Experience

Book Launchers

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Book Launch Coordinator

  • Jun 2021 - Present

  🚀 Launching non-fiction writers into authorhood. Perhaps you have a story to tell of overcoming great odds or trauma. Perhaps you have perfected a method that has helped hundreds of clients. Or heck, maybe you're a Bono expert and are dying to write about his pet capuchin (please oh please let that capuchin wear sunglasses! 😎) Book Launchers will help you get there. I am the Book Launch Coordinator **puts on fancy blue light glasses** within the marketing department, which means I help authors select the best launch strategy and effectively market their brands and books. I coach them and strategize on email marketing, content creation, and connecting with their ideal reader. Whether a seasoned pro or brand new entrepreneur, I help your important message get into the hands of those who need it most. Notable "Pat-Myself-On-The-Backs" ⬇️ 🚀 Revamped the marketing process for Book Launchers and created a streamlined system and tracker to simplify the book promotion process for clients, eliminating confusion and increasing efficiency. 🚀 Drive successful book promotions and contribute creatively to the success of clients' book launches while coaching and training clients on book launch strategies – achieving remarkable results with 100-150 books sold per launch month, surpassing the average self-published author's lifetime sales of 250 books. 🚀 Laid groundwork to improve customer service, leading to a higher customer retention rate of 1-3 months longer than the industry average. 🚀 Turned around poorly performing and disjointed copywriting department, resulting in the timely and efficient delivery of client deliverables. I'm also the team member that will dance on Zoom calls. (Every company needs at least one of us) Show less



Hey Toad Ink and The Sip of Crows

• Personality-Driven, Emotion-Evoking Writing for Small Biz Owners

  • Jul 2020 - Present

  🐸 You know how you're killing it at your business but your copy and content doesn't connect? Maybe even falls flat? I mean, how the heck *do* you put you into words?! I got you boo. Hey Toad Ink is a weekly email newsletter that helps small biz owners put their business into words with personality-driven, emotion-evoking, and other cool multi-hyphenated words. Utilizing my expertise in storytelling, conversion copywriting, email marketing, and project management, I established a freelance writing studio that operates from my home. From this studio, I create digital creative assets for clients, such as website copy, launch strategies and execution plans, social media posts, blogs, brand messaging, email campaigns, and sales pages. By working closely with clients, I gain a thorough understanding of their needs and preferences and apply my creativity to produce content that effectively communicates brand messages and captures the attention of the target audience. Additionally, I conduct extensive research to unearth valuable voice-of-customer insights for both clients and my own business. Through the tracking of content analytics, I monitor engagement and provide insights that shape content creation and curation strategies. Notable Achievements; ❖ Orchestrated a group coaching program to teach effective brand messaging and copywriting techniques to clients. ❖ Acquired invaluable knowledge and expertise from esteemed industry leaders, including Joanna Wiebe from Copy School, Alex Cattoni from Copy Posse, and best-selling author and blogger Ash Ambirge. ❖ Executed successful launches for diverse projects, including a new granola bag release and two upcoming digital course launches. ❖ Crafted effective brand messaging for clients across their website, social media, and content creation, leading to a significant 5-10% increase in email open rates and social media engagement. Show less



Nicole Larson Events

• Wedding and Event Coordinator

  • Jan 2009 - Apr 2012

  I provide the best possible quality of service to clients planning a wedding or event. I help keep them organized, take care of the details, and give them the event they have been dreaming of become a reality. I provide the best possible quality of service to clients planning a wedding or event. I help keep them organized, take care of the details, and give them the event they have been dreaming of become a reality.



Daykin Productions

• Lead Planner and Director

  • Jan 2010 - Dec 2011

  Planned, designed, collaborated, and executed several 3 or 4 day, 400+ person events, helping my clients earn as high as $1 Million dollars in a weekend, while making sure all attendees were taken care of. Planned, designed, collaborated, and executed several 3 or 4 day, 400+ person events, helping my clients earn as high as $1 Million dollars in a weekend, while making sure all attendees were taken care of.