Nicole Kausalik
Digital Marketing Specialist at Ampersand- Claim this Profile
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Topline Score
Bio
Matt Wittrock
You can guarantee that Nicole will come into work every day with a big smile on her face. She has a great attitude and the energy to compliment it. She’s smart, hardworking, a quick learner, passionate, and easy to work with. She will be a huge asset to any team, and I will miss working with her!
LinkedIn User
It's not a frequent thing that I get the idea to write a recommendation on LinkedIn. I've maybe written 4 or 5 in total? But Nicole, and this thing she does...awesome. What she has managed to do, has become a case study in my world. And it's being shared way outside Nicole's scope and market. Nicole has been charged with generating interested leads to fill entry level positions. Everyone knows, in 2018 and 2019, the employment market has been fierce. Their lead generation had slowed to a trickle. Traditional advertising was working as well as traditional advertising typically works - very poorly. Nicole's idea was to use Google Pay Per Click and be present at the top of the search results page, when someone searches 'jobs near me'. We expanded that idea to include a lot of relevant search phrases. And I hesitate to share this because no one else is doing it! Why not? I no idea. As simple and obvious as it sounds, she was the first. She back filled the PayPerClick campaign with a very targeted display campaign (she's also a graphic artist, so she was able to create all the custom ad sets herself). I only work with one company in any particular vertical, so locally...I haven't taken this anywhere else. It's a great case study though. And I'm sure it will become an industry-standard. From leads-slowing-to-a-trickle, to (now...Dec 2019) averaging 100 very-qualified and immediately-interested leads every month...that's what she accomplished. Smart lady. Out of the box thinker. Unique set of skills that includes marketing, graphic arts, video production, Illustrator and Photoshop, and more. She's impressive. On every level.
Matt Wittrock
You can guarantee that Nicole will come into work every day with a big smile on her face. She has a great attitude and the energy to compliment it. She’s smart, hardworking, a quick learner, passionate, and easy to work with. She will be a huge asset to any team, and I will miss working with her!
LinkedIn User
It's not a frequent thing that I get the idea to write a recommendation on LinkedIn. I've maybe written 4 or 5 in total? But Nicole, and this thing she does...awesome. What she has managed to do, has become a case study in my world. And it's being shared way outside Nicole's scope and market. Nicole has been charged with generating interested leads to fill entry level positions. Everyone knows, in 2018 and 2019, the employment market has been fierce. Their lead generation had slowed to a trickle. Traditional advertising was working as well as traditional advertising typically works - very poorly. Nicole's idea was to use Google Pay Per Click and be present at the top of the search results page, when someone searches 'jobs near me'. We expanded that idea to include a lot of relevant search phrases. And I hesitate to share this because no one else is doing it! Why not? I no idea. As simple and obvious as it sounds, she was the first. She back filled the PayPerClick campaign with a very targeted display campaign (she's also a graphic artist, so she was able to create all the custom ad sets herself). I only work with one company in any particular vertical, so locally...I haven't taken this anywhere else. It's a great case study though. And I'm sure it will become an industry-standard. From leads-slowing-to-a-trickle, to (now...Dec 2019) averaging 100 very-qualified and immediately-interested leads every month...that's what she accomplished. Smart lady. Out of the box thinker. Unique set of skills that includes marketing, graphic arts, video production, Illustrator and Photoshop, and more. She's impressive. On every level.
Matt Wittrock
You can guarantee that Nicole will come into work every day with a big smile on her face. She has a great attitude and the energy to compliment it. She’s smart, hardworking, a quick learner, passionate, and easy to work with. She will be a huge asset to any team, and I will miss working with her!
