Experience

Grand Central Publishing

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing and Publicity Manager

  • Apr 2022 - Present

  • Develop and execute unique marketing and publicity campaigns. Includes: email copywriting, influencer networking, content creation, and media outreach. • Strategize, develop, and create social media content (Instagram, TikTok, Facebook, Pinterest) and email marketing strategies for imprint. • Research and collaborate on ad plans, building influencer/brand programs, and creating specialized content for imprint and individual titles. • Develop and execute unique marketing and publicity campaigns. Includes: email copywriting, influencer networking, content creation, and media outreach. • Strategize, develop, and create social media content (Instagram, TikTok, Facebook, Pinterest) and email marketing strategies for imprint. • Research and collaborate on ad plans, building influencer/brand programs, and creating specialized content for imprint and individual titles.



HarperCollins Christian Publishing

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Key Account Sales Manager

  • Jun 2017 - Apr 2022

  • Managed relationships with high-profile national vendors: Target, Sam's Club, Readerlink. • Developed, wrote, edited, and delivered customized presentations to secure prime retail placement. Achieved monthly and annual sales goals.• Analyzed industry trends, contributed to new product development. Utilized data to demonstrate competitive edge at client presentations. • Collaborated with marketing and publicity teams to develop media strategies.

• Sales Coordinator

  • Aug 2016 - Jun 2017



School of Rock

• Denmark
• Musicians
• 1 - 100 Employee

• Assistant Director of Operations

  • Sep 2013 - May 2016

  • Managed front-end of busy music school and organized lesson/rehearsal calendars for 150+ students and 15+ teachers. • Overhauled new business by contacting leads, delivering school tours, and developing key new client relationships. Directly involved in the enrollment of over 60 new students in one year - over 25% of the school’s total enrollment. • Generated social media posts to promote events and new show opportunities. Wrote and edited monthly newsletter distributed to parents and alumni. • Provided expert customer service, learning vital information about each enrolled family in our school to help provide the best experience. Show less



City Green

• Travel Arrangements

• Administrative Coordinator

  • Oct 2015 - Apr 2016

  • Supported program development for a growing community-based non-profit organization, including event planning, social media campaign planning, and tracking of new donors. • Recruited, organized, and communicated with volunteers on a weekly basis. • Supervised Intern program, including recruitment, scheduling, orientation and training. • Wrote and edited monthly newsletter and updated website content. • Supported program development for a growing community-based non-profit organization, including event planning, social media campaign planning, and tracking of new donors. • Recruited, organized, and communicated with volunteers on a weekly basis. • Supervised Intern program, including recruitment, scheduling, orientation and training. • Wrote and edited monthly newsletter and updated website content.



Pep Talk Media

• New Zealand
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Owner/Publicist

  • Aug 2012 - Feb 2014

  • Managed national and regional media campaigns for musicians, tours, and festivals. • Liaised with managers and record labels to develop brand strategy and media plans. • Wrote proposals, press releases, one-sheets, and media reports for each project. • Pitched, secured, and scheduled interviews, features, reviews, and media events. • Maintained specialized press and media contacts. • Managed national and regional media campaigns for musicians, tours, and festivals. • Liaised with managers and record labels to develop brand strategy and media plans. • Wrote proposals, press releases, one-sheets, and media reports for each project. • Pitched, secured, and scheduled interviews, features, reviews, and media events. • Maintained specialized press and media contacts.



Various bands and companies

• Tour Manager, Publicist, and Market Research (Contract Positions)

  • Apr 2011 - Aug 2013

  • Represented research firm (Label Networks) on Vans Warped Tour for three consecutive years (40+ cities per tour) and at various music festivals. • Conducted hundreds of daily product-focused surveys, communicating constantly with attendees and production staff to secure accurate data. • Hired, trained, and delegated tasks to ten daily volunteers. • Wrote reports on fashion and cultural trends in each market. • Managed day-to-day for band on two nationwide tours: organized daily schedule and settled shows. • Tour Publicity: Pitched local media and secured press opportunities in each market • Merchandise Sales: Daily set-up and sales at venues with capacities ranging from 50-1000 Show less



Big Hassle Media

• United States
• 1 - 100 Employee

• Publicist

  • Jul 2006 - Jun 2011

  • Managed national and regional press campaigns for dozens of music clients. Pitched and secured editorial features, album reviews and show previews in print publications, TV, and online. • Communicated with managers and labels to develop brand objectives. • Wrote press releases, one-sheets, pitch letters. Created media clips and bi-weekly press reports. • Secured and facilitated in-person press days throughout NYC and at music festivals. • Organized and coordinated large-scale event publicity. Managed festival media: secured event coverage, coordinated on-site with journalists and photographers. • Wrote press releases, one-sheets, and pitches to book client press opportunities. • Promoted from intern to tour publicist while pursuing Bachelor’s Degree, full-time. Show less