Experience

Maverick Digital Tourism Marketing

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Head Maverick / GM

  • Feb 2022 - Present

• Head of Delivery

  • Jul 2019 - Feb 2022

  Leading a team to deliver exceptional digital marketing solutions for tourism businesses and destinations of all sizes across New Zealand, Australia, and Fiji.



ChristchurchNZ

• New Zealand
• Government Administration
• 1 - 100 Employee

• Marketing Manager - Destination

  • Nov 2017 - Jul 2019

  Managing all direct consumer marketing in New Zealand and Australia, promoting Christchurch as a key visitor destination. • Leading all domestic and international consumer communications • ChristchurchNZ lead for joint venture campaigns in Australia • Management of all domestic promotion including joint ventures with stakeholders and external partners • Management of all digital marketing including social channels, and brand assets • Managing marketing plans, budgets and reporting Show less



Tourism Holdings Limited

• New Zealand
• Travel Arrangements
• 200 - 300 Employee

• Product & Partnerships Manager - Kiwi Experience

  • Jul 2016 - Nov 2017

  Managing relationships with accommodation and activities suppliers for Kiwi Experience.- Maximising revenue generation- Negotiating contracts with suppliers- Managing relationships with current and new suppliers- Discovering new products for Kiwi Experience customers- Ensuring a high-quality experience for customers- Managing Product & Partnerships Coordinator

• Brand Manager - Tourism Experiences

  • Jul 2015 - Jun 2016

  Brand Manager for the tourism brands at Tourism Holdings Limited: Discover Waitomo Group (Waitomo Glowworm Caves, The Legendary Black Water Rafting Co., Ruakuri Cave and Aranui Cave) and Kiwi Experience.- Producing and maintaining documented brand standards and visual guides for both the Kiwi Experience and Discover Waitomo brands- Hold responsibility for the brand portfolio, developing strategy and implementing brand elements to deliver on objectives- Overseeing marketing communications at all touch-points of the consumer journey to ensure delivery is on-brand- Ensure ROI on campaign activities through post campaign evaluation- Set social media strategies and assist Digital Executive with implementation- Lead on customer satisfaction/post travel surveys – analyse and report on results and recommendations- Digital Marketing and automation (Marketo)- Maintain responsibilities held while in Marketing Coordinator position Show less

• Marketing Coordinator - Tourism Experiences

  • May 2014 - Jun 2015

  Marketing Coordinator for the tourism brands at Tourism Holdings Limited: Discover Waitomo Group (Waitomo Glowworm Caves, The Legendary Black Water Rafting Co., Ruakuri Cave and Aranui Cave) and Kiwi Experience.- Work alongside the Operations Managers (Kiwi Experience and Discover Waitomo Group) to set strategy and pricing for all promotions and campaigns- Support the Operations Managers to develop business plans and budgets- Manage the design, print and distribution of all consumer and trade collateral for both Kiwi Experience and Discover Waitomo- Implement photoshoots and videography projects- Manage external agencies including both domestic and internal public relations agencies, print and design agencies- Provide external parties with marketing collateral and content where required to the advantage of all brands- Maintain and develop relationships with industry partners- Maintain and update all advertising with variety of external providers to ensure consistent branding and competitive offers- Support sales team with up-to-date collateral and trade show preparation Show less



Venture Southland

• Invercargill

• Domestic and Online Marketing Coordinator

  • Oct 2011 - Apr 2014

  Marketing Coordinator for the Regional Tourism Organisations for both Fiordland and Southland, New Zealand (Venture Southland and Destination Fiordland). - Grow both Southland and Fiordland’s share of visitor nights through the creation and implementation of both domestic and local marketing campaigns. This included but was not limited to: formulating marketing concepts and messages, generating content, working with tourism operators, maintaining budgets, working closely with third party advertising, design and print organisations, and reporting results to stakeholders - Social media marketing: generating content and growing Southland's social media presence on Facebook, Twitter, and YouTube - Marketing Collateral: updating the Southland and Fiordland Visitor Guide on an annual basis, and creating advertising content (print, radio, online) - Media and Travel Trade hosting - Monitoring domestic research and undertaking research where required - Maintaining Southland’s online presence through SEO and content management - Attending Trade and Consumer shows nationally - Producing Venture Southland Tourism’s monthly e-newsletter Show less



Fairfax Media, The Southland Times

• New Zealand
• Newspaper Publishing
• 1 - 100 Employee

• Marketing Consultant

  • Jun 2010 - Oct 2011

  Selling advertising for The Southland Times, both in print and online, as well as many of the other Fairfax Media community papers within the South Island region - Focus on reaching sales target, generating new business, and building relationships with clients - End to end sales and account management - Developing marketing strategies, assisting clients with marketing strategies - Cold calling and identifying the decision maker - Negotiating and closing deals - Maintaining relationships and ensuring on-going business - Creating advertisement content - Meeting strict daily deadlines Show less



University of Otago

• New Zealand
• Higher Education
• 700 & Above Employee

• Tutor

  • Feb 2009 - Nov 2009

  - Held a number of tutorials each week for approximately 15 tourism students per class - Marked and cross marked internal assignments including essays, tutorial assignments and presentations - Held a number of tutorials each week for approximately 15 tourism students per class - Marked and cross marked internal assignments including essays, tutorial assignments and presentations