Experience

Homesteaders Life Company

• United States
• Insurance
• 200 - 300 Employee

• Marketing Campaign Manager

  • Jan 2022 - Present

  West Des Moines, Iowa, United States



Bee Thrifty LLC

• Business Owner

  • Dec 2020 - Present

  Johnston, Iowa, United States Owner of Bee Thrifty, a business I created to consign gently used items online. Bee Thrifty finds a new home for your gently used clothing, handbags, and jewelry. Think of us like bees pollinating local fashion and turning them into honey for you and me.



Drake University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor, First Year Seminar

  • Aug 2015 - Jan 2022

  I instruct Bulldog Foundations courses for first-year Drake students. These courses are intended to introduce first-year students to the rigors of college, and the level of reading, writing, and critical thinking required. I have taught five of these courses.

• Associate Director, Communications and Marketing

  • Oct 2014 - Dec 2021

  Des Moines, Iowa Area I administered, moderated and maintained Drake University's social media presence across platforms. I develoedp social media strategies to meet the communications objectives of the University, executed social and digital content through appropriate channels and analyzed the effectiveness of the University's social efforts based on an analysis of data. I maintained relationships with campus partners to consult on marketing and communication strategies. I was part of the team that pushed along… Show more I administered, moderated and maintained Drake University's social media presence across platforms. I develoedp social media strategies to meet the communications objectives of the University, executed social and digital content through appropriate channels and analyzed the effectiveness of the University's social efforts based on an analysis of data. I maintained relationships with campus partners to consult on marketing and communication strategies. I was part of the team that pushed along the #BringDraketoDrake campaign, which resulted in the world-famous rapper visiting campus in the early morning hours. Read more about that campaign in this TIME Magazine article linked below. Explore Drake's vast presence on social media here: http://news.drake.edu/social-media-directory/

• Assistant Director of Alumni Relations, Digital Media

  • Aug 2013 - Oct 2014

  Des Moines, Iowa Area Implemented digital media components for the Office of Alumni Relations, including strategy and management of social media, alumni website, and email marketing. Assisted in general alumni outreach for more than 65,000 alumni. Staffed alumni events such as the Drake Relays and DU Good Day. In November of 2013, I launched a #DUThankfulFor campaign on the Drake University Alumni Facebook page to increase engagement with our existing followers. In May, 2014 I collaborated with the Office of… Show more Implemented digital media components for the Office of Alumni Relations, including strategy and management of social media, alumni website, and email marketing. Assisted in general alumni outreach for more than 65,000 alumni. Staffed alumni events such as the Drake Relays and DU Good Day. In November of 2013, I launched a #DUThankfulFor campaign on the Drake University Alumni Facebook page to increase engagement with our existing followers. In May, 2014 I collaborated with the Office of University Communications and the Development department to implement the first ever 24-hour giving campaign for Drake University. The "All In" campaign solicited completely through digital and social media and raised over $200,000 from over 300 donors, 80 of which were first-time donors.



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Communications Associate

  • Feb 2013 - Aug 2013

  West Des Moines, Iowa Wrote and edited internal communications materials for the Corporate Properties Group within Wells Fargo. Maintained regular communications including corporate announcements and e-newsletter Nuts and Bolts. Provided brand stewardship for entire division.



ADP

• United States
• Human Resources Services
• 700 & Above Employee

• Solutions Center Consultant

  • Jan 2011 - Jan 2013

  West Des Moines, Iowa Worked with Fortune 500-company clients to administer COBRA product. Maintained relationships with clients through daily correspondence and weekly status calls. Provided expertise on compliance issues and solved problems with systems through cases and troubleshooting to ensure they received a quality result of the COBRA product. Served on the Diversity Council where I coordinated diverse events that promoted understanding and inclusion at ADP.



The Des Moines Register

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Mobile Journalist

  • Jun 2007 - Jan 2011

  Des Moines, Iowa Wrote articles about and photographed community events in Des Moines suburbs for the community publications. Maintained relationships with sources in those communities. Compiled reader submissions as well as the Well Done sections in each community. Wrote feature stories including profiles and event previews for the community publications. Created a Twitter account that had over 1,000 followers in the communities I covered, which helped garner story ideas and maintain relationships with… Show more Wrote articles about and photographed community events in Des Moines suburbs for the community publications. Maintained relationships with sources in those communities. Compiled reader submissions as well as the Well Done sections in each community. Wrote feature stories including profiles and event previews for the community publications. Created a Twitter account that had over 1,000 followers in the communities I covered, which helped garner story ideas and maintain relationships with readers. Previous positions: • News Assistant (June 2007 – January 2008) – Assisted numerous departments in the newsroom, including the community publications and web editors with duties such as inputting calendar events and filling in for reporters when necessary. • Caucus Clerk (June 2007 – January 2008) – Acted as a liaison between the 2008 presidential candidates and the Register. Compiled lists of campaign events for print and web publication. Kept editors and reporters updated on the current releases from campaigns. • Freelance Reporter (June 2006 - June 2007) - Wrote articles about and photographed community events in Des Moines suburbs for the community publications. Show less



Iowa Farm Bureau

• United States
• Farming, Ranching, Forestry
• 1 - 100 Employee

• Business Development Intern

  • Jun 2005 - Aug 2007

  Created, designed, and wrote monthly e-newsletter Rural Alive at the request of the Federation. Enforced a deadline with other employees and created news articles relevant to the audience of Iowa’s rural citizens. Developed databases, administered surveys, maintained correspondence with multiple partners, and created marketing materials.



The Times-Delphic

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Photo Editor, Reporter

  • Jan 2005 - May 2007

  Drake University Photo Editor (Spring 2005) – Staffed and supervised three photographers. Took photos, edited photos and wrote captions. Assisted with an 80-page Drake Relays issue. Reporter (Fall 2004 – May 2007) – Wrote a variety of on-campus feature and news articles.