Experience

PANIJÚ S.A.

• Ecuador
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager LATAM

  • Sep 2023 - Present



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Marketing Corporate Offer Deployment

  • Jan 2023 - Jul 2023



PANIJÚ S.A.

• Ecuador
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager LATAM

  • Feb 2020 - May 2022

  • Implementation of eCommerce for Colombia and Peru in a period of 3 months achieving to exceed the sales target by 20%. • Management of a team of 12 people (community managers, graphic designers and planners) in Ecuador, Colombia and Peru.• Digital marketing strategies based on sales targets set by eCommerce Manager in Ecuador, increasing 2022 sales by 30% vs 2021 sales.• Investment in different digital media for the 20 brands represented and distributed by the company, A/B testing and experimentations to improve performance of each brand. • Development of digital strategies focused on the fulfillment of objectives and specific KPIs landed at each phase of the Marketing Funnel. • Website optimization, SEM, SEO, e-mailing marketing and Social Media Management. Show less

• Digital Marketing Manager

  • Jun 2020 - Jan 2021

• Digital Marketing Analyst

  • Mar 2020 - Jun 2020



e-channel

• Ecuador
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2018 - Feb 2020

  • Data analysis to generate marketing strategies, plans, and campaigns using the Inbound Marketing methodology• Supervision, monitoring and measurement of the performance of the campaigns of our clients such as: JABONERIAS WILSON, KAARU, QTGC.• Content creation for different brands through inbound marketing campaigns in order to reach our target audience.• Optimization of resources for the generation and creation of content to increase the reach of different brands in ATL and BTL media.• Advertising, reporting and tracking of LEADS and ADS through tools such as: Business Facebook, Google and HubSpot. Show less

• Coordinadora de Community Manager

  • Aug 2018 - Nov 2018

  - Creation of specific content, copywriting and creativity for different brands in digital media.- Planning and execution of Inbound Marketing campaigns.- Management of monthly and annual investment budget of $30,000.00 to be used in digital media.



Chaupiñan

• Quito Ecuador

• Miembro fundador

  • Sep 2017 - Aug 2018



Martin Pacific C.A

• Ecuador

• Jefe de Comunicaciones Corporativas

  • Sep 2017 - Aug 2018

  - Leading the company's rebranding project during the first 3 months. - Managing internal and external communication, developing and implementing brand management plans. Brand management plans. - Develop and implement a new corporate logo, website, brand manual, for the rebranding. - Leading the company's rebranding project during the first 3 months. - Managing internal and external communication, developing and implementing brand management plans. Brand management plans. - Develop and implement a new corporate logo, website, brand manual, for the rebranding.



Seguros Atlantico

• Asesora de Seguros

  • Jun 2013 - Aug 2013

  - Development and maintenance of the portfolio of potential clients and customers. - Acquisition of new clients, through e-mailing tools and telephone calls. - Organization of events to build customer loyalty. - Development and maintenance of the portfolio of potential clients and customers. - Acquisition of new clients, through e-mailing tools and telephone calls. - Organization of events to build customer loyalty.