Experience

The District Docklands

• Australia
• Retail
• 1 - 100 Employee

• General Manager - Precinct and Customer Experience

  • Jul 2021 - Present

  - Precinct Customer Experience Strategy - Data & Insights Strategy and Projects - Digital Strategy and Projects - Events & Activations Strategy and Projects - Tourism Strategy and Projects - Brand Strategy and Projects - Precinct Customer Experience Strategy - Data & Insights Strategy and Projects - Digital Strategy and Projects - Events & Activations Strategy and Projects - Tourism Strategy and Projects - Brand Strategy and Projects



Vicinity Centres

• Australia
• Real Estate
• 700 & Above Employee

• Marketing Director - Projects

  • Sep 2017 - Jun 2019

  - Responsible for driving customer first business solutions across the organisation - Leading an innovation incubator directing a program of consumer and retailer projects- Reported to Executive General Manager - Data Science & Insights, Digital Product & Strategy, Marketing and People & Culture

• General Manager, Marketing Operations & Strategy

  • Feb 2015 - Aug 2017

  - Led Vicinity Centres marketing transformation and restructure post-merger to establish a new marketing model to support local area marketing teams- Responsible for managing Corporate Communications, Development Project Marketing, Brand Management, Marketing Creative Services & Communications, Strategic Programs, Marketing Operations, Retailer Marketing and Events & Partnerships teams- Set the strategic and operational marketing direction for the group - Collaborated with the new Data Science & Insights team to deliver data and insight led marketing programs - Reported to Executive General Manager - Data & Insights, Digital Product & Strategy, Marketing and People & Culture



(CFSGAM) Colonial First State Global Asset Management

• Australia
• Financial Services
• 1 - 100 Employee

• National Marketing Operations Manager

  • Oct 2010 - Jan 2015

  - Reported to General Manager - Marketing - Development marketing including being responsible for delivering the B2B and B2C marketing strategies and campaigns for the opening of Emporium Melbourne in 2014 - Project Director of the Emporium Melbourne partnership with Baz Luhrmann to deliver what was quoted by The World Loves Melbourne as "a benchmark in retail launches" - Group marketing finance lead overseeing the annual budget process - Repositioning of the DFO brand in 2010 - DFO brand management and national campaign delivery lead - Group marketing learning, development and on boarding for local area and national marketing teams - Marketing operations lead for over 20 asset transactions



(CFSGAM) Colonial First State Global Asset Management

• Australia
• Financial Services
• 1 - 100 Employee

• National Development Marketing Manager

  • Jun 2008 - Jun 2010

  - B2B and B2C marketing strategy and campaign lead for Australia's largest pipeline of retail projects including Chadstone, Emporium Melbourne, Myer Melbourne and Chatswood Chase - Project managed the marketing for Australia's first shopping centre luxury precinct at Chadstone - The Fashion Capital in 2009- Reported to National Marketing Manager

• Marketing Manager - Rockingham / Midland Gate Shopping Centres

  • May 2003 - May 2008

  - Reported to Centre Managers Led a team of 5 marketers across two shopping centres to deliver the annual marketing strategy to achieve sales growth- Delivered the development marketing strategies and launch campaigns for Midland Gate and Rockingham Shopping Centres