordinator

  • 2005 - 2007

  •Worked with members of the public relations team to craft positive messages regarding the coaches and players. •Gathered and prepared official statements from players and coaches. •Disseminated messages to local and national media. •Acted as a liaison between special groups and the team on game day visits. •Worked with members of the public relations team to craft positive messages regarding the coaches and players. •Gathered and prepared official statements from players and coaches. •Disseminated messages to local and national media. •Acted as a liaison between special groups and the team on game day visits.



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing and Public Relations Coordinator

  • 2002 - 2005

  •Assisted in the development of season campaigns in Minneapolis, Milwaukee and Appleton and ensure appropriate branding of Broadway shows in each market. •Aided in the selection of appropriate channels in which to advertise. •Developed strategies on how to achieve competitive placement and acted as a media contact on both a local and national level. •Prepared press kits, involving the use of creative collateral. •Pitched story ideas to press regarding each show. •Planned press junkets for the talent, prepared their talking points and accompanied them to interviews and appearances.