LinkedIn User
It's not a frequent thing that I get the idea to write a recommendation on LinkedIn. I've maybe written 4 or 5 in total? But Nicole, and this thing she does...awesome. What she has managed to do, has become a case study in my world. And it's being shared way outside Nicole's scope and market. Nicole has been charged with generating interested leads to fill entry level positions. Everyone knows, in 2018 and 2019, the employment market has been fierce. Their lead generation had slowed to a trickle. Traditional advertising was working as well as traditional advertising typically works - very poorly. Nicole's idea was to use Google Pay Per Click and be present at the top of the search results page, when someone searches 'jobs near me'. We expanded that idea to include a lot of relevant search phrases. And I hesitate to share this because no one else is doing it! Why not? I no idea. As simple and obvious as it sounds, she was the first. She back filled the PayPerClick campaign with a very targeted display campaign (she's also a graphic artist, so she was able to create all the custom ad sets herself). I only work with one company in any particular vertical, so locally...I haven't taken this anywhere else. It's a great case study though. And I'm sure it will become an industry-standard. From leads-slowing-to-a-trickle, to (now...Dec 2019) averaging 100 very-qualified and immediately-interested leads every month...that's what she accomplished. Smart lady. Out of the box thinker. Unique set of skills that includes marketing, graphic arts, video production, Illustrator and Photoshop, and more. She's impressive. On every level.
Matt Wittrock
You can guarantee that Nicole will come into work every day with a big smile on her face. She has a great attitude and the energy to compliment it. She’s smart, hardworking, a quick learner, passionate, and easy to work with. She will be a huge asset to any team, and I will miss working with her!
LinkedIn User
It's not a frequent thing that I get the idea to write a recommendation on LinkedIn. I've maybe written 4 or 5 in total? But Nicole, and this thing she does...awesome. What she has managed to do, has become a case study in my world. And it's being shared way outside Nicole's scope and market. Nicole has been charged with generating interested leads to fill entry level positions. Everyone knows, in 2018 and 2019, the employment market has been fierce. Their lead generation had slowed to a trickle. Traditional advertising was working as well as traditional advertising typically works - very poorly. Nicole's idea was to use Google Pay Per Click and be present at the top of the search results page, when someone searches 'jobs near me'. We expanded that idea to include a lot of relevant search phrases. And I hesitate to share this because no one else is doing it! Why not? I no idea. As simple and obvious as it sounds, she was the first. She back filled the PayPerClick campaign with a very targeted display campaign (she's also a graphic artist, so she was able to create all the custom ad sets herself). I only work with one company in any particular vertical, so locally...I haven't taken this anywhere else. It's a great case study though. And I'm sure it will become an industry-standard. From leads-slowing-to-a-trickle, to (now...Dec 2019) averaging 100 very-qualified and immediately-interested leads every month...that's what she accomplished. Smart lady. Out of the box thinker. Unique set of skills that includes marketing, graphic arts, video production, Illustrator and Photoshop, and more. She's impressive. On every level.
Credentials
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Google Ads Creative Certification
GoogleSep, 2022- Nov, 2024 -
Google Ads Video Certification
GoogleSep, 2022- Nov, 2024 -
Shopping Ads Certification
GoogleAug, 2022- Nov, 2024 -
Google Ads Display Certification
GoogleApr, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleApr, 2022- Nov, 2024
Experience
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Ampersand
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Mar 2022 - Present
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Graphic Designer
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Jul 2013 - Present
Logo design, Invitations, Postcards, Brochures, Posters, Flyers, Photography etc. Logo design, Invitations, Postcards, Brochures, Posters, Flyers, Photography etc.
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Madison Avenue Worldwide
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Aug 2021 - Oct 2021
• Developed and oversaw new designs and projects using different mediums.• Managed key Fortune 100 agency accounts and lead campaign management and the execution of client programs and strategies.• Ensured visual communication and client brand standards were met.• Reviewed work, troubleshot, and provided feedback to the creative team.• Oversaw profitability, deliverables, timelines, and budgets.• Built relationships and was a liaison between the client and the agency.• Created project estimates and ensured the team completed projects within the scheduled timeline and agreed-upon budget.• Responsible for meeting KPIs and development of business plans.
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Parallel Employment Group
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United States
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Staffing and Recruiting
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100 - 200 Employee
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Marketing Director
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Mar 2020 - Aug 2021
Responsible for developing and maintaining the overall company brand and media message working directly with internal Operations, Sales & Executive teams. • Develop and implement Sales and Marketing strategy, copywriting, designing, etc.• Provide daily marketing and design support from concept to final deliverables, managing and directing the work of direct reports.• Ability to partner and communicate to meet the needs of internal executives, recruiting teams and external clients. • Maximize media exposure and establish local media contacts.• Create and fine-tune impactful content including quarterly data,print material, email marketing, press releases, company updates and community involvement to circulate through means of Social Media, Blog and Contact Database (Sales Prospects, Candidates & Employees).• Determining budget allocations based on specific marketing initiatives• Create, measure, optimize and monitor all digital marketing channels (e.g. web, email, paid media, social, etc) implementing change with SEO/SEM• Develop impactful reporting and analytics, performing analysis and reporting across all marketing efforts.• Drive increased lead generation efforts collaborating with Sales, Marketing and Recruiting teams to create a strategy for continuous growth and conversion.• Document processes and roles for the sales and marketing department staff.• Responsible for the development, strategy, execution and measurement of tactics within the marketing automation processes, including email marketing, landing page conversion, lead management, lead conversion reporting, and source attribution.
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Marketing Coordinator
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Mar 2017 - Mar 2020
• Provided daily marketing and design support from concept to final deliverables tointernal Operations, Sales and Executive teams.• Created and fine-tune influential (or impactful) content including quarterly data,print material, email marketing, press releases, company updates and community involvement to circulate through means of Social Media, Blog and Contact Database (Prospects, Leads & Employees)• Created, measured, optimized and monitored all digital marketing channels (e.g. web, email, paid media, social, etc) implementing change with SEO/SEM• Coordinated multiple initiatives, prioritize projects, managing and directing the work of direct report• Assisted with the creation/ build of impactful reporting and analytics, performing analysis and reporting across all marketing efforts• Developed and implement diverse marketing campaigns to drive lead generation, brand recognition and coordinate internal efforts as well as efforts of outside communication partners.• Drove increased lead generation efforts collaborating with Sales, Marketing and Recruiting teams to create strategy for continuous growth and conversion.• Managed daily vendor relationships and activities including but not limited to: apparel/promotional products and print materials.• Planned annual company-wide events for internal teams
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IN-FOCUS Photography
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United States
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Photography
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1 - 100 Employee
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Graphic Designer
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Nov 2015 - Mar 2017
• Studio Design | Advertisement | Branded Mailers | Email Marketing• Creative development and collaboration with studio team• Experiencing working in the office and from home to meet deadlines• Individual idea conceptualization• Assist in studio tasks and daily production • Studio Design | Advertisement | Branded Mailers | Email Marketing• Creative development and collaboration with studio team• Experiencing working in the office and from home to meet deadlines• Individual idea conceptualization• Assist in studio tasks and daily production
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CCB Technology
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Intern
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Feb 2015 - May 2015
This internship focused on the design aspect of marketing while also offering exposure to all aspects of a full-functioning marketing department achieving marketing initiatives in print and digital designs.Completed projects/tasks:Print/Website Design• Created a company Promotional Booklet • Worked on website content and created landing pages and page banners• Created annual theme branded posters Email Campaigns • Planning/research content• Created multiple campaign designs• Learned and used marketing automationEvent Assistance• Assisted during the CCB Techshowcase• Assisted in putting together event giveaway bagsAdvertising• Created company design ads
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Brooklife Church
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United States
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Religious Institutions
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1 - 100 Employee
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Graphic Design Intern
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Jun 2014 - Nov 2014
• Event design | Posters | Flyers | Postcards | Logos | Web banners• Creative development and collaboration with Communication/Arts Coordinator • Experience working in the office and from home to meet deadlines• Individual idea conceptualization • Event design | Posters | Flyers | Postcards | Logos | Web banners• Creative development and collaboration with Communication/Arts Coordinator • Experience working in the office and from home to meet deadlines• Individual idea conceptualization
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Graphics Intern
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Jun 2014 - Aug 2014
• Website redesign• Mobile design• Website graphics• Event design, Poster, Flyers • Social media graphic posts• Store and inventory photography• Collaboration with store owner • Website redesign• Mobile design• Website graphics• Event design, Poster, Flyers • Social media graphic posts• Store and inventory photography• Collaboration with store owner
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Education
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2011 - 2015
Trinity International University
Bachelor's Degree, Graphic Design
Community